Oasis healthcare group is a company that runs a chain of facilities which aim to provide a 3 tier referral system to enable clients benefit from quality healthcare and also be seen by all appropriate healthcare cadre when need arises. It consists of skilled and dedicated health specialists, professionals, support staff, volunteers and physicians who promote ...

Marketing & Liaison Officer- Nairobi

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

3 years

Location

Busia , Eldoret , Kitui , Nairobi

Job Field

Media / Advertising / Branding

Overall Responsibility

The Officer will play a pivotal role in promoting our hospital's services, enhancing our brand image, and engaging with the community. The ideal candidate should possess a strong marketing background, excellent communication skills, and a passion for healthcare.

Key Responsibilities:

• Develop comprehensive marketing plans and strategies to promote the hospital's services.
• Identify target audiences and market segments for various healthcare services.
• Execute awareness campaigns across multiple channels, including digital, print, social media, and events.
• Create compelling and informative content for marketing collateral, including brochures, social media, and newsletters.
• Manage and update the hospital's social media accounts, including content creation, scheduling, and engagement with followers.
• Monitor social media trends and recommend strategies to increase engagement and followers.
• Establish and maintain relationships with community organizations, healthcare professionals, and local businesses to promote the hospital's services.
• Organize and participate in community events and health fairs.
• Implement and optimize online advertising campaigns to increase the hospital's online presence.
• Conduct market research to identify industry trends, competitor strategies, and opportunities for growth.
• Analyze and report on the effectiveness of marketing initiatives, providing recommendations for improvement.
• Gather and analyze patient feedback to make data-driven marketing decisions and improve patient satisfaction.

Job Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in marketing, preferably in the healthcare sector.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and the ability to generate innovative marketing ideas.
• Excellent interpersonal skills and the ability to build relationships with diverse stakeholders.

• Develop comprehensive marketing plans and strategies to promote the hospital's services.
• Identify target audiences and market segments for various healthcare services.
• Execute awareness campaigns across multiple channels, including digital, print, social media, and events.
• Create compelling and informative content for marketing collateral, including brochures, social media, and newsletters.
• Manage and update the hospital's social media accounts, including content creation, scheduling, and engagement with followers.
• Monitor social media trends and recommend strategies to increase engagement and followers.
• Establish and maintain relationships with community organizations, healthcare professionals, and local businesses to promote the hospital's services.
• Organize and participate in community events and health fairs.
• Implement and optimize online advertising campaigns to increase the hospital's online presence.
• Conduct market research to identify industry trends, competitor strategies, and opportunities for growth.
• Analyze and report on the effectiveness of marketing initiatives, providing recommendations for improvement.
• Gather and analyze patient feedback to make data-driven marketing decisions and improve patient satisfaction.

• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and the ability to generate innovative marketing ideas.
• Excellent interpersonal skills and the ability to build relationships with diverse stakeholders.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in marketing, preferably in the healthcare sector.