Marketing Manager

Job TypeFull TimeQualificationBA/BSc/HND , MBA/MSc/MAExperience3 - 6 yearsLocationNairobiJob FieldMedia / Advertising / Branding , Sales / Marketing / Retail / Business Development

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and implement the overall marketing strategy aligned with Lean Energy Kenya’s business objectives.
• Build and strengthen the company brand across B2B, industrial, and institutional markets.
• Ensure consistent brand messaging across all marketing channels and materials.
• Conduct market research to identify industry trends, customer needs, and competitive positioning.

Lead Generation & Business Support

• Design and execute lead generation campaigns to support sales and business development teams.
• Work closely with sales and technical teams to develop sector-specific marketing campaigns.
• Support tender marketing, proposals, and capability statements where required.
• Track marketing-qualified leads (MQLs) and support conversion to sales opportunities.

Digital & Content Marketing

• Manage digital marketing activities including website content, SEO, email marketing, and social media.
• Develop technical and commercial content such as case studies, brochures, presentations, and thought leadership articles.
• Oversee external agencies for digital marketing, design, and media buying where applicable.
• Monitor and report on digital performance metrics and ROI.

Corporate Communications & PR

• Manage corporate communications, announcements, and public relations initiatives.
• Coordinate participation in industry events, exhibitions, conferences, and stakeholder forums.
• Support internal communications and employer branding initiatives.
• Maintain relationships with the media, industry bodies, and strategic partners.

Marketing Operations, Budget & Reporting

• Develop and manage the marketing budget and ensure cost-effective execution.
• Track marketing KPIs and prepare regular performance reports.
• Ensure compliance with company policies and brand guidelines.
• Continuously improve marketing processes and tools to enhance efficiency and impact.

Requirements

Qualifications & Experience

Academic Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A postgraduate qualification or professional marketing certification is an added advantage.

Experience

• Minimum of 3–6years marketing experience, preferably in energy, engineering, industrial, utilities, or B2B sectors.
• Proven experience developing and executing marketing strategies that support revenue growth.
• Experience working closely with sales and technical teams.
• Exposure to tender-driven or project-based environments is an added advantage.

Key Skills & Competencies

• Strong strategic and analytical thinking
• Excellent communication and stakeholder management skills
• Digital marketing and content development expertise
• Ability to translate technical solutions into compelling value propositions
• Strong project management and execution skills
• Commercial awareness and results-driven mindset

Preferred Industry Background

• Energy, renewable energy, boilers, utilities, engineering services, or industrial solutions Added advantage
• Experience in the Kenyan or East African market is highly desirable.

• Develop and implement the overall marketing strategy aligned with Lean Energy Kenya’s business objectives.
• Build and strengthen the company brand across B2B, industrial, and institutional markets.
• Ensure consistent brand messaging across all marketing channels and materials.
• Conduct market research to identify industry trends, customer needs, and competitive positioning.
• Design and execute lead generation campaigns to support sales and business development teams.
• Work closely with sales and technical teams to develop sector-specific marketing campaigns.
• Support tender marketing, proposals, and capability statements where required.
• Track marketing-qualified leads (MQLs) and support conversion to sales opportunities.
• Manage digital marketing activities including website content, SEO, email marketing, and social media.
• Develop technical and commercial content such as case studies, brochures, presentations, and thought leadership articles.
• Oversee external agencies for digital marketing, design, and media buying where applicable.
• Monitor and report on digital performance metrics and ROI.
• Manage corporate communications, announcements, and public relations initiatives.
• Coordinate participation in industry events, exhibitions, conferences, and stakeholder forums.
• Support internal communications and employer branding initiatives.
• Maintain relationships with the media, industry bodies, and strategic partners.
• Develop and manage the marketing budget and ensure cost-effective execution.
• Track marketing KPIs and prepare regular performance reports.
• Ensure compliance with company policies and brand guidelines.
• Continuously improve marketing processes and tools to enhance efficiency and impact.

• Strong strategic and analytical thinking
• Excellent communication and stakeholder management skills
• Digital marketing and content development expertise
• Ability to translate technical solutions into compelling value propositions
• Strong project management and execution skills
• Commercial awareness and results-driven mindset

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A postgraduate qualification or professional marketing certification is an added advantage.
• Minimum of 3–6years marketing experience, preferably in energy, engineering, industrial, utilities, or B2B sectors.
• Proven experience developing and executing marketing strategies that support revenue growth.
• Experience working closely with sales and technical teams.
• Exposure to tender-driven or project-based environments is an added advantage.
• Experience in the Kenyan or East African market is highly desirable.