Background information about the job or company (e.g., role context, company overview)

Q-Sourcing Servtec Group is a global management consulting firm that helps people make significant improvements to their business performance and realize their most important career goals.

Responsibilities or duties

Marketing & Brand Execution Leadership

• Translate brand and business strategies into clear, actionable marketing plans and ensure flawless execution across all consumer, trade, and digital touchpoints.
• Lead end-to-end delivery of integrated marketing campaigns, brand activations, and promotional programs across assigned categories.
• Ensure strong and consistent brand positioning, messaging, and visual identity across all channels and markets.
• Provide oversight and direction to the marketing team to ensure alignment and execution excellence at brand level.
• Co-lead the innovation and renovation strategy and funnel through market insights

Consumer & Market Activation

• Lead the design and execution of consumer engagement strategies to drive brand awareness, penetration, and loyalty.
• Oversee below-the-line (BTL), experiential marketing, and field activation programs to ensure strong market impact.
• Use consumer insights and market feedback to continuously refine activation strategies and improve effectiveness.

Digital & Media Execution

• Drive execution of digital marketing strategies across social media, digital platforms, influencer ecosystems, and e commerce channels.
• Ensure effective media planning, buying efficiency, and strong ROI on all digital and ATL campaigns.
• Manage external agencies to deliver high-impact, measurable, and data-driven digital campaigns aligned to brand objectives.

Trade Marketing & Sales Alignment

• Ensure tight alignment between marketing and sales teams to deliver strong in-market execution and commercial outcomes.
• Lead the development and execution of trade marketing strategies including promotions, visibility, merchandising, and point-of-sale excellence.
• Support Sales teams in achieving distribution, volume, and revenue targets through impactful trade-driven initiatives.

Budget & Performance Management

• Manage marketing budgets across brands and categories, ensuring optimal allocation, discipline, and cost efficiency.
• Track and evaluate return on investment (ROI) for all marketing activities and recommend optimization actions.
• Deliver regular performance reporting on brand health, campaign effectiveness, and spend efficiency.

Market Intelligence, Insights & Innovation

• Monitor market trends, competitor activity, and consumer behavior to identify opportunities and threats.
• Leverage research, data analytics, and field intelligence to inform marketing strategy and execution decisions, including innovation and renovation of products and brands.
• Champion a data-driven culture within the marketing function to improve speed and quality of decisions.

Team Leadership & Capability Building

• Provide strong leadership and direction to the Brand Manager, Consumer Activation Lead, Digital Execution Lead, and Trade Marketing Manager.
• Drive performance management, coaching, and capability development to build a high-performing marketing team.
• Foster a culture of accountability, agility, creativity, and execution excellence.

Cross-Functional and External Collaboration

• Partner closely with Sales to ensure strong commercial alignment and effective market execution.
• Collaborate with Production to ensure product availability, quality, and timely launches. Work with Finance to ensure budget control, profitability tracking, and commercial discipline.
• Engage Procurement to ensure timely sourcing and delivery of marketing materials and services. Ensure seamless coordination across functions for timely and effective execution of campaigns and innovations.
• Partner, guide and manage external agencies, media houses and other stakeholders to ensure effective and optimum output

Qualifications or requirements (e.g., education, skills)

KNOWLEDGE, SKILLS, AND EXPERIENCE:

• Bachelor’s degree in marketing, Business Administration, Commerce, or a related field from a recognized institution.
• Professional certification in marketing or related fields is an added advantage, including but not limited to: CIM (Chartered Institute of Marketing), Marketing Society of Kenya (MSK) programs, digital marketing certifications, or other recognized professional marketing qualifications

Experience needed

• Minimum 5–7 years’ experience in FMCG marketing, preferably within a fast-paced, multi-brand environment
• Proven track record in brand management, marketing execution, and end-to-end campaign delivery
• Demonstrated success in leading integrated marketing campaigns across consumer, trade, and digital platforms
• Strong experience in managing cross-functional teams and external agency partners
• Exposure to both strategic planning and hands-on execution in-market

