Background

Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai has a unique ‘last-mile’ service delivery model that al...

Key Responsibilities

Strategic Leadership & Business Direction

• Lead the development, execution, and continuous review of the company’s strategy with a strong focus on revenue growth, margin improvement, and market expansion, including crop solutions.
• Translate strategic priorities into clear commercial plans, operating budgets, and measurable KPIs across all business units.
• Continuously analyze market trends, customer needs, competitive dynamics, and emerging risks to identify commercial opportunities and growth levers.
• Drive business expansion, portfolio diversification, and strategic partnerships that deliver measurable commercial returns.
• Ensure full alignment between departmental objectives and overall business and commercial strategy.

Operational Excellence & Organizational Performance

• Oversee day-to-day operations to ensure efficient, cost-effective, and high-quality delivery of products and services.
• Establish and enforce operational policies, SOPs, and performance frameworks that support scalability, profitability, and consistent execution.
• Track operational and commercial performance, ensuring timely corrective action where targets are not met.
• Promote cross-functional collaboration to enable faster decision-making and improved commercial outcomes.
• Embed a culture of performance discipline, accountability, innovation, and continuous improvement.

Financial Management & Business Sustainability

• Assume overall accountability for financial performance, including revenue growth, profitability, budgeting, forecasting, and cost control.
• Review and approve financial statements, management accounts, and investment proposals with a strong focus on return on investment (ROI).
• Ensure effective cash-flow management, optimal liquidity, and compliance with statutory and audit requirements.
• Strengthen financial controls and drive efficient utilization of resources to support business growth.
• Balance short-term commercial results with long-term sustainability and risk management.

People Leadership, Culture & Organizational Development

• Lead and motivate senior management to deliver agreed commercial and operational targets.
• Build a high-performance culture grounded in accountability, ownership of results, and customer focus.
• Oversee talent development, succession planning, and capability building aligned to current and future business needs.
• Ensure performance management systems reinforce commercial accountability and results delivery.
• Promote employee engagement and a productive, performance-oriented work environment.

Governance, Compliance & Risk Management

• Ensure full compliance with all legal, regulatory, and statutory requirements.
• Strengthen corporate governance, policies, and internal controls in line with best practice.
• Oversee enterprise risk management, including commercial, operational, and financial risks.
• Ensure timely resolution of audit findings and implementation of recommendations.
• Uphold the highest standards of ethics, transparency, and accountability.

Board Engagement & Reporting

• Serve as the primary link between the Board and management, providing clear visibility on commercial and financial performance.
• Prepare and present comprehensive reports covering strategy execution, revenue performance, profitability, risks, and forecasts.
• Implement Board-approved strategies and ensure delivery of agreed commercial objectives.
• Provide the Board with insights and recommendations on growth opportunities and strategic investments.

Stakeholder, Government & External Relations

• Represent the organization in strategic and commercial engagements with key stakeholders.
• Build strong relationships with customers, suppliers, regulators, partners, and industry bodies to support market growth.
• Strengthen brand visibility, market presence, and commercial credibility.
• Maintain effective engagement with government and regulatory institutions.

Business Development, Sales Leadership & Market Growth

• Provide overall leadership and strategic direction to sales and commercial teams to achieve revenue, margin, and market share targets.
• Drive growth of both animal health and crop solutions through effective go-to-market strategies, pricing, and channel management.
• Approve and oversee commercial strategies, sales plans, and marketing initiatives.
• Support key customer relationships, major negotiations, and strategic contracts.
• Champion customer-centric solutions that drive retention, loyalty, and long-term revenue growth.

Asset Management & Resource Optimization

• Ensure effective management and utilization of company assets to support commercial operations.
• Oversee procurement, inventory, and resource allocation to optimize working capital and reduce costs.
• Ensure capital investments are aligned with strategic and commercial priorities and deliver value.

Qualifications & Experience

• Bachelor’s degree in Animal Health Production, Veterinary Medicine, Livestock Production, Agribusiness, Crop Science, or a related field.
• Master’s degree (MBA or equivalent) is highly desirable.
• 10–15 years of progressive leadership experience, with at least 5 years in a senior executive role with direct commercial and P&L responsibility.
• Demonstrated success in driving revenue growth, profitability, and market expansion within animal health, crop solutions, agribusiness, or related sectors.
• Strong understanding of agricultural value chains, regulatory environments, and commercial distribution models.
• Proven ability to lead multidisciplinary teams and deliver results in complex, competitive markets.

