KEY RESPONSIBILITIES

Develop, implement and manage digital marketing strategies (B2B & B2C).

Search Engine Optimization (SEO) by optimizing website content for improved ranking in search engines, ensuring strong results in both B2B and B2C markets.

Manage social media platforms & paid advertising campaigns.

Develop and manage targeted marketing content.

Email marketing, performance analysis and results measurement.

Engage with clients and digital community by handling inquiries and feedback from customers

Keep up with trends and innovations while working with influencers to raise brand awareness and expand reach.

Develop strategies to increase B2C sales by focusing on user experiences, building engagement, and fostering brand loyalty from consumers.

Provide graphic design support.

Collaborate with other departments including sales and product teams to ensure marketing strategies align with overall company goals.

Develop conversion rate optimization (CRO) strategies.

Prepare regular reports detailing campaign performance, audience engagement, and other metrics to support future decision-making.

• Develop, implement and manage digital marketing strategies (B2B & B2C).
• Search Engine Optimization (SEO) by optimizing website content for improved ranking in search engines, ensuring strong results in both B2B and B2C markets.
• Manage social media platforms & paid advertising campaigns.
• Develop and manage targeted marketing content.
• Email marketing, performance analysis and results measurement.
• Engage with clients and digital community by handling inquiries and feedback from customers
• Keep up with trends and innovations while working with influencers to raise brand awareness and expand reach.
• Develop strategies to increase B2C sales by focusing on user experiences, building engagement, and fostering brand loyalty from consumers.
• Provide graphic design support.
• Collaborate with other departments including sales and product teams to ensure marketing strategies align with overall company goals.
• Develop conversion rate optimization (CRO) strategies.
• Prepare regular reports detailing campaign performance, audience engagement, and other metrics to support future decision-making.