Digital Marketing Lead

We’re seeking a results-driven Digital Marketing Lead with a strong grasp of paid and organic marketing channels, social media strategy, and influencer engagement. If you’re passionate about performance marketing and creative content planning, this could be the right fit.

Job Description

Digital Marketing Lead

A fast-growing, consumer-focused brand is looking for a highly motivated and experienced Digital Marketing Lead to join its team. The ideal candidate will have at least 3 years of experience in digital marketing, with a strong understanding of social media, paid advertising (especially Google Ads and Meta), and influencer marketing.

This role requires someone who can think strategically while also executing hands-on day-to-day digital tasks, manage budgets effectively, and analyze campaign performance to deliver results.

Responsibilities And Duties

• Plan, execute, and optimize Google Ads campaigns
• Fully manage all social media platforms (including content calendar, scheduling, and both organic and paid posts)
• Run and optimize Meta Ads campaigns
• Identify and collaborate with influencers and brand partners
• Coordinate with designers, photographers, and videographers for digital content creation
• Liaise with external vendors as needed
• Monitor and analyze digital performance using tools like Google Analytics
• Provide regular performance reports with actionable insights
• Stay up to date with digital marketing trends and tools
• Prioritize tasks and meet deadlines effectively
• Oversee all internal marketing communications

Requirements:

• Excellent organizational, analytical, and communication skills
• Total of at least 6 years of marketing experience
• Strong understanding of PPC, social media, and influencer campaigns
• Excellent organizational, analytical, and communication skills

• Plan, execute, and optimize Google Ads campaigns
• Fully manage all social media platforms (including content calendar, scheduling, and both organic and paid posts)
• Run and optimize Meta Ads campaigns
• Identify and collaborate with influencers and brand partners
• Coordinate with designers, photographers, and videographers for digital content creation
• Liaise with external vendors as needed
• Monitor and analyze digital performance using tools like Google Analytics
• Provide regular performance reports with actionable insights
• Stay up to date with digital marketing trends and tools
• Prioritize tasks and meet deadlines effectively
• Oversee all internal marketing communications

• Strong grasp of paid and organic marketing channels
• Social media strategy
• Influencer engagement
• Performance marketing
• Creative content planning
• Google Ads
• Meta Ads
• Google Analytics
• Organizational skills
• Analytical skills
• Communication skills

• At least 3 years of experience in digital marketing
• Strong understanding of social media, paid advertising (especially Google Ads and Meta), and influencer marketing
• Ability to think strategically and execute hands-on day-to-day digital tasks
• Ability to manage budgets effectively
• Ability to analyze campaign performance
• Excellent organizational, analytical, and communication skills
• Total of at least 6 years of marketing experience
• Strong understanding of PPC, social media, and influencer campaigns