Solar Panda is a social enterprise providing smart, low-cost solar power to communities across Africa, enabling families and small businesses to flourish and grow. Our high-quality solutions provide customers living without electricity access to clean, safe and sustainable solar energy through a unique rent-to-own business model. Customer...

What You Will Do

Field marketing & activations (core of the role) - Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works

Treat radio and road shows as core growth channels, not secondary tactics

Plan and deliver roadshows, market activations, pop ups, and community events across Kenya

Decide what gets done nationally vs locally, and why - Ensure shops, vehicles, and activation sites are properly branded and consistent

Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography) .

Strategy, insight & campaigns

Map the Kenyan customer journey from awareness to purchase

Identify key barriers to purchase across different regions and customer segments - Propose practical ways to address and mitigate those barriers

Be opinionated about the right mix of channels - Shape campaign ideas, taglines, messaging, and timing

Design campaigns that are practical, measurable, and sales focused

Social media & content direction

Set direction for Solar Panda social media presence in Kenya - Advice on content themes, frequency, and tone

Work with photographers or content creators when needed

Maintain an up-to-date photo and content library - Ensure customer consent is collected for any photos or testimonials used

Budgeting, reporting & accountability

Propose marketing budgets and campaign spend - Track costs vs outcomes

Report clearly on leads, conversions, and sales impact

Be comfortable answering the question: What did we get for this spend?

Internal communications

Share wins internally, strong agents, great activations, customer stories

Capture testimonials and success stories from the field

Help the wider team see whats working, where, and why

Support internal alignment between Sales, Operations, and HQ

Qualifications

Comfortable being both strategic and scrappy

Happy in the field, not just in slides

Organized, decisive, and execution focused

Confident managing suppliers and budgets

Data aware: you care about results, not just activity

Curious about customers and grounded in real market insight

Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners

Comfortable spending significant time in the field, including upcountry travel

Bachelors Degree in any business related training

• Field marketing & activations (core of the role) - Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works
• Treat radio and road shows as core growth channels, not secondary tactics
• Plan and deliver roadshows, market activations, pop ups, and community events across Kenya
• Decide what gets done nationally vs locally, and why - Ensure shops, vehicles, and activation sites are properly branded and consistent
• Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography) .
• Map the Kenyan customer journey from awareness to purchase
• Identify key barriers to purchase across different regions and customer segments - Propose practical ways to address and mitigate those barriers
• Be opinionated about the right mix of channels - Shape campaign ideas, taglines, messaging, and timing
• Design campaigns that are practical, measurable, and sales focused
• Set direction for Solar Panda social media presence in Kenya - Advice on content themes, frequency, and tone
• Work with photographers or content creators when needed
• Maintain an up-to-date photo and content library - Ensure customer consent is collected for any photos or testimonials used
• Propose marketing budgets and campaign spend - Track costs vs outcomes
• Report clearly on leads, conversions, and sales impact
• Be comfortable answering the question: What did we get for this spend?
• Share wins internally, strong agents, great activations, customer stories
• Capture testimonials and success stories from the field
• Help the wider team see whats working, where, and why
• Support internal alignment between Sales, Operations, and HQ

• Strategic thinking
• Scrappy execution
• Field marketing
• Event planning
• Supplier management
• Budget management
• Data analysis
• Customer insight
• Kenyan languages
• Vernacular radio markets

• Comfortable being both strategic and scrappy
• Happy in the field, not just in slides
• Organized, decisive, and execution focused
• Confident managing suppliers and budgets
• Data aware: you care about results, not just activity
• Curious about customers and grounded in real market insight
• Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners
• Comfortable spending significant time in the field, including upcountry travel
• Bachelors Degree in any business related training