Background information about the job or company (e.g., role context, company overview)

Hemingways Collection is seeking a Digital Marketing & E-Commerce Specialist who will be responsible for managing and enhancing the company’s digital presence and e-commerce performance across websites, CRM, content platforms, booking systems, and third-party channels. The role combines creative execution with commercial analysis to ensure brand consistency, seamless guest journeys, optimized online revenue, and strong alignment between the Marketing and Revenue teams.

Responsibilities or duties

Develop and implement a comprehensive e-commerce strategy aligned with overall business and revenue goals.

Conduct market research and competitor analysis to identify trends, pricing dynamics and consumer behavior.

Monitor industry shifts and recommend strategic adjustments.

Maintain accurate descriptions, amenities, pricing, inclusions and imagery across all systems and channels.

Ensure consistency of offers, seasonal promotions and T&Cs across Profit room and all partner platforms.

Monitor and optimise the entire booking journey to ensure clarity, speed and ease of use.

Identify and resolve friction points; improve layout, structure and user flow.

Analyse funnel behaviour and performance of offers, rate plans and packages.

Build and maintain offers, rate plans and packages.

Conduct parity checks and ensure alignment across direct channels and third-party platforms.

Support the launch of new promotions and tactical sales activity.

Produce booking engine, e-commerce and revenue performance reports.

Analyse customer behaviour, demand patterns and digital trends to identify growth opportunities.

Define and track KPIs for all e-commerce initiatives and contribute to the Marketing Scorecard.

Ensure secure handling of guest data and adherence to privacy regulations.

Test booking flows, system updates and offer builds; troubleshoot issues with IT, Revenue and relevant system partners.

Stay informed on e-commerce standards and regulatory changes.

Maintain and update all website content, offers, pages, itineraries and blogs.

Upload monthly blogs with a strong SEO focus and refresh itineraries in line with trends, seasonality and business priorities.

Keep all digital content libraries, trade resources and website assets current, including photography, films, written content, factsheets, collateral and offers.

Maintain brand consistency, accurate information and up-to-date content across all external platforms, distribution partners, directories and trade channels.

Lead a full content, copy and imagery refresh across all external platforms and partner listings twice per year.

Build and send all email campaigns (trade, direct and resident).

Grow, segment and maintain the CRM database with monthly hygiene checks.

Report monthly on open rates, click-throughs and engagement trends.

Maintain the Marketing Collateral Audit and coordinate updates, printing and distribution.

Uphold brand standards across all digital touchpoints.

Oversee online customer queries through relevant teams; identify recurring issues and propose improvements.

Manage relationships with strategic partners, distribution channels and relevant industry platforms

Qualifications or requirements (e.g., education, skills)

3–5 years’ relevant experience in digital marketing or e-commerce (hospitality experience advantageous).

Strong digital and e-commerce skills (website, CRM, SEO, analytics).

Excellent organisational skills and attention to detail.

Clear, confident written communication.

Data-driven, with the ability to interpret insights and recommend improvements.

Collaborative, proactive and solutions-focused approach.

Highly organised, deadline-driven and detail-oriented.

• Develop and implement a comprehensive e-commerce strategy aligned with overall business and revenue goals.
• Conduct market research and competitor analysis to identify trends, pricing dynamics and consumer behavior.
• Monitor industry shifts and recommend strategic adjustments.
• Maintain accurate descriptions, amenities, pricing, inclusions and imagery across all systems and channels.
• Ensure consistency of offers, seasonal promotions and T&Cs across Profit room and all partner platforms.
• Monitor and optimise the entire booking journey to ensure clarity, speed and ease of use.
• Identify and resolve friction points; improve layout, structure and user flow.
• Analyse funnel behaviour and performance of offers, rate plans and packages.
• Build and maintain offers, rate plans and packages.
• Conduct parity checks and ensure alignment across direct channels and third-party platforms.
• Support the launch of new promotions and tactical sales activity.
• Produce booking engine, e-commerce and revenue performance reports.
• Analyse customer behaviour, demand patterns and digital trends to identify growth opportunities.
• Define and track KPIs for all e-commerce initiatives and contribute to the Marketing Scorecard.
• Ensure secure handling of guest data and adherence to privacy regulations.
• Test booking flows, system updates and offer builds; troubleshoot issues with IT, Revenue and relevant system partners.
• Stay informed on e-commerce standards and regulatory changes.
• Maintain and update all website content, offers, pages, itineraries and blogs.
• Upload monthly blogs with a strong SEO focus and refresh itineraries in line with trends, seasonality and business priorities.
• Keep all digital content libraries, trade resources and website assets current, including photography, films, written content, factsheets, collateral and offers.
• Maintain brand consistency, accurate information and up-to-date content across all external platforms, distribution partners, directories and trade channels.
• Lead a full content, copy and imagery refresh across all external platforms and partner listings twice per year.
• Build and send all email campaigns (trade, direct and resident).
• Grow, segment and maintain the CRM database with monthly hygiene checks.
• Report monthly on open rates, click-throughs and engagement trends.
• Maintain the Marketing Collateral Audit and coordinate updates, printing and distribution.
• Uphold brand standards across all digital touchpoints.
• Oversee online customer queries through relevant teams; identify recurring issues and propose improvements.
• Manage relationships with strategic partners, distribution channels and relevant industry platforms

• Strong digital and e-commerce skills (website, CRM, SEO, analytics).
• Excellent organisational skills and attention to detail.
• Clear, confident written communication.
• Data-driven, with the ability to interpret insights and recommend improvements.
• Collaborative, proactive and solutions-focused approach.
• Highly organised, deadline-driven and detail-oriented.

• 3–5 years’ relevant experience in digital marketing or e-commerce (hospitality experience advantageous).
• Strong digital and e-commerce skills (website, CRM, SEO, analytics).
• Excellent organisational skills and attention to detail.
• Clear, confident written communication.
• Data-driven, with the ability to interpret insights and recommend improvements.
• Collaborative, proactive and solutions-focused approach.
• Highly organised, deadline-driven and detail-oriented.