Background

Vivo's mission is to create economic opportunities in Africa through fashion. Our vision is to see Africa Dressing the World. Vivo was founded by Wandia Gichuru and Anne Marie Burugu in 2011. 12 years on, we are East Africas largest ladies fashion brand, designing and manufacturing 100% on the African continent. More importantly we aim to inspire a wh...

Job Purpose

The primary purpose of this internship is to provide hands-on learning and practical experience in executing digital marketing and online sales operations within Vivo. The intern will learn how to craft and execute data-informed marketing strategies, drive online sales, and support omnichannel growth. A central focus is gaining proficiency in using Artificial Intelligence (AI) tools, managing campaign delivery, and interpreting marketing analytics to gauge effectiveness and bolster brand visibility and engagement.

Key Responsibilities

Content Management & Digital Cataloging

• Liaise with the studio team to flag and coordinate styles without images for scheduled shoots.
• Coordinate with the warehouse team to ensure shoot samples are delivered to the studio on time.
• Gain hands-on experience uploading images and SEO-friendly copy to Shopify and Odoo.
• Monitor stock systems to verify that physical store and warehouse items are accurately synced online.
• Learn landing page merchandising to ensure zero live items lack descriptions or imagery.

AI Utilization & Tool Adoption (Core Requirement)

• Actively utilize generative AI tools to clean, edit, enhance, and optimize product images for online publishing.
• Leverage AI copywriting tools to generate, refine, and test compelling product descriptions, meta tags, and marketing copy.
• Explore and propose AI-driven automation workflows to speed up routine administrative and cataloging tasks.

Vivo Customer & Market Trends

• Learn to research industry trends, emerging e-commerce best practices, and innovative digital marketing campaigns.

Online Store Revenue Support

• Support the monitoring of ongoing online campaigns designed to generate traffic, customer interest, and digital sales.

Cross-Functional Collaboration

• Learn interdepartmental coordination across buying, merchandising, content, warehouse, and partner channels (e.g., Shop Zetu) to launch collections and replenishments on schedule.
• Assist in drafting creative briefs for the graphics team for campaign banners and promotional assets.
• Coordinate with mall marketing teams to align online launches with in-store events and mall promotions.
• Prepare structured campaign briefs and promotional updates for the Customer Experience (CSX) team for WhatsApp push campaigns.

Communication & Retention

• Learn how to draft, test, and schedule daily newsletters and SMS blasts to the customer database via Klaviyo or integrated platforms.

E-Commerce Strategy & Development

• Shadow the setup and performance tracking of advertising content in collaboration with Shop Zetu.
• Learn how online revenue targets are established and tracked against real-time sales benchmarks.

Analytics and Reporting

• Develop competency in compiling, summarizing, and presenting weekly performance reports for newsletters, SMS campaigns, and digital traffic.

Qualifications

• Pursuing or completed a Bachelor’s degree or Diploma in Marketing, E-Commerce, Information Technology, Business, or a related field.
• AI Proficiency (Major Requirement): Highly comfortable with and proactive in using generative AI tools (e.g., ChatGPT, Midjourney, Canva AI, Claude, or image enhancer tools) for prompt engineering, content generation, and image optimization.
• Fundamental understanding of sales, marketing, or e-commerce operations; prior internship or relevant academic project experience is an added advantage.
• Effective written and verbal communication skills with meticulous attention to detail.
• Tech-savvy mindset with the ability to quickly master digital tools and e-commerce platforms (Shopify, Odoo, Klaviyo).
• Solid organizational, time-management, and multitasking capabilities.
• Excellent communication and interpersonal skills with a strong command of English.
• Strong team player able to build trust and collaborate effectively across diverse teams.
• Enthusiastic, curious, proactive, and energetic with an eager attitude toward learning.
• Dependable with high ethical standards and personal integrity.
• Adaptable to rapid changes and comfortable working in a fast-paced retail environment.
• Self-motivated with the capacity to execute tasks under guidance and mentorship.
• Strong visual sense and a keen passion for fashion and e-commerce innovation

