Background information about the job or company (e.g., role context, company overview)

UNICEF is the world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foun...

Responsibilities or duties

RESPONSIBILITY OF CONSULTANT(S):

• The consultant(s) will use their own equipment; laptops, software, and other accessories that may be required for this task.
• The consultant(s) will not give the content/material or any part thereof to any third party without the written permission of UNICEF. All components will be the property of UNICEF, and the consultant will not share the same with anyone else.
• The consultant(s) will not put their own name or logo/emblem on the content / final product.
• The only organization's branding will be UNICEF, if required.
• The consultant(s) will follow UNICEF’s Data Protection & Privacy Framework and follow information security standards when managing UNICEF’s supported digital platforms.
• Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors.
• Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Qualifications or requirements (e.g., education, skills)

QUALIFICATIONS / SPECIALIZED KNOWLEDGE / EXPERIENCE/ LANGUAGE SKILLS

REQUIRED

• Advanced university degree in marketing, digital marketing, communication, social sciences, or a related field.
• Demonstrated experience in Digital Community Engagement, including the design of digital engagement strategies, development of content and messaging frameworks, audience analysis, and management of digital platforms or communities.
• Experience working with global audiences and deploying campaigns internationally, particularly low- and middle-income countries (LMIC).
• Knowledge of Social and Behaviour Change principles and their application to digital communication, community engagement, and behavioural outcomes.
• Experience in translating behavioural research data and Social and Community Listening (SCL) insights into strategic digital campaigns.
• Proven experience in planning and executing digital campaigns, including organic and paid media, influencer engagement, content optimisation, and community led activation.

• The consultant(s) will use their own equipment; laptops, software, and other accessories that may be required for this task.
• The consultant(s) will not give the content/material or any part thereof to any third party without the written permission of UNICEF. All components will be the property of UNICEF, and the consultant will not share the same with anyone else.
• The consultant(s) will not put their own name or logo/emblem on the content / final product.
• The only organization's branding will be UNICEF, if required.
• The consultant(s) will follow UNICEF’s Data Protection & Privacy Framework and follow information security standards when managing UNICEF’s supported digital platforms.
• Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors.
• Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

• Digital Community Engagement
• Design of digital engagement strategies
• Development of content and messaging frameworks
• Audience analysis
• Management of digital platforms or communities
• Working with global audiences
• Deploying campaigns internationally
• Knowledge of Social and Behaviour Change principles
• Translating behavioural research data and Social and Community Listening (SCL) insights into strategic digital campaigns
• Planning and executing digital campaigns
• Organic and paid media
• Influencer engagement
• Content optimisation
• Community led activation

• Advanced university degree in marketing, digital marketing, communication, social sciences, or a related field.
• Demonstrated experience in Digital Community Engagement, including the design of digital engagement strategies, development of content and messaging frameworks, audience analysis, and management of digital platforms or communities.
• Experience working with global audiences and deploying campaigns internationally, particularly low- and middle-income countries (LMIC).
• Knowledge of Social and Behaviour Change principles and their application to digital communication, community engagement, and behavioural outcomes.
• Experience in translating behavioural research data and Social and Community Listening (SCL) insights into strategic digital campaigns.
• Proven experience in planning and executing digital campaigns, including organic and paid media, influencer engagement, content optimisation, and community led activation.