Background information about the job or company (e.g., role context, company overview)

City Walk Ltd provide products of superior quality which connect directly to our customers sole to soul. We are the preferred business that offers one stop destination to pick the right pair of shoes for your whole family.

To lead the digital narrative of City Walk LTD by developing and executing a highly creative, innovative, and data-informed content strategy. This role is responsible for harnessing both artistic vision and Al-powered tools to create compelling multimedia content that elevates brand awareness, drives engagement, and supports sales objectives across all channels.

Responsibilities or duties

Al-Enhanced Content Creation & Strategy

• Leverage Al tools to ideate, develop, write, and edit high-impact content for social media.
• Produce a diverse range of original multimedia content.
• Capture and edit high-quality photo and video content.

Social Media Management & Engagement

• Develop and manage the content calendar and daily publishing for all social media platforms.
• Monitor social trends, audience interactions, and competitor activity to proactively inform content strategy.
• Social Media community management.

Creative Design & Brand Stewardship

• Design visually stunning promotional materials for both digital and physical spaces.
• Ensure consistency of the brand's visual identity and tone.

Campaign Execution & Performance Analysis

• Collaborate with the marketing and sales teams to plan and execute innovative digital campaigns.
• Track, analyse, and report on content and campaign performance metrics (and influencer ROI).

Qualifications or requirements (e.g., education, skills)

• Proven experience in a content creation or social media management role with a strong portfolio.
• High proficiency in graphic design (e.g., Adobe Creative Suite, Canva), video editing software, and a demonstrated interest in leveraging Al content tools.
• An exceptional eye for design, aesthetics, and a passion for storytelling.
• Strong understanding of social media platforms, trends, and analytics.

Experience needed

Proven experience in a content creation or social media management role with a strong portfolio.

• Leverage Al tools to ideate, develop, write, and edit high-impact content for social media.
• Produce a diverse range of original multimedia content.
• Capture and edit high-quality photo and video content.
• Develop and manage the content calendar and daily publishing for all social media platforms.
• Monitor social trends, audience interactions, and competitor activity to proactively inform content strategy.
• Social Media community management.
• Design visually stunning promotional materials for both digital and physical spaces.
• Ensure consistency of the brand's visual identity and tone.
• Collaborate with the marketing and sales teams to plan and execute innovative digital campaigns.
• Track, analyse, and report on content and campaign performance metrics (and influencer ROI).

• High proficiency in graphic design (e.g., Adobe Creative Suite, Canva)
• Video editing software
• Leveraging Al content tools
• Exceptional eye for design, aesthetics
• Passion for storytelling
• Strong understanding of social media platforms, trends, and analytics

• Proven experience in a content creation or social media management role with a strong portfolio.
• High proficiency in graphic design (e.g., Adobe Creative Suite, Canva), video editing software, and a demonstrated interest in leveraging Al content tools.
• An exceptional eye for design, aesthetics, and a passion for storytelling.
• Strong understanding of social media platforms, trends, and analytics.