Background

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

The Field Sales Executive will be responsible for driving B2B sales in the bespoke office furniture industry by identifying and acquiring new clients, presenting tailored solutions, and closing high-value deals. The role requires proactive account opening, strong relationship management, and the ability to deliver exceptional customer experiences. Ideal candidates will demonstrate ambition, resilience, and a proven record of exceeding sales targets in corporate B2B environments.

Key Responsibilities

• Identify and pursue new B2B sales opportunities through cold calling, networking, client visits, and corporate pitches.
• Conduct engaging product presentations and demonstrations tailored to client needs.
• Negotiate contracts and close deals, ensuring profitability and long-term client value.
• Build and maintain strong client relationships, offering post-sale support and ensuring client satisfaction.
• Accurately prepare sales reports, forecasts, and order documentation.
• Keep abreast of market trends, competitor offerings, and emerging opportunities.
• Continuously participate in sales training and professional development to sharpen skills.

Qualifications & Requirements

• Diploma/Degree in Sales & Marketing or a related field.
• 3–5 years of B2B field sales experience
• KCSE mean grade of B (plain) and above.
• Demonstrated track record of meeting and exceeding sales targets.
• Experience in account opening, corporate sales, and product presentations.
• Hunger to succeed, ability to “open closed doors,” and ambition to grow within the role.

• Identify and pursue new B2B sales opportunities through cold calling, networking, client visits, and corporate pitches.
• Conduct engaging product presentations and demonstrations tailored to client needs.
• Negotiate contracts and close deals, ensuring profitability and long-term client value.
• Build and maintain strong client relationships, offering post-sale support and ensuring client satisfaction.
• Accurately prepare sales reports, forecasts, and order documentation.
• Keep abreast of market trends, competitor offerings, and emerging opportunities.
• Continuously participate in sales training and professional development to sharpen skills.

• B2B sales experience
• Account opening
• Corporate sales
• Product presentations
• Relationship management
• Negotiation
• Sales reporting
• Market trend analysis
• Sales training participation

• Diploma/Degree in Sales & Marketing or a related field.
• KCSE mean grade of B (plain) and above.
• Demonstrated track record of meeting and exceeding sales targets.
• Hunger to succeed, ability to “open closed doors,” and ambition to grow within the role.