CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

KEY RESPONSIBILITIES

Sales & Revenue Growth

• Conduct high-quality outbound calls to warm and cold leads, existing clients, and dormant accounts.
• Manage inbound inquiries, qualify leads, issue quotations, and convert opportunities into confirmed orders.
• Follow up consistently on quotations and pending decisions to maximize closure rates.
• Upsell and cross-sell products based on customer needs.

Customer Relationship Management

• Build and maintain long-term customer relationships through structured engagement.
• Handle objections, concerns, and complaints professionally and solution-oriented.
• Act as a trusted point of contact throughout the sales cycle.

CRM & Reporting

• Update all interactions, quotations, and activities accurately in the CRM.
• Maintain high CRM data integrity.
• Prepare daily, weekly, and monthly sales and activity reports.

Collaboration

• Work closely with sales, production, logistics, and marketing teams.
• Provide customer and market feedback to management.

KEY PERFORMANCE INDICATORS

• Lead-to-conversion rate
• Quotation follow-up success rate
• Monthly sales revenue vs target
• CRM compliance and data accuracy
• Customer retention rate

QUALIFICATIONS & EXPERIENCE

• Diploma or Degree in Sales, Marketing, Business Administration, or related field.
• Minimum 4–6 years proven telesales or inside sales experience.
• Prior experience in telesales or inside sales, preferably within the construction or building materials industry, is required.
• Strong CRM experience (Zoho CRM advantage).
• Excellent communication and persuasion skills.
• Highly disciplined, target-driven, and self-motivated.

• Conduct high-quality outbound calls to warm and cold leads, existing clients, and dormant accounts.
• Manage inbound inquiries, qualify leads, issue quotations, and convert opportunities into confirmed orders.
• Follow up consistently on quotations and pending decisions to maximize closure rates.
• Upsell and cross-sell products based on customer needs.
• Build and maintain long-term customer relationships through structured engagement.
• Handle objections, concerns, and complaints professionally and solution-oriented.
• Act as a trusted point of contact throughout the sales cycle.
• Update all interactions, quotations, and activities accurately in the CRM.
• Maintain high CRM data integrity.
• Prepare daily, weekly, and monthly sales and activity reports.
• Work closely with sales, production, logistics, and marketing teams.
• Provide customer and market feedback to management.

• Excellent communication and persuasion skills
• Highly disciplined, target-driven, and self-motivated
• Strong CRM experience (Zoho CRM advantage)

• Diploma or Degree in Sales, Marketing, Business Administration, or related field.
• Minimum 4–6 years proven telesales or inside sales experience.
• Prior experience in telesales or inside sales, preferably within the construction or building materials industry, is required.