• Liaise with the studio team to flag and coordinate styles without images for scheduled shoots.
• Coordinate with the warehouse team to ensure shoot samples are delivered to the studio on time.
• Gain hands-on experience uploading images and SEO-friendly copy to Shopify and Odoo.
• Monitor stock systems to verify that physical store and warehouse items are accurately synced online.
• Learn landing page merchandising to ensure zero live items lack descriptions or imagery.
• Actively utilize generative AI tools to clean, edit, enhance, and optimize product images for online publishing.
• Leverage AI copywriting tools to generate, refine, and test compelling product descriptions, meta tags, and marketing copy.
• Explore and propose AI-driven automation workflows to speed up routine administrative and cataloging tasks.
• Learn to research industry trends, emerging e-commerce best practices, and innovative digital marketing campaigns.
• Support the monitoring of ongoing online campaigns designed to generate traffic, customer interest, and digital sales.
• Learn interdepartmental coordination across buying, merchandising, content, warehouse, and partner channels (e.g., Shop Zetu) to launch collections and replenishments on schedule.
• Assist in drafting creative briefs for the graphics team for campaign banners and promotional assets.
• Coordinate with mall marketing teams to align online launches with in-store events and mall promotions.
• Prepare structured campaign briefs and promotional updates for the Customer Experience (CSX) team for WhatsApp push campaigns.
• Learn how to draft, test, and schedule daily newsletters and SMS blasts to the customer database via Klaviyo or integrated platforms.
• Shadow the setup and performance tracking of advertising content in collaboration with Shop Zetu.
• Learn how online revenue targets are established and tracked against real-time sales benchmarks.
• Develop competency in compiling, summarizing, and presenting weekly performance reports for newsletters, SMS campaigns, and digital traffic.

• AI Proficiency
• Generative AI tools (e.g., ChatGPT, Midjourney, Canva AI, Claude, or image enhancer tools)
• Prompt engineering
• Content generation
• Image optimization
• Sales, marketing, or e-commerce operations
• Effective written and verbal communication skills
• Meticulous attention to detail
• Tech-savvy mindset
• Digital tools and e-commerce platforms (Shopify, Odoo, Klaviyo)
• Organizational skills
• Time-management
• Multitasking capabilities
• Interpersonal skills
• Strong command of English
• Team player
• Collaboration
• Enthusiastic
• Curious
• Proactive
• Energetic
• Eager attitude toward learning
• Dependable
• High ethical standards
• Personal integrity
• Adaptable
• Self-motivated
• Strong visual sense
• Passion for fashion
• Passion for e-commerce innovation

• Bachelor’s degree or Diploma in Marketing, E-Commerce, Information Technology, Business, or a related field.
• AI Proficiency (Major Requirement): Highly comfortable with and proactive in using generative AI tools (e.g., ChatGPT, Midjourney, Canva AI, Claude, or image enhancer tools) for prompt engineering, content generation, and image optimization.
• Fundamental understanding of sales, marketing, or e-commerce operations; prior internship or relevant academic project experience is an added advantage.
• Effective written and verbal communication skills with meticulous attention to detail.
• Tech-savvy mindset with the ability to quickly master digital tools and e-commerce platforms (Shopify, Odoo, Klaviyo).
• Solid organizational, time-management, and multitasking capabilities.
• Excellent communication and interpersonal skills with a strong command of English.
• Strong team player able to build trust and collaborate effectively across diverse teams.
• Enthusiastic, curious, proactive, and energetic with an eager attitude toward learning.
• Dependable with high ethical standards and personal integrity.
• Adaptable to rapid changes and comfortable working in a fast-paced retail environment.
• Self-motivated with the capacity to execute tasks under guidance and mentorship.
• Strong visual sense and a keen passion for fashion and e-commerce innovation