Vacancy title:
Marketing Manager

[Type: FULL_TIME, Industry: Finance, Category: Media, Communications & Writing]

Jobs at:
Binance

Deadline of this Job:
Friday, July 11 2025

Duty Station:
Kenya | Mombasa | Kenya

Summary
Date Posted: Monday, June 30 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance;
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
• Own retention marketing strategies, and own the lifecycle campaigns;
• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics;
• Help shape the Binance brand in key African Markets;
• Report on the effectiveness of campaigns and provide data-driven recommendations.

Requirements:

• Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3;
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
• Must have a strong interest and knowledge in crypto/blockchain/technology;
• Fluency in English is a must;
• Must be able to work independently;
• A university degree relating to Marketing is a plus;
• Strong coordination skills and strategic mindset for marketing;
• Familiarity with online and offline marketing avenues such as social media, community management, and event management;
• Proven experience in growing and managing user base.

Work Hours: 8

Experience in Months: 72

Level of Education: bachelor degree

Job application procedure

Interested and qualified? Go to Binance on jobs.lever.co to apply

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