OUR CLIENT IS A MEDIUM-SIZED COMPANY PROVIDING PRIVATE INTERNATIONAL MEDICAL INSURANCE SERVICES

THE DIGITAL MARKETING SPECIALIST (SEO, MEDIA BUYING & AUTOMATION) WILL BE A KEY DRIVER IN THE PLANNING AND EXECUTION OF COMPANY END TO END DIGITAL MARKETING EFFORTS.

QUALIFICATIONS

• BACHELORS DEGREE IN MARKETING, COMMUNICATIONS, BUSINESS ADMINISTRATION, OR A RELATED FIELD, WITH PROFESSIONAL CERTIFICATIONS IN DIGITAL MARKETING (E.G., GOOGLE ANALYTICS, HUBSPOT) PREFERRED.
• STRONG UNDERSTANDING OF DIGITAL MARKETING TOOLS AND PLATFORMS, INCLUDING GOOGLE ANALYTICS, SEO TOOLS (E.G., SEMRUSH, AHREFS), AND MARKETING AUTOMATION SOFTWARE.
• ADVANCED PROFICIENCY IN DATA ANALYSIS AND DASHBOARD REPORTING FOR CAMPAIGN OPTIMIZATION AND STRATEGIC DECISION-MAKING.

EXPERIENCE

• MINIMUM 3-5 YEARS OF PROVEN EXPERIENCE IN A DIGITAL MARKETING ROLE WITH A DEMONSTRATED TRACK RECORD OF ACHIEVING TRAFFIC, LEAD, AND CONVERSION TARGETS.
• PREVIOUS EXPERIENCE MANAGING AND OPTIMIZING DIGITAL MARKETING CAMPAIGNS ACROSS MULTIPLE CHANNELS, INCLUDING SEO, PPC, EMAIL, AND SOCIAL MEDIA.

MAIN RESPONSIBILITIES

• STRATEGIC DIGITAL MARKETING MANAGEMENT: - DEVELOPS AND IMPLEMENTS COMPREHENSIVE DIGITAL MARKETING STRATEGIES THAT ALIGN WITH COMPANY GROWTH OBJECTIVES AND BRAND POSITIONING.
• SEO & WEBSITE OPTIMIZATION: - CONDUCTS KEYWORD RESEARCH, COMPETITOR ANALYSIS, AND CONTENT GAP ANALYSIS TO IDENTIFY OPPORTUNITIES FOR GROWTH.
• CONTENT DEVELOPMENT & CREATION: - OVERSEES THE CREATION AND DEVELOPMENT OF COMPELLING CONTENT ACROSS ALL DIGITAL PLATFORMS.
• DIGITAL CAMPAIGN MANAGEMENT & MEDIA BUYING: - LIAISING WITH EXTERNAL AGENCIES, IMPLEMENTING, AND OPTIMIZING INTEGRATED DIGITAL MARKETING CAMPAIGNS ACROSS VARIOUS PAID CHANNELS, INCLUDING GOOGLE ADS, FACEBOOK/INSTAGRAM ADS, AND LINKEDIN.
• DIGITAL PR RESPONSIBILITIES: - MANAGES DIGITAL PUBLIC RELATIONS ACTIVITIES TO ENHANCE BRAND REPUTATION AND VISIBILITY ONLINE.

• STRATEGIC DIGITAL MARKETING MANAGEMENT: - DEVELOPS AND IMPLEMENTS COMPREHENSIVE DIGITAL MARKETING STRATEGIES THAT ALIGN WITH COMPANY GROWTH OBJECTIVES AND BRAND POSITIONING.
• SEO & WEBSITE OPTIMIZATION: - CONDUCTS KEYWORD RESEARCH, COMPETITOR ANALYSIS, AND CONTENT GAP ANALYSIS TO IDENTIFY OPPORTUNITIES FOR GROWTH.
• CONTENT DEVELOPMENT & CREATION: - OVERSEES THE CREATION AND DEVELOPMENT OF COMPELLING CONTENT ACROSS ALL DIGITAL PLATFORMS.
• DIGITAL CAMPAIGN MANAGEMENT & MEDIA BUYING: - LIAISING WITH EXTERNAL AGENCIES, IMPLEMENTING, AND OPTIMIZING INTEGRATED DIGITAL MARKETING CAMPAIGNS ACROSS VARIOUS PAID CHANNELS, INCLUDING GOOGLE ADS, FACEBOOK/INSTAGRAM ADS, AND LINKEDIN.
• DIGITAL PR RESPONSIBILITIES: - MANAGES DIGITAL PUBLIC RELATIONS ACTIVITIES TO ENHANCE BRAND REPUTATION AND VISIBILITY ONLINE.

• DIGITAL MARKETING TOOLS AND PLATFORMS
• GOOGLE ANALYTICS
• SEO TOOLS (E.G., SEMRUSH, AHREFS)
• MARKETING AUTOMATION SOFTWARE
• DATA ANALYSIS
• DASHBOARD REPORTING
• CAMPAIGN OPTIMIZATION
• STRATEGIC DECISION-MAKING
• SEO
• PPC
• EMAIL MARKETING
• SOCIAL MEDIA MARKETING
• MEDIA BUYING
• DIGITAL PR

• BACHELORS DEGREE IN MARKETING, COMMUNICATIONS, BUSINESS ADMINISTRATION, OR A RELATED FIELD, WITH PROFESSIONAL CERTIFICATIONS IN DIGITAL MARKETING (E.G., GOOGLE ANALYTICS, HUBSPOT) PREFERRED.
• STRONG UNDERSTANDING OF DIGITAL MARKETING TOOLS AND PLATFORMS, INCLUDING GOOGLE ANALYTICS, SEO TOOLS (E.G., SEMRUSH, AHREFS), AND MARKETING AUTOMATION SOFTWARE.
• ADVANCED PROFICIENCY IN DATA ANALYSIS AND DASHBOARD REPORTING FOR CAMPAIGN OPTIMIZATION AND STRATEGIC DECISION-MAKING.
• MINIMUM 3-5 YEARS OF PROVEN EXPERIENCE IN A DIGITAL MARKETING ROLE WITH A DEMONSTRATED TRACK RECORD OF ACHIEVING TRAFFIC, LEAD, AND CONVERSION TARGETS.
• PREVIOUS EXPERIENCE MANAGING AND OPTIMIZING DIGITAL MARKETING CAMPAIGNS ACROSS MULTIPLE CHANNELS, INCLUDING SEO, PPC, EMAIL, AND SOCIAL MEDIA.