Marketing Lead
2025-06-09T07:55:02+00:00
Zeraki Analytics
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_8140/logo/zz.png
https://analytics.zeraki.co.ke/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Information Technology
Advertising & Marketing
2025-06-25T17:00:00+00:00
Kenya
8
Marketing Lead at Zeraki
Zeraki is all about using technology to solve some of the toughest challenges encountered in providing quality education in Africa. Our cutting edge solutions, provide insights that enable informed decision making, provide access to quality instruction and take the stress out of everyday administrative tasks.
Role Overview:
- We’re looking for a proactive, data-driven Marketing Lead eager to drive Zeraki’s growth through effective performance and brand marketing strategies. Ideal candidates are digitally savvy, creative problem-solvers, passionate about education, and excited to scale a rapidly growing African brand.
Responsibilities:
- Strategy Execution:
- Implement and refine Zeraki’s integrated marketing strategy across both B2B (schools) and B2C (parents/students) segments.
- Execute full-funnel campaigns from awareness and acquisition to conversion and retention, maximizing customer lifetime value (LTV).
- Performance Marketing:
- Manage data-driven outreach campaigns, leveraging digital channels (Google Ads, Facebook, Instagram, LinkedIn, SMS).
- Oversee event marketing and on-ground activations at educational expos, workshops, and conferences (KESSHA, KEPSHA, EdTech summits).
- Continuously optimize funnel conversions via retargeting, personalized messaging, and behavior-driven triggers.
- Brand Marketing:
- Build Zeraki’s brand identity through consistent storytelling and emotional engagement across digital and offline channels.
- Foster community pride and advocacy through social proof, student success stories, and interactive digital campaigns.
- Analytics and Optimization:
- Monitor real-time dashboards, track key marketing metrics, and ensure continuous campaign optimization.
- Perform A/B testing to enhance campaign effectiveness, using insights to refine strategies proactively.
- Cross-Functional Collaboration:
- Coordinate closely with Sales, Product, and Tech teams to align marketing efforts with business objectives.
- Engage with creative agencies or freelancers to produce cohesive marketing assets and materials
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years experience in digital or performance marketing (experience in startups or EdTech preferred).
- Familiarity with digital marketing tools (Google Analytics, Ads Manager, CRM systems).
- Strong analytical and data-driven decision-making skills.
- Excellent communication skills, creative thinking, and the ability to handle multiple projects.
- Ability to learn quickly, thrive in a dynamic startup environment, and proactively seek opportunities for growth
Strategy Execution: Implement and refine Zeraki’s integrated marketing strategy across both B2B (schools) and B2C (parents/students) segments. Execute full-funnel campaigns from awareness and acquisition to conversion and retention, maximizing customer lifetime value (LTV). Performance Marketing: Manage data-driven outreach campaigns, leveraging digital channels (Google Ads, Facebook, Instagram, LinkedIn, SMS). Oversee event marketing and on-ground activations at educational expos, workshops, and conferences (KESSHA, KEPSHA, EdTech summits). Continuously optimize funnel conversions via retargeting, personalized messaging, and behavior-driven triggers. Brand Marketing: Build Zeraki’s brand identity through consistent storytelling and emotional engagement across digital and offline channels. Foster community pride and advocacy through social proof, student success stories, and interactive digital campaigns. Analytics and Optimization: Monitor real-time dashboards, track key marketing metrics, and ensure continuous campaign optimization. Perform A/B testing to enhance campaign effectiveness, using insights to refine strategies proactively. Cross-Functional Collaboration: Coordinate closely with Sales, Product, and Tech teams to align marketing efforts with business objectives. Engage with creative agencies or freelancers to produce cohesive marketing assets and materials
Bachelor’s degree in Marketing, Communications, Business, or a related field. 2-4 years experience in digital or performance marketing (experience in startups or EdTech preferred). Familiarity with digital marketing tools (Google Analytics, Ads Manager, CRM systems). Strong analytical and data-driven decision-making skills. Excellent communication skills, creative thinking, and the ability to handle multiple projects. Ability to learn quickly, thrive in a dynamic startup environment, and proactively seek opportunities for growth
JOB-6846935666796
Vacancy title:
Marketing Lead
[Type: FULL_TIME, Industry: Information Technology, Category: Advertising & Marketing]
Jobs at:
Zeraki Analytics
Deadline of this Job:
Wednesday, June 25 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Monday, June 9 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Marketing Lead at Zeraki
Zeraki is all about using technology to solve some of the toughest challenges encountered in providing quality education in Africa. Our cutting edge solutions, provide insights that enable informed decision making, provide access to quality instruction and take the stress out of everyday administrative tasks.
Role Overview:
- We’re looking for a proactive, data-driven Marketing Lead eager to drive Zeraki’s growth through effective performance and brand marketing strategies. Ideal candidates are digitally savvy, creative problem-solvers, passionate about education, and excited to scale a rapidly growing African brand.
Responsibilities:
- Strategy Execution:
- Implement and refine Zeraki’s integrated marketing strategy across both B2B (schools) and B2C (parents/students) segments.
- Execute full-funnel campaigns from awareness and acquisition to conversion and retention, maximizing customer lifetime value (LTV).
- Performance Marketing:
- Manage data-driven outreach campaigns, leveraging digital channels (Google Ads, Facebook, Instagram, LinkedIn, SMS).
- Oversee event marketing and on-ground activations at educational expos, workshops, and conferences (KESSHA, KEPSHA, EdTech summits).
- Continuously optimize funnel conversions via retargeting, personalized messaging, and behavior-driven triggers.
- Brand Marketing:
- Build Zeraki’s brand identity through consistent storytelling and emotional engagement across digital and offline channels.
- Foster community pride and advocacy through social proof, student success stories, and interactive digital campaigns.
- Analytics and Optimization:
- Monitor real-time dashboards, track key marketing metrics, and ensure continuous campaign optimization.
- Perform A/B testing to enhance campaign effectiveness, using insights to refine strategies proactively.
- Cross-Functional Collaboration:
- Coordinate closely with Sales, Product, and Tech teams to align marketing efforts with business objectives.
- Engage with creative agencies or freelancers to produce cohesive marketing assets and materials
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years experience in digital or performance marketing (experience in startups or EdTech preferred).
- Familiarity with digital marketing tools (Google Analytics, Ads Manager, CRM systems).
- Strong analytical and data-driven decision-making skills.
- Excellent communication skills, creative thinking, and the ability to handle multiple projects.
- Ability to learn quickly, thrive in a dynamic startup environment, and proactively seek opportunities for growth
Work Hours: 8
Experience in Months: 24
Level of Education: bachelor degree
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