Job summary

The Digital Marketing Specialist will be responsible for generating online visibility and leads.

Company: BLOC MESH EA LTD

Location: Ruiru, Kenya

Salary: KES 30,000 – 40,000

Job Summary

The Digital Marketing Specialist will be responsible for generating online visibility and leads for BLOC MESH EA LTD through digital marketing strategies targeting contractors, developers, engineers, and construction companies.

Key Responsibilities

• Manage and grow the company’s digital presence across social media platforms.
• Create and manage digital advertising campaigns targeting construction professionals.
• Develop marketing content such as project photos, product demonstrations, and installation examples.
• Manage the company’s Google Business Profile to improve search visibility.
• Generate and track online leads from contractors and developers.
• Manage WhatsApp Business communication for inquiries, quotations, and customer engagement.
• Analyze campaign performance and optimize marketing strategies.
• Collaborate with the sales team to support lead generation and sales conversion.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Communications, or related field.
• 2+ years experience in digital marketing.
• Experience managing social media platforms and digital advertising campaigns.
• Knowledge of Google Business, Meta Ads, and lead generation tools.
• Strong content creation and marketing strategy skills.

Skills

• Digital advertising
• Social media marketing
• Content creation
• Lead generation
• Data analysis and campaign optimization

• Manage and grow the company’s digital presence across social media platforms.
• Create and manage digital advertising campaigns targeting construction professionals.
• Develop marketing content such as project photos, product demonstrations, and installation examples.
• Manage the company’s Google Business Profile to improve search visibility.
• Generate and track online leads from contractors and developers.
• Manage WhatsApp Business communication for inquiries, quotations, and customer engagement.
• Analyze campaign performance and optimize marketing strategies.
• Collaborate with the sales team to support lead generation and sales conversion.

• Digital advertising
• Social media marketing
• Content creation
• Lead generation
• Data analysis and campaign optimization

• Diploma or Degree in Marketing, Digital Marketing, Communications, or related field.
• 2+ years experience in digital marketing.
• Experience managing social media platforms and digital advertising campaigns.
• Knowledge of Google Business, Meta Ads, and lead generation tools.
• Strong content creation and marketing strategy skills.