JOB PURPOSE

Reporting to the Head of Marketing the Marketing Manager is responsible for marketing activities, building and maintaining a strong and consistent brand, develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building

JOB DESCRIPTION

• Participate in Brand Management through development & execution of initiatives that will improve brand visibility and brand equity for the SACCO.
• Coordinate with the Business Development Officers, and other departments/Branches to produce effective strategies.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Liaise with the Head of Marketing to execute the annual marketing plan and ensure that it is delivered within the budget.
• Assist the Head of Marketing in preparing the annual Marketing Plan, through building marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
• Ensure that the SACCO’S marketing objectives are achieved, measured and results reported to all relevant stakeholders.
• Together with the Head of Marketing, assist to oversee and approve marketing materials, from product development and further assess them on the colour code, quality, and quantity.
• Assist in creating engaging and informative content for the website, e-newsletters, content marketing channels that the business might leverage.
• Monitor, review and report to the Head of Marketing on all the marketing activities and results.
• Coordinate cross functional teams through keeping all the concerned informed of the marketing plans.
• Increase utilization of products and services at alternative channels network.
• Drive new innovations to support non-traditional services to support credit application and loan repayments.
• Champion customer service and implementation of quality service delivery standards.
• Offer guidance to business development officers in executing the SACCCO’s growth strategy.
• Develop the capacity of the business development team and the sales executives.
• Verify and compile monthly sales executives commission reports.
• Keep the records of all the sales team and work closely with the HR department to ensure that their contracts are up to date.
• Give marketing support to designated branches so that they meet their recruitment targets.
• Any other lawful duty that may be assigned from time to time by the Head of Marketing, the CEO or any other person in authority.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in marketing/business administration / Bachelor of Arts Marketing option/Public relations or related field.
• Professional certification by MSK or CIM will be an added advantage.
• Minimum relevant experience of 5 years in marketing or Business Development field preferably in a financial institution.
• KCSE C Plain with C (Plain) in English & Mathematics.
• Age above 30 years.
• Excellent communication and interpersonal abilities.
• Creative and customer focus
• Commitment to excellent service delivery.
• High level of integrity and professionalism
• Excellent language and management skills
• Team player.

• Participate in Brand Management through development & execution of initiatives that will improve brand visibility and brand equity for the SACCO.
• Coordinate with the Business Development Officers, and other departments/Branches to produce effective strategies.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Liaise with the Head of Marketing to execute the annual marketing plan and ensure that it is delivered within the budget.
• Assist the Head of Marketing in preparing the annual Marketing Plan, through building marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
• Ensure that the SACCO’S marketing objectives are achieved, measured and results reported to all relevant stakeholders.
• Together with the Head of Marketing, assist to oversee and approve marketing materials, from product development and further assess them on the colour code, quality, and quantity.
• Assist in creating engaging and informative content for the website, e-newsletters, content marketing channels that the business might leverage.
• Monitor, review and report to the Head of Marketing on all the marketing activities and results.
• Coordinate cross functional teams through keeping all the concerned informed of the marketing plans.
• Increase utilization of products and services at alternative channels network.
• Drive new innovations to support non-traditional services to support credit application and loan repayments.
• Champion customer service and implementation of quality service delivery standards.
• Offer guidance to business development officers in executing the SACCCO’s growth strategy.
• Develop the capacity of the business development team and the sales executives.
• Verify and compile monthly sales executives commission reports.
• Keep the records of all the sales team and work closely with the HR department to ensure that their contracts are up to date.
• Give marketing support to designated branches so that they meet their recruitment targets.
• Any other lawful duty that may be assigned from time to time by the Head of Marketing, the CEO or any other person in authority.

• Excellent communication and interpersonal abilities.
• Creative and customer focus
• Commitment to excellent service delivery.
• High level of integrity and professionalism
• Excellent language and management skills
• Team player.

• Bachelor’s degree in marketing/business administration / Bachelor of Arts Marketing option/Public relations or related field.
• Professional certification by MSK or CIM will be an added advantage.
• KCSE C Plain with C (Plain) in English & Mathematics.
• Age above 30 years.