Corporate Marketer- PR & Digital

As the Corporate Marketer- PR & Digital, you will lead integrated PR and digital initiatives that strengthen LG’s brand presence and support business growth. You will drive high‑impact digital campaigns, manage lead‑generation activities, collaborate with agencies and retail partners, and ensure consistent brand visibility across platforms. You will also oversee PR strategy, media relations, press engagements, and content development while providing data‑driven insights and recommendations to leadership to enhance overall marketing effectiveness.

Digital Marketing

• Build, execute, and optimize digital marketing campaigns across multiple platforms to support Corporate and Product Marketing.
• Lead lead‑generation activities including digital advertising, social media, email marketing, events, and webinars.
• Build and manage microsites for digital campaigns.
• Measure and report campaign performance against set KPIs and ROI targets.
• Analyze campaign data and industry trends to provide actionable recommendations.

Digital Strategy & Advisory

• Provide digital marketing insights, best practices, and thought leadership across the organization.
• Educate teams on emerging digital trends and support digital capability building.
• Develop presentations to communicate digital and PR plans/results to senior leadership.

Cross‑Functional & Agency Collaboration

• Work closely with internal teams and external digital/PR agencies to deliver campaigns end‑to‑end.
• Partner with key retailers and partners on co‑op digital marketing initiatives to enhance LG’s share of online voice.
• Serve as digital advisor by educating internal stakeholders on digital marketing best practices and trends, helping evangelize digital marketing throughout the corporation.

Public Relations

• Manage PR activities to maintain a positive public image for the LG brand through strategic communication, media relations, content creation and Campaign execution
• Develop and implement PR strategies aligned with brand and campaign objectives.
• Build and maintain strong relationships with journalists, media houses, bloggers, and influencers.
• Draft and distribute press releases, media statements, and feature stories.
• Coordinate interviews, press conferences, media tours, and speaking engagements.
• Monitor media coverage and prepare daily/weekly media reports.
• Attend all corporate product NPIs both locally and regionally

What you must Have

• Bachelor’s degree in Marketing or Digital
• Strong multi-tasking & project management skills, comfortable in a fast-paced environment;
• Strong communication skills, detail oriented;
• Data-driven mindset - you love numbers and figuring out what they mean;
• Curious and creative - you’re a problem solver who loves to try new things;
• Highly motivated with strong self-management;
• Ability to work independently and collaboratively
• Passion for tech and innovation;
• Love for both strategy and execution

• Build, execute, and optimize digital marketing campaigns across multiple platforms to support Corporate and Product Marketing.
• Lead lead‑generation activities including digital advertising, social media, email marketing, events, and webinars.
• Build and manage microsites for digital campaigns.
• Measure and report campaign performance against set KPIs and ROI targets.
• Analyze campaign data and industry trends to provide actionable recommendations.
• Provide digital marketing insights, best practices, and thought leadership across the organization.
• Educate teams on emerging digital trends and support digital capability building.
• Develop presentations to communicate digital and PR plans/results to senior leadership.
• Work closely with internal teams and external digital/PR agencies to deliver campaigns end‑to‑end.
• Partner with key retailers and partners on co‑op digital marketing initiatives to enhance LG’s share of online voice.
• Serve as digital advisor by educating internal stakeholders on digital marketing best practices and trends, helping evangelize digital marketing throughout the corporation.
• Manage PR activities to maintain a positive public image for the LG brand through strategic communication, media relations, content creation and Campaign execution
• Develop and implement PR strategies aligned with brand and campaign objectives.
• Build and maintain strong relationships with journalists, media houses, bloggers, and influencers.
• Draft and distribute press releases, media statements, and feature stories.
• Coordinate interviews, press conferences, media tours, and speaking engagements.
• Monitor media coverage and prepare daily/weekly media reports.
• Attend all corporate product NPIs both locally and regionally

• Strong multi-tasking & project management skills
• Strong communication skills
• Detail oriented
• Data-driven mindset
• Curious and creative
• Problem solver
• Highly motivated
• Strong self-management
• Ability to work independently and collaboratively
• Passion for tech and innovation
• Love for both strategy and execution

• Bachelor’s degree in Marketing or Digital