About Us

African Management Institute (AMI) is an EdTech start up building Africa’s leading workplace learning for ambitious companies and talent. As an African champion, building Africa's business champions, we've trained more than 100,000 people and 40k+ enterprises - from executives to entry-level workers in large and small companies across the continent.

With our hub in Nairobi, and teams in 8 African markets, we combine AI-powered diagnostics, live learning and practical tools to deliver the highest-outcome learning programmes for African business. Clients love our practical approach to learning for business, supported by an evidence-based methodology and tech platform, built for the African market. AMI was listed in the prestigious Norsken/100 as one of the leading social impact companies in the world, and has been proudly recognized by the Financial Times as one of Africa’s Fastest Growing Companies for the past two years.

We are expanding rapidly. AMI has offices in Uganda, Kenya, South Africa, Rwanda and Senegal and country representatives in Ethiopia and Nigeria. Our diverse and rapidly-expanding 150+ team reflects all corners of the continent and beyond. Our work environment is fun, flexible and inclusive, with opportunity for growth. AMI-GOs ask questions, get things done, and put the team before self to achieve our mission. If our vision for enabling ambitious businesses across Africa to thrive has sparked your imagination, and if your skills and experience match the description below, then we’d love to hear from you.

Job Description

AMI is looking for an ambitious and talented Content & Communications Associate to lead our digital presence through creative storytelling, strategic social media management and active community engagement across Africa. We are seeking a visionary creator with a "creative eye" to transform complex business concepts into emotionally resonant narratives. You will move beyond standard corporate updates, crafting an authentic brand voice that captures the vibrant essence of African entrepreneurship. This role requires someone comfortable both behind and in front of the camera, experimenting with modern formats like viral-ready Reels and polished video narratives. With a high standard for visual and editorial excellence, you will use tools like Canva and Adobe Suite to ensure every piece of content is aesthetically striking. Ultimately, your mission is to bridge the gap between data and human experience, turning program metrics into compelling stories of change that showcase AMI’s transformative impact across the continent.

Responsibilities.

1. Social Media Strategy & Execution

• Lead day-to-day execution and management of all AMI social media channels
• Develop and execute strategies for organic growth, engagement, and audience development
• Monitor trends, experiment with content formats, and optimize performance
• Ensure all social media activity aligns with organizational goals and messaging

2. Storytelling & Multimedia Content Development

• Manage end-to-end story development: concept → scripting → production → publishing
• Develop high-impact stories about the organization, our partners and impact
• Produce written content, blogs, posts, newsletters, and video narratives
• Create short-form video content optimized for digital platforms

3. Integrated Content Planning

• Maintain an editorial calendar that aligns social media, storytelling, and campaigns
• Package content for key initiatives: events, partnerships, reports, and campaigns
• Maintain an organized library of stories, visuals, and video assets

4. Community Engagement

• Support engagement with key audiences, partners, and stakeholders online
• Foster active community participation through social platforms, newsletters, and our alumni network
• Respond to inquiries, feedback, and comments to strengthen trust and connection

5. Partner & Influencer Amplification

• Identify opportunities for storytelling co-creation with community members, aligned influencers, creators, or partners

6. Analytics, Reporting & Optimization

• Track KPIs such as engagement, reach, follower growth, community participation, and content performance
• Use insights to adjust strategy and improve storytelling and community engagement
• Report regularly on social media growth, storytelling impact, and community engagement outcomes.

Requirements

• 3–5 years of experience in social media management, content creation, digital communications, or storytelling
• Proven ability to grow social media presence organically
• Strong storytelling skills — written and video — with a portfolio to demonstrate
• Familiarity with social media management tools (Sprout Social, Sendible, Hootsuite, Meta etc.)
• Familiarity with reporting tools (Google Analytics etc.)
• Deep understanding of platform trends and best practices.
• Strong organizational skills and ability to manage multiple initiatives.
• Strong writing skills (must have).
• Experience in impact-driven, entrepreneurial, or development-focused organizations.
• Video editing (Premiere, CapCut, Davinci, Final Cut, Descript) and design (Canva, Adobe)
• Community management or engagement experience.
• Experience running influencer or partner campaigns.
• Ability to coordinate freelance creators or agencies.

Benefits

A high-impact, diverse and ambitious team with common values:

• Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
• Push the limits: We ask why, embrace failure and try new things. We never settle.
• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.

A dynamic office & team life:

• Brand new offices in Westlands, Nairobi
• Monthly team social events and yearly offsite
• Regular learning and coaching opportunities
• A hybrid working model

• Lead day-to-day execution and management of all AMI social media channels
• Develop and execute strategies for organic growth, engagement, and audience development
• Monitor trends, experiment with content formats, and optimize performance
• Ensure all social media activity aligns with organizational goals and messaging
• Manage end-to-end story development: concept → scripting → production → publishing
• Develop high-impact stories about the organization, our partners and impact
• Produce written content, blogs, posts, newsletters, and video narratives
• Create short-form video content optimized for digital platforms
• Maintain an editorial calendar that aligns social media, storytelling, and campaigns
• Package content for key initiatives: events, partnerships, reports, and campaigns
• Maintain an organized library of stories, visuals, and video assets
• Support engagement with key audiences, partners, and stakeholders online
• Foster active community participation through social platforms, newsletters, and our alumni network
• Respond to inquiries, feedback, and comments to strengthen trust and connection
• Identify opportunities for storytelling co-creation with community members, aligned influencers, creators, or partners
• Track KPIs such as engagement, reach, follower growth, community participation, and content performance
• Use insights to adjust strategy and improve storytelling and community engagement
• Report regularly on social media growth, storytelling impact, and community engagement outcomes.

• Social media management
• Content creation
• Digital communications
• Storytelling (written and video)
• Social media management tools (Sprout Social, Sendible, Hootsuite, Meta etc.)
• Reporting tools (Google Analytics etc.)
• Platform trends and best practices
• Organizational skills
• Writing skills
• Video editing (Premiere, CapCut, Davinci, Final Cut, Descript)
• Design (Canva, Adobe)
• Community management or engagement
• Influencer or partner campaign management
• Coordination of freelance creators or agencies

• 3–5 years of experience in social media management, content creation, digital communications, or storytelling
• Proven ability to grow social media presence organically
• Strong storytelling skills — written and video — with a portfolio to demonstrate
• Familiarity with social media management tools (Sprout Social, Sendible, Hootsuite, Meta etc.)
• Familiarity with reporting tools (Google Analytics etc.)
• Deep understanding of platform trends and best practices.
• Strong organizational skills and ability to manage multiple initiatives.
• Strong writing skills (must have).
• Experience in impact-driven, entrepreneurial, or development-focused organizations.
• Video editing (Premiere, CapCut, Davinci, Final Cut, Descript) and design (Canva, Adobe)
• Community management or engagement experience.
• Experience running influencer or partner campaigns.
• Ability to coordinate freelance creators or agencies.