• Translate brand and business strategies into clear, actionable marketing plans and ensure flawless execution across all consumer, trade, and digital touchpoints.
• Lead end-to-end delivery of integrated marketing campaigns, brand activations, and promotional programs across assigned categories.
• Ensure strong and consistent brand positioning, messaging, and visual identity across all channels and markets.
• Provide oversight and direction to the marketing team to ensure alignment and execution excellence at brand level.
• Co-lead the innovation and renovation strategy and funnel through market insights
• Lead the design and execution of consumer engagement strategies to drive brand awareness, penetration, and loyalty.
• Oversee below-the-line (BTL), experiential marketing, and field activation programs to ensure strong market impact.
• Use consumer insights and market feedback to continuously refine activation strategies and improve effectiveness.
• Drive execution of digital marketing strategies across social media, digital platforms, influencer ecosystems, and e commerce channels.
• Ensure effective media planning, buying efficiency, and strong ROI on all digital and ATL campaigns.
• Manage external agencies to deliver high-impact, measurable, and data-driven digital campaigns aligned to brand objectives.
• Ensure tight alignment between marketing and sales teams to deliver strong in-market execution and commercial outcomes.
• Lead the development and execution of trade marketing strategies including promotions, visibility, merchandising, and point-of-sale excellence.
• Support Sales teams in achieving distribution, volume, and revenue targets through impactful trade-driven initiatives.
• Manage marketing budgets across brands and categories, ensuring optimal allocation, discipline, and cost efficiency.
• Track and evaluate return on investment (ROI) for all marketing activities and recommend optimization actions.
• Deliver regular performance reporting on brand health, campaign effectiveness, and spend efficiency.
• Monitor market trends, competitor activity, and consumer behavior to identify opportunities and threats.
• Leverage research, data analytics, and field intelligence to inform marketing strategy and execution decisions, including innovation and renovation of products and brands.
• Champion a data-driven culture within the marketing function to improve speed and quality of decisions.
• Provide strong leadership and direction to the Brand Manager, Consumer Activation Lead, Digital Execution Lead, and Trade Marketing Manager.
• Drive performance management, coaching, and capability development to build a high-performing marketing team.
• Foster a culture of accountability, agility, creativity, and execution excellence.
• Partner closely with Sales to ensure strong commercial alignment and effective market execution.
• Collaborate with Production to ensure product availability, quality, and timely launches. Work with Finance to ensure budget control, profitability tracking, and commercial discipline.
• Engage Procurement to ensure timely sourcing and delivery of marketing materials and services. Ensure seamless coordination across functions for timely and effective execution of campaigns and innovations.
• Partner, guide and manage external agencies, media houses and other stakeholders to ensure effective and optimum output

• Brand management
• Marketing execution
• End-to-end campaign delivery
• Integrated marketing campaigns
• Consumer marketing
• Trade marketing
• Digital marketing
• Cross-functional team management
• External agency management
• Strategic planning
• Hands-on execution
• Market intelligence
• Data analytics
• Leadership
• Coaching
• Performance management
• Budget management
• ROI tracking
• Market trend monitoring
• Competitor analysis
• Consumer behavior analysis
• Innovation strategy
• Brand positioning
• Messaging
• Visual identity
• Media planning
• Buying efficiency
• Digital campaign management
• Sales alignment
• Merchandising
• Point-of-sale excellence
• Product availability
• Quality assurance
• Timely launches
• Budget control
• Profitability tracking
• Commercial discipline
• Procurement
• Sourcing
• Delivery of marketing materials and services
• Stakeholder management

• Bachelor’s degree in marketing, Business Administration, Commerce, or a related field from a recognized institution.
• Professional certification in marketing or related fields is an added advantage, including but not limited to: CIM (Chartered Institute of Marketing), Marketing Society of Kenya (MSK) programs, digital marketing certifications, or other recognized professional marketing qualifications