The Jitu is a software and technology provider based in Nyeri, Kenya. We chose Nyeri because we believe the talent in this area of the world can compete globally. If you would like to work for a company that believes in Nyeri and plans to be a GIANT globally then please apply for an opening with us. One of the foundations of The Jitu is we hire based on talent and we promote based on the individual's ability to deliver quality solutions. We do not care which tribe you are from or if you are male or female.

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Hubspot Digital Marketing Specialist

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

2 years

Location

Nairobi

Job Field

Media / Advertising / Branding

We are seeking a Digital Marketing Specialist who will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns, with a particular emphasis on leveraging the HubSpot platform. This role requires a blend of strategic thinking, hands-on execution in content creation (both written and visual), and analytical prowess to optimize campaign performance. The ideal candidate will be a self-starter who thrives in a fast-paced environment and is passionate about creating engaging digital content that resonates with our target audience.

Key Responsibilities:

• Design, execute, and optimize inbound marketing campaigns across various digital channels using the HubSpot platform, including email marketing, landing pages, forms, and workflows.
• Develop and implement lead generation and nurturing strategies to drive website traffic, increase conversions, and cultivate customer relationships.
• Manage and maintain the HubSpot CRM, ensuring data accuracy, list segmentation, and effective utilization of marketing automation features.
• Monitor, analyze, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.
• Stay up-to-date with HubSpot features, best practices, and certifications to maximize platform utility.
• Design visually appealing graphics for various marketing initiatives, such as social media posts, display ads, email headers, and website banners, ensuring brand consistency.
• Utilize graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, or Canva) to produce professional-grade visual assets.
• Collaborate with the marketing team to develop content strategies and ensure alignment with overall marketing goals and brand guidelines.
• Basic video editing or motion graphics skills are a plus for creating multimedia content.

Preferred Qualifications

• 2 years of proven experience in a digital marketing role, with significant hands-on experience with HubSpot.
• Proven experience in design and video editing for content creation.
• HubSpot Expertise: Demonstrated proficiency in HubSpot Marketing Hub (CMS, Email, Automation, Analytics, CRM).
• Content Creation: Excellent written and verbal communication skills, with a portfolio showcasing strong content writing abilities.
• Graphic Design: Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva, with a portfolio demonstrating design capabilities.
• Analytical Skills: Ability to analyze data, interpret trends, and make data-driven decisions.
• Project Management: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Certifications: HubSpot certifications (e.g., Inbound Marketing, Content Marketing, Marketing Software) are highly desirable

• Design, execute, and optimize inbound marketing campaigns across various digital channels using the HubSpot platform, including email marketing, landing pages, forms, and workflows.
• Develop and implement lead generation and nurturing strategies to drive website traffic, increase conversions, and cultivate customer relationships.
• Manage and maintain the HubSpot CRM, ensuring data accuracy, list segmentation, and effective utilization of marketing automation features.
• Monitor, analyze, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.
• Stay up-to-date with HubSpot features, best practices, and certifications to maximize platform utility.
• Design visually appealing graphics for various marketing initiatives, such as social media posts, display ads, email headers, and website banners, ensuring brand consistency.
• Utilize graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, or Canva) to produce professional-grade visual assets.
• Collaborate with the marketing team to develop content strategies and ensure alignment with overall marketing goals and brand guidelines.
• Basic video editing or motion graphics skills are a plus for creating multimedia content.

• HubSpot Expertise: Demonstrated proficiency in HubSpot Marketing Hub (CMS, Email, Automation, Analytics, CRM).
• Content Creation: Excellent written and verbal communication skills, with a portfolio showcasing strong content writing abilities.
• Graphic Design: Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva, with a portfolio demonstrating design capabilities.
• Analytical Skills: Ability to analyze data, interpret trends, and make data-driven decisions.
• Project Management: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Basic video editing or motion graphics skills

• BA/BSc/HND
• HubSpot certifications (e.g., Inbound Marketing, Content Marketing, Marketing Software) are highly desirable