Responsibilities

• Develop, implement, and oversee influencer partnership development strategy
• Manage influencer marketing campaigns
• Negotiate and finalize rates with influencers in accordance with company’s contract guidelines and policies 
• Track and monitor influencer marketing campaigns and generate reports
• Establishing, maintaining, and strengthening relations with influencers 
• Serve as a liaison between Twiva and influencers 
• Research and identify new business opportunities through Twiva Influencers – including new markets, growth areas, trends, customers, partnerships, and services – or new ways of engaging influencers 
• Champion influencers’ interest and advise the executive team on influencer engagement strategic initiatives 

Key Qualifications

• Bachelor’s degree in Operations, Business, Marketing, Media, Communications, Journalism, or related field. 
• A minimum of 2 years of experience in influencer marketing, including experience managing influencer relationships and campaigns 
• Excellent communication, interpersonal, problem-solving, presentation, and organizational skills 
• Ability to negotiate with and develop rapport with influencers, clients, and partners. 
• Proficiency with social media platforms and analytics tools (e.g. Instagram, Twitter, Hootsuite, Google Analytics)
• Highly motivated with a proven track record in relationship building and negotiation 
• Outstanding poise in a fast-paced business environment; capacity to wear many hats and work in a Startup environment that requires flexibility and speed. 
• Ability to manage multiple projects simultaneously and prioritize tasks effectively
• Strong attention to deadlines and budget guidelines
• High degree of integrity and professionalism
• Professional certification such as PMP will be an added advantage
• Proficiency with project management tools is a plus

Responsibilities

• Identify and target potential clients and business partners through market research and industry networking
• Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company to achieve revenue targets
• Support deal structure and pricing with business-value analysis, and negotiate prices for proactive bids and proposals
• Build and maintain strong relationships with clients and partners through regular communication and follow-up to achieve long-term partnerships
• Identify upsell, cross-sell, and renewal opportunities
• Negotiate and close deals with clients and partners
• Collaborate with cross-functional teams to develop customized proposals and presentations
• Stay up-to-date on industry trends and best practices in influencer marketing

Key Qualifications

• Bachelor’s degree in Business, Marketing, or any other related field.
• 5+ years of experience in business development, sales, or a related field
• Professional certification such as PMP will be an added advantage
• Strong understanding of the influencer marketing industry and its evolving landscape
• Proven track record of generating new B2B sales and driving revenue growth
• Excellent communication and presentation skills
• Ability to think strategically and identify opportunities for growth
• Strong negotiation and closing skills
• Self-starter with a high level of initiative and the ability to work independently
• High degree of integrity and professionalism
• Strong attention to deadlines and budget guidelines
• High degree of integrity and professionalism
• Proficiency with project management tools is a plus