Background

CDL was founded in early 2003 by its current Managing Director Lucy Mmari. Within her 14 year tenure in a well established logistics company, she honed her skill in human resources management and thereafter started CDL.

Job Summary

The Graphic Designer cum Social Media Handler is responsible for creating engaging visual and digital content, managing social media platforms and supporting marketing communications to strengthen brand visibility, promote company products, generate customer engagement and support business growth across Decorative, Industrial and Automotive coatings.

Role & Responsibilities

• Design creative content for social media, digital platforms, product promotions, campaigns and company communications.
• Create artworks for Facebook, Instagram, TikTok, LinkedIn, WhatsApp and other relevant digital platforms.
• Develop product posts, promotional creatives, banners, flyers, brochures, catalogues, presentations and other marketing materials.
• Create engaging content around products, product benefits, application tips, projects, customer testimonials and company activities.
• Plan and maintain a monthly social media content calendar in coordination with the Marketing team.
• Manage daily posting, community engagement and consistent brand voice across company social media platforms.
• Create and edit short videos, reels, stories and other multimedia content for digital campaigns.
• Visit dealers, project sites, painter/contractor activities, events and activations to capture suitable photos and videos for content.
• Support product launches, dealer campaigns, trade events, exhibitions, showroom activations and other promotional activities with digital storytelling.
• Coordinate with Sales, Product/Technical and other teams to obtain accurate product information, photographs, videos and campaign inputs.
• Maintain consistent brand identity, messaging and visual standards across digital and printed communication materials.
• Monitor comments, messages and customer interactions on social media and coordinate timely responses with the relevant team.
• Identify and engage relevant social media influencers to strengthen brand visibility, product awareness and customer engagement.
• Coordinate with external agencies, photographers, printers and other service providers when required.
• Support and monitor paid social media/digital campaigns in coordination with the Marketing team and external agencies, where applicable.
• Monitor social media trends, competitor activities and relevant digital best practices and recommend new content ideas.
• Track and report social media performance include reach, engagement, followers, enquiries and leads generated through digital activities.
• Maintain an organized library of approved brand assets, product images, videos, artworks and marketing content.
• Support Sales with presentations, sales materials, product communication and other creative requirements.
• Prepare weekly and monthly reports on content activities, campaigns, engagement, leads and other assigned marketing activities.
• Work closely with Sales & Marketing and other departments to achieve company objectives.

Requirements

Academic & Professional Qualifications

• Diploma or bachelor’s degree in graphic design, Digital Marketing, Mass Communication, Marketing or related field.
• Good communication and interpersonal skills.
• Good understanding of graphic design, branding, digital content creation and social media.

Work Experience

• 2–3 years of experience in graphic design, social media management or digital marketing.
• Experience in FMCG, paints, coatings, building materials or related industries will be an added advantage.
• Proven experience in creating social media content, graphics, short videos and promotional campaigns.

Additional Skills

• Proficiency in Adobe Creative Suite and/or Canva; knowledge of video editing tools such as CapCut or Premiere Pro will be an advantage.
• Good knowledge of Facebook, Instagram, TikTok, LinkedIn, WhatsApp and social media management tools.
• Creative thinking with strong visual storytelling and content-writing skills.
• Good understanding of social media analytics, hashtags, trends and audience engagement.
• Strong organizational skills and ability to manage multiple assignments and deadlines.
• Self-motivated, creative and able to work independently and as part of a team.
• Willingness to travel for dealer visits, project/site activities, events and content creation.

• Design creative content for social media, digital platforms, product promotions, campaigns and company communications.
• Create artworks for Facebook, Instagram, TikTok, LinkedIn, WhatsApp and other relevant digital platforms.
• Develop product posts, promotional creatives, banners, flyers, brochures, catalogues, presentations and other marketing materials.
• Create engaging content around products, product benefits, application tips, projects, customer testimonials and company activities.
• Plan and maintain a monthly social media content calendar in coordination with the Marketing team.
• Manage daily posting, community engagement and consistent brand voice across company social media platforms.
• Create and edit short videos, reels, stories and other multimedia content for digital campaigns.
• Visit dealers, project sites, painter/contractor activities, events and activations to capture suitable photos and videos for content.
• Support product launches, dealer campaigns, trade events, exhibitions, showroom activations and other promotional activities with digital storytelling.
• Coordinate with Sales, Product/Technical and other teams to obtain accurate product information, photographs, videos and campaign inputs.
• Maintain consistent brand identity, messaging and visual standards across digital and printed communication materials.
• Monitor comments, messages and customer interactions on social media and coordinate timely responses with the relevant team.
• Identify and engage relevant social media influencers to strengthen brand visibility, product awareness and customer engagement.
• Coordinate with external agencies, photographers, printers and other service providers when required.
• Support and monitor paid social media/digital campaigns in coordination with the Marketing team and external agencies, where applicable.
• Monitor social media trends, competitor activities and relevant digital best practices and recommend new content ideas.
• Track and report social media performance include reach, engagement, followers, enquiries and leads generated through digital activities.
• Maintain an organized library of approved brand assets, product images, videos, artworks and marketing content.
• Support Sales with presentations, sales materials, product communication and other creative requirements.
• Prepare weekly and monthly reports on content activities, campaigns, engagement, leads and other assigned marketing activities.
• Work closely with Sales & Marketing and other departments to achieve company objectives.

• Proficiency in Adobe Creative Suite and/or Canva; knowledge of video editing tools such as CapCut or Premiere Pro will be an advantage.
• Good knowledge of Facebook, Instagram, TikTok, LinkedIn, WhatsApp and social media management tools.
• Creative thinking with strong visual storytelling and content-writing skills.
• Good understanding of social media analytics, hashtags, trends and audience engagement.
• Strong organizational skills and ability to manage multiple assignments and deadlines.
• Self-motivated, creative and able to work independently and as part of a team.
• Willingness to travel for dealer visits, project/site activities, events and content creation.

• Diploma or bachelor’s degree in graphic design, Digital Marketing, Mass Communication, Marketing or related field.
• Good communication and interpersonal skills.
• Good understanding of graphic design, branding, digital content creation and social media.