Background information about the job or company (e.g., role context, company overview)

Oasis healthcare group is a company that runs a chain of facilities which aim to provide a 3 tier referral system to enable clients benefit from quality healthcare and also be seen by all appropriate healthcare cadre when need arises. It consists of skilled and dedicated health specialists, professionals, support staff, volunteers and physicians who promote ...

Responsibilities or duties

Own the design and execution of Group campaigns, brand standards, digital marketing strategy, and key relationship programs that drive patient volume and brand equity across the network.

Qualifications or requirements (e.g., education, skills)

Bachelors degree in Marketing, Communications, or Business

Experience needed

Over 4 years of marketing management experience, including brand and digital campaign leadership

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Strong strategic marketing and market development skills, with the ability to develop and execute initiatives that strengthen service uptake and market positioning.

Experience in managing multi-site marketing teams is an advantage

Demonstrated brand management and campaign planning skills, with the ability to translate marketing strategies into effective, targeted campaigns.

Ability to coordinate and lead teams, work collaboratively across functions, and effectively deliver marketing initiatives.

Strong communication, presentation, networking, and negotiation skills, supported by creativity, innovation, and a customer-focused approach.

• Develop and manage the Group campaign calendar, brand guidelines and creative standards across all facilities
• Apply Group brand guidelines and creative standards consistently across all facility marketing materials and activities
• Provide technical direction and performance oversight to the facility marketing officers.
• Direct the Digital Media Marketing Officer and team on content, creative and digital channel strategy
• Oversee the Insurance Relations Officer's engagement plan with SHA and private insurers to support enrolment and payer visibility
• Lead the onboarding of new insurance/scheme clients at the facility level
• Direct the Physician/Doctor's Relations Officer's referral and physician engagement program
• Identify and follow up on local business leads, including corporate clients and small groups
• Relay market intelligence to the OHGL Senior Manager, Marketing & Communications
• Attend and contribute to weekly and monthly Group-wide marketing performance review meetings.
• Prepare and submit regular facility marketing activity and performance reports, including campaign reach, leads, and conversion outcomes
• Track facility-level contribution to insurance/payer partnership growth and physician referral volume
• Track campaign performance and report ROI, reach, and conversion metrics monthly

• Strategic marketing
• Market development
• Brand management
• Campaign planning
• Team coordination and leadership
• Collaboration
• Communication
• Presentation
• Networking
• Negotiation
• Creativity
• Innovation
• Customer-focused approach

• Bachelors degree in Marketing, Communications, or Business