We are a leading real estate company in Nairobi with over a decade of experience and a proven track record in luxury residential, commercial, and mixed-use property development. We pride ourselves on world-class quality, innovation, and authenticity. Our mission is to make luxury living both accessible and sustainable — powered by strong marketing leadership, strategic communication, and exceptional customer engagement.

• Lead the development and execution of Wafi’s marketing strategy in line with the company’s goals and growth plans.
• Advise senior management on marketing direction, brand positioning, and competitive opportunities.
• Plan and execute marketing campaigns that enhance brand awareness and drive property sales.
• Conduct market research, analyze customer trends, and monitor competitor activities.
• Prepare regular marketing reports and performance reviews with actionable insights
• Manage the marketing budget efficiently to ensure maximum return on investment.
• Conduct regular site visits to ensure properties are well-branded, visually appealing, and market ready.
• Coordinate and oversee on-site marketing activities, open houses, exhibitions, and promotional events.
• Represent Wafi at trade shows, real estate expos, and networking events to enhance the brand’s visibility.
• Build partnerships with key stakeholders, agents, and clients to strengthen brand positioning.
• Ensure consistency and professionalism in all brand communications and marketing materials.
• Oversee Wafi’s digital marketing activities, including online advertising, SEO, and lead generation.
• Manage and grow the company’s social media platforms (Instagram, Facebook, LinkedIn, TikTok) in alignment with marketing goals.
• Monitor analytics and prepare monthly performance reports with insights and recommendations.
• Oversee paid digital campaigns (Google Ads, Meta Ads, and LinkedIn Ads) to increase reach and engagement.
• Maintain a strong online reputation through prompt and professional communication.
• Coordinate with outsourced professional graphic designers to produce high-quality marketing materials such as brochures, flyers newsletters, banners, and advertisements.
• Ensure all creative outputs from external partners align with Wafi’s luxury brand identity and quality standards.
• Collaborate with photographers, videographers, and designers to create consistent and visually appealing marketing visuals.
• Provide creative direction and brand guidance to ensure all internal and external materials maintain a cohesive and premium look.
• Support internal teams by overseeing the design of on-brand materials for presentations, proposals, and client pitches.

• Adaptability

• Diploma or Degree in Marketing, Communications, Business, or a related field
• Graphic Design knowledge is an added advantage.
• Minimum 5 years of experience in marketing, with at least 1-2 years in a leadership or supervisory capacity.
• Demonstrated success in developing and implementing marketing strategies that deliver results.
• Proficiency in digital marketing tools (Meta Business Suite, Google Ads, LinkedIn Ads, etc.).
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and/or Canva.
• Strong communication, presentation, and leadership skills.
• Excellent analytical and problem-solving abilities.
• Photography or videography skills are an added advantage.
• Familiarity with Kenya’s real estate market is highly desirable.
• Proactive, creative, and able to work both independently and collaboratively.