• Lead the development, execution, and continuous review of the company’s strategy with a strong focus on revenue growth, margin improvement, and market expansion, including crop solutions.
• Translate strategic priorities into clear commercial plans, operating budgets, and measurable KPIs across all business units.
• Continuously analyze market trends, customer needs, competitive dynamics, and emerging risks to identify commercial opportunities and growth levers.
• Drive business expansion, portfolio diversification, and strategic partnerships that deliver measurable commercial returns.
• Ensure full alignment between departmental objectives and overall business and commercial strategy.
• Oversee day-to-day operations to ensure efficient, cost-effective, and high-quality delivery of products and services.
• Establish and enforce operational policies, SOPs, and performance frameworks that support scalability, profitability, and consistent execution.
• Track operational and commercial performance, ensuring timely corrective action where targets are not met.
• Promote cross-functional collaboration to enable faster decision-making and improved commercial outcomes.
• Embed a culture of performance discipline, accountability, innovation, and continuous improvement.
• Assume overall accountability for financial performance, including revenue growth, profitability, budgeting, forecasting, and cost control.
• Review and approve financial statements, management accounts, and investment proposals with a strong focus on return on investment (ROI).
• Ensure effective cash-flow management, optimal liquidity, and compliance with statutory and audit requirements.
• Strengthen financial controls and drive efficient utilization of resources to support business growth.
• Balance short-term commercial results with long-term sustainability and risk management.
• Lead and motivate senior management to deliver agreed commercial and operational targets.
• Build a high-performance culture grounded in accountability, ownership of results, and customer focus.
• Oversee talent development, succession planning, and capability building aligned to current and future business needs.
• Ensure performance management systems reinforce commercial accountability and results delivery.
• Promote employee engagement and a productive, performance-oriented work environment.
• Ensure full compliance with all legal, regulatory, and statutory requirements.
• Strengthen corporate governance, policies, and internal controls in line with best practice.
• Oversee enterprise risk management, including commercial, operational, and financial risks.
• Ensure timely resolution of audit findings and implementation of recommendations.
• Uphold the highest standards of ethics, transparency, and accountability.
• Serve as the primary link between the Board and management, providing clear visibility on commercial and financial performance.
• Prepare and present comprehensive reports covering strategy execution, revenue performance, profitability, risks, and forecasts.
• Implement Board-approved strategies and ensure delivery of agreed commercial objectives.
• Provide the Board with insights and recommendations on growth opportunities and strategic investments.
• Represent the organization in strategic and commercial engagements with key stakeholders.
• Build strong relationships with customers, suppliers, regulators, partners, and industry bodies to support market growth.
• Strengthen brand visibility, market presence, and commercial credibility.
• Maintain effective engagement with government and regulatory institutions.
• Provide overall leadership and strategic direction to sales and commercial teams to achieve revenue, margin, and market share targets.
• Drive growth of both animal health and crop solutions through effective go-to-market strategies, pricing, and channel management.
• Approve and oversee commercial strategies, sales plans, and marketing initiatives.
• Support key customer relationships, major negotiations, and strategic contracts.
• Champion customer-centric solutions that drive retention, loyalty, and long-term revenue growth.
• Ensure effective management and utilization of company assets to support commercial operations.
• Oversee procurement, inventory, and resource allocation to optimize working capital and reduce costs.
• Ensure capital investments are aligned with strategic and commercial priorities and deliver value.

• Bachelor’s degree in Animal Health Production, Veterinary Medicine, Livestock Production, Agribusiness, Crop Science, or a related field.
• Master’s degree (MBA or equivalent) is highly desirable.
• 10–15 years of progressive leadership experience, with at least 5 years in a senior executive role with direct commercial and P&L responsibility.
• Demonstrated success in driving revenue growth, profitability, and market expansion within animal health, crop solutions, agribusiness, or related sectors.
• Strong understanding of agricultural value chains, regulatory environments, and commercial distribution models.
• Proven ability to lead multidisciplinary teams and deliver results in complex, competitive markets.