Digital Media Strategy Consultant (Part-Time / Fractional)
2026-04-28T14:07:08+00:00
Priority Activator Consulting
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PART_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Advertising & Marketing, Business Operations, Media, Communications & Writing
2026-05-11T17:00:00+00:00
8
Job Purpose
The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.
Key Responsibilities
Paid Media Strategy & Leadership
- Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms
- Drive full-funnel B2B demand generation strategies focused on lead quality and conversion
- Provide technical oversight, focusing on strategy rather than day-to-day execution
Media Buying & Campaign Structure Guidance
- Advise on campaign architecture, budget allocation, bidding strategies, and pacing
- Ensure adherence to platform-specific best practices and optimization frameworks
Audience & Targeting Strategy
- Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies
- Guide segmentation strategies aligned to B2B customer journeys
Conversion Tracking & Analytics
- Ensure proper setup and governance of pixels, tags, conversion events, and attribution models
- Oversee measurement frameworks and reporting accuracy
Funnel Optimization
- Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows
- Optimize user journeys to improve conversion rates and lead quality
Performance Analysis & Reporting
- Conduct strategic campaign reviews and provide clear, actionable optimization recommendations
- Translate complex data into insights that inform business decisions
Governance & Best Practices
- Establish and document digital media frameworks, templates, and compliance standards
- Ensure consistency and quality across campaigns and clients
Mentorship & Quality Assurance
- Provide technical mentorship and guidance to a Junior Digital Media Specialist
- Support team capability building and ensure quality assurance across deliverables
Requirements
Experience & Expertise
- Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy
- Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms
- Strong background in B2B lead generation and demand generation strategies
- Demonstrated experience in conversion tracking, analytics, and attribution modeling
- Experience working in agency or multi-client environments across diverse industries
- Experience in using AI tools to analyse data and generate reports
Technical Skills
- Advanced understanding of campaign optimization, targeting, and media buying strategies
- Proficiency in analytics tools and reporting platforms
- Strong grasp of full-funnel marketing and performance measurement
Core Competencies
- Strategic Thinking: Ability to design scalable, results-driven media strategies
- Data Storytelling: Translate complex data into actionable insights and recommendations
- Leadership & Mentorship: Guide and develop junior team members effectively
- Collaboration: Work cross-functionally with account teams and stakeholders
- Governance & Structure: Establish frameworks, standards, and best practices at scale
- Attention to Detail: Ensure precision in tracking, reporting, and campaign strategy
Working Arrangement & Offer
Part-time, fractional consultancy role (not day-to-day account management)
Minimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours
Opportunity to lead digital strategy across a Pan-African client portfolio
Work with leading global brands in the technology and energy sectors
Competitive consultancy rate with performance-based bonus
* Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms * Drive full-funnel B2B demand generation strategies focused on lead quality and conversion * Provide technical oversight, focusing on strategy rather than day-to-day execution * Advise on campaign architecture, budget allocation, bidding strategies, and pacing * Ensure adherence to platform-specific best practices and optimization frameworks * Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies * Guide segmentation strategies aligned to B2B customer journeys * Ensure proper setup and governance of pixels, tags, conversion events, and attribution models * Oversee measurement frameworks and reporting accuracy * Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows * Optimize user journeys to improve conversion rates and lead quality * Conduct strategic campaign reviews and provide clear, actionable optimization recommendations * Translate complex data into insights that inform business decisions * Establish and document digital media frameworks, templates, and compliance standards * Ensure consistency and quality across campaigns and clients * Provide technical mentorship and guidance to a Junior Digital Media Specialist * Support team capability building and ensure quality assurance across deliverables
* LinkedIn Ads * Meta Ads * Google Ads * B2B lead generation * Demand generation strategies * Conversion tracking * Analytics * Attribution modeling * AI tools for data analysis and reporting * Campaign optimization * Targeting strategies * Media buying strategies * Analytics tools * Reporting platforms * Full-funnel marketing * Performance measurement * Strategic Thinking * Data Storytelling * Leadership * Mentorship * Collaboration * Governance * Attention to Detail
* Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy * Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms * Strong background in B2B lead generation and demand generation strategies * Demonstrated experience in conversion tracking, analytics, and attribution modeling * Experience working in agency or multi-client environments across diverse industries * Experience in using AI tools to analyse data and generate reports
JOB-69f0bf0c4d354
Vacancy title:
Digital Media Strategy Consultant (Part-Time / Fractional)
[Type: PART_TIME, Industry: Consulting, Category: Advertising & Marketing, Business Operations, Media, Communications & Writing]
Jobs at:
Priority Activator Consulting
Deadline of this Job:
Monday, May 11 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Tuesday, April 28 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Job Purpose
The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.
Key Responsibilities
Paid Media Strategy & Leadership
- Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms
- Drive full-funnel B2B demand generation strategies focused on lead quality and conversion
- Provide technical oversight, focusing on strategy rather than day-to-day execution
Media Buying & Campaign Structure Guidance
- Advise on campaign architecture, budget allocation, bidding strategies, and pacing
- Ensure adherence to platform-specific best practices and optimization frameworks
Audience & Targeting Strategy
- Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies
- Guide segmentation strategies aligned to B2B customer journeys
Conversion Tracking & Analytics
- Ensure proper setup and governance of pixels, tags, conversion events, and attribution models
- Oversee measurement frameworks and reporting accuracy
Funnel Optimization
- Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows
- Optimize user journeys to improve conversion rates and lead quality
Performance Analysis & Reporting
- Conduct strategic campaign reviews and provide clear, actionable optimization recommendations
- Translate complex data into insights that inform business decisions
Governance & Best Practices
- Establish and document digital media frameworks, templates, and compliance standards
- Ensure consistency and quality across campaigns and clients
Mentorship & Quality Assurance
- Provide technical mentorship and guidance to a Junior Digital Media Specialist
- Support team capability building and ensure quality assurance across deliverables
Requirements
Experience & Expertise
- Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy
- Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms
- Strong background in B2B lead generation and demand generation strategies
- Demonstrated experience in conversion tracking, analytics, and attribution modeling
- Experience working in agency or multi-client environments across diverse industries
- Experience in using AI tools to analyse data and generate reports
Technical Skills
- Advanced understanding of campaign optimization, targeting, and media buying strategies
- Proficiency in analytics tools and reporting platforms
- Strong grasp of full-funnel marketing and performance measurement
Core Competencies
- Strategic Thinking: Ability to design scalable, results-driven media strategies
- Data Storytelling: Translate complex data into actionable insights and recommendations
- Leadership & Mentorship: Guide and develop junior team members effectively
- Collaboration: Work cross-functionally with account teams and stakeholders
- Governance & Structure: Establish frameworks, standards, and best practices at scale
- Attention to Detail: Ensure precision in tracking, reporting, and campaign strategy
Working Arrangement & Offer
Part-time, fractional consultancy role (not day-to-day account management)
Minimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours
Opportunity to lead digital strategy across a Pan-African client portfolio
Work with leading global brands in the technology and energy sectors
Competitive consultancy rate with performance-based bonus
Work Hours: 8
Experience in Months: 84
Level of Education: bachelor degree
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