Our client is a leading institution in Brand Communications, offering industry-focused training in Advertising, Marketing, Brand Strategy, Digital Marketing, Public Relations, and related disciplines, all enhanced through the application of Artificial Intelligence (AI). They are seeking to hire a Marketing Projects Executive who will play a critical role in planning, coordinating and executing marketing initiatives that drive brand awareness, lead generation and student enrolment across the institution's programs.

Responsibilities or duties

• Lead the execution of marketing campaigns for assigned programs, ensuring alignment with lead generation and enrolment targets.
• Develop and manage campaign timelines, deliverables, and project schedules to ensure timely execution.
• Coordinate multi-channel marketing campaigns across digital, social media, email, WhatsApp, and events.
• Collaborate with content, design, and digital teams to ensure consistent messaging and brand alignment across all platforms.
• Oversee the creation, quality control, and distribution of marketing collateral and promotional materials.
• Monitor campaign performance, track key metrics, and prepare reports with actionable insights and recommendations.
• Track campaign budgets and expenditures, ensuring efficient use of marketing resources.
• Coordinate and manage relationships with external vendors, agencies, and partners to ensure quality and timely delivery of services.
• Conduct market and competitor research to support campaign planning and marketing strategy development.
• Work closely with internal teams and stakeholders to ensure marketing initiatives support organizational goals and objectives.

Qualifications or requirements 

• Bachelor's Degree in Marketing, Business Administration, Project Management, Communications, or a related field.
• Experience managing multi-channel marketing campaigns.
• Familiarity with digital marketing platforms, CRM systems and reporting tools.
• Proficiency in Canva and other content creation/design tools.
• Experience using AI tools such as ChatGPT, Gemini, or Canva AI for marketing and productivity.
• Familiarity with marketing analytics and project management tools such as Google Analytics, Trello, Asana, or ClickUp.

Experience needed

• 2–3 years of experience in a marketing, campaign coordination, or project management role, preferably in an agency, education, or fast-paced environment.
• Experience coordinating multiple projects simultaneously and meeting deadlines.

• Lead the execution of marketing campaigns for assigned programs, ensuring alignment with lead generation and enrolment targets.
• Develop and manage campaign timelines, deliverables, and project schedules to ensure timely execution.
• Coordinate multi-channel marketing campaigns across digital, social media, email, WhatsApp, and events.
• Collaborate with content, design, and digital teams to ensure consistent messaging and brand alignment across all platforms.
• Oversee the creation, quality control, and distribution of marketing collateral and promotional materials.
• Monitor campaign performance, track key metrics, and prepare reports with actionable insights and recommendations.
• Track campaign budgets and expenditures, ensuring efficient use of marketing resources.
• Coordinate and manage relationships with external vendors, agencies, and partners to ensure quality and timely delivery of services.
• Conduct market and competitor research to support campaign planning and marketing strategy development.
• Work closely with internal teams and stakeholders to ensure marketing initiatives support organizational goals and objectives.

• Multi-channel marketing campaign management
• Digital marketing platforms
• CRM systems
• Reporting tools
• Canva and other content creation/design tools
• AI tools (ChatGPT, Gemini, Canva AI)
• Marketing analytics tools (Google Analytics)
• Project management tools (Trello, Asana, ClickUp)

• Bachelor's Degree in Marketing, Business Administration, Project Management, Communications, or a related field.
• 2–3 years of experience in a marketing, campaign coordination, or project management role, preferably in an agency, education, or fast-paced environment.
• Experience managing multi-channel marketing campaigns.
• Familiarity with digital marketing platforms, CRM systems and reporting tools.
• Experience coordinating multiple projects simultaneously and meeting deadlines.
• Proficiency in Canva and other content creation/design tools.
• Experience using AI tools such as ChatGPT, Gemini, or Canva AI for marketing and productivity.
• Familiarity with marketing analytics and project management tools such as Google Analytics, Trello, Asana, or ClickUp.