Responsibilities or duties

• Creative & Campaign Concepting
• Generate original campaign concepts, hooks, and angles for events and ongoing brand marketing
• Translate business goals into creative campaigns that drive measurable action across markets
• Own the creative direction across copy, design, and channel mix
• Global Marketing Strategy & Planning
• Develop comprehensive marketing strategies aligned with Remote Raven's global growth goals across multiple regions and audience segments
• Partner with leadership to identify market opportunities, prioritize regional initiatives, and set quarterly direction
• Translate strategy into concrete, shippable campaign plans tied to event and pipeline goals
• Adapt strategy for different geographic markets while maintaining a unified global brand
• Event-Driven Campaigns
• Design and execute multi-channel campaigns to drive registrations and attendance at Remote Raven events (webinars, virtual sessions, in-person events, partner events)
• Build event invitation, reminder, and follow-up email sequences with strong creative and copy
• Coordinate LinkedIn, Meta, email, and partner-channel timing across time zones to convert awareness into registrations and registrations into attendance
• Track registration-to-attendance conversion and adjust tactics across campaigns and regions
• LinkedIn & Social Media Marketing
• Own LinkedIn organic content as a primary channel for reaching business decision-makers globally
• Plan, create, and schedule content on Facebook and Instagram using Meta Business Suite
• Build content that resonates with business owners and operators across markets — punchy, useful, and well-designed
• Execute paid social campaigns on LinkedIn Ads and/or Meta Ads when budget is allocated, with regional targeting where appropriate
• Monitor performance and engagement metrics weekly and adjust strategy accordingly
• Email Marketing & Newsletters
• Write, design, segment, and send promotional emails, event campaigns, and newsletters
• Manage list health, segmentation by audience type and region, and deliverability
• A/B test subject lines, send times, and creative across markets
• Brand Visibility & Reporting
• Maintain consistency in brand messaging, voice, and visual identity across every channel and every market
• Track campaign performance in LinkedIn Analytics, Meta Insights, Google Analytics, and email platform reporting
• Report on key metrics — registrations, attendance, conversion rates, engagement, audience growth — broken down by region where relevant
• Recommend adjustments to improve ROI
• Partner & Community Engagement
• Build relationships with co-marketing partners and stakeholders globally to expand event reach
• Identify cross-promotion opportunities that drive qualified attendance from new markets

Qualifications or requirements (e.g., education, skills)

Experience needed

• 3+ years experience in a Marketing Strategist, Marketing Manager, or B2B demand-generation role with end-to-end campaign ownership
• A genuinely creative mind — someone who can generate concepts, hooks, and angles, not just execute briefs
• A portfolio or shareable examples of campaigns you personally conceived, designed, and shipped
• Demonstrated track record of marketing to B2B audiences in at least one major English-speaking market (US, UK, Canada, Australia, or similar) — international or multi-region experience is a strong plus
• Documented experience driving registrations and attendance at events — webinars, virtual sessions, conferences, or in-person sessions
• Hands-on LinkedIn organic content experience for a B2B audience
• Hands-on management of Facebook and Instagram marketing through Meta Business Suite
• Direct experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot, or equivalent), including segmentation, A/B testing, and reporting
• Strong design sense and proficiency in Canva or Adobe Creative Suite — you produce campaign graphics yourself without designer support
• Strong written English with a distinctive voice, suitable for international business audiences
• Ability to work independently and drive implementation with minimal supervision
• Experience tracking and reporting on marketing KPIs using Google Analytics and platform-native analytics

Nice to Have

• Experience marketing to international, multi-region, or multi-cultural audiences
• LinkedIn Ads and/or Meta Ads paid social advertising experience
• Marketing automation or CRM tooling (HubSpot, Mailchimp Automation, ActiveCampaign)
• Prior experience marketing a B2B service to small-to-mid-size business owners across multiple countries
• Video, motion graphics, or animation skills for short-form social content
• Multilingual marketing experience or experience localizing campaigns for non-US English-speaking markets

Interview Scheduling Notice: Our initial screening calls are conducted in US Mountain Standard Time (MST) within a 3:00 AM – 1:00 PM MST window. Local-time equivalents — Philippines: 6:00 PM – 4:00 AM PHT · Pakistan: 3:00 PM – 1:00 AM PKT · Kenya: 1:00 PM – 11:00 PM EAT · South Africa: 12:00 PM – 10:00 PM SAST. We genuinely appreciate your flexibility around the time difference and will work with you to identify a suitable slot.

• Creative & Campaign Concepting
• Generate original campaign concepts, hooks, and angles for events and ongoing brand marketing
• Translate business goals into creative campaigns that drive measurable action across markets
• Own the creative direction across copy, design, and channel mix
• Global Marketing Strategy & Planning
• Develop comprehensive marketing strategies aligned with Remote Raven's global growth goals across multiple regions and audience segments
• Partner with leadership to identify market opportunities, prioritize regional initiatives, and set quarterly direction
• Translate strategy into concrete, shippable campaign plans tied to event and pipeline goals
• Adapt strategy for different geographic markets while maintaining a unified global brand
• Event-Driven Campaigns
• Design and execute multi-channel campaigns to drive registrations and attendance at Remote Raven events (webinars, virtual sessions, in-person events, partner events)
• Build event invitation, reminder, and follow-up email sequences with strong creative and copy
• Coordinate LinkedIn, Meta, email, and partner-channel timing across time zones to convert awareness into registrations and registrations into attendance
• Track registration-to-attendance conversion and adjust tactics across campaigns and regions
• LinkedIn & Social Media Marketing
• Own LinkedIn organic content as a primary channel for reaching business decision-makers globally
• Plan, create, and schedule content on Facebook and Instagram using Meta Business Suite
• Build content that resonates with business owners and operators across markets — punchy, useful, and well-designed
• Execute paid social campaigns on LinkedIn Ads and/or Meta Ads when budget is allocated, with regional targeting where appropriate
• Monitor performance and engagement metrics weekly and adjust strategy accordingly
• Email Marketing & Newsletters
• Write, design, segment, and send promotional emails, event campaigns, and newsletters
• Manage list health, segmentation by audience type and region, and deliverability
• A/B test subject lines, send times, and creative across markets
• Brand Visibility & Reporting
• Maintain consistency in brand messaging, voice, and visual identity across every channel and every market
• Track campaign performance in LinkedIn Analytics, Meta Insights, Google Analytics, and email platform reporting
• Report on key metrics — registrations, attendance, conversion rates, engagement, audience growth — broken down by region where relevant
• Recommend adjustments to improve ROI
• Partner & Community Engagement
• Build relationships with co-marketing partners and stakeholders globally to expand event reach
• Identify cross-promotion opportunities that drive qualified attendance from new markets

• Creative thinking
• Campaign concepting
• Marketing strategy development
• Content creation (copywriting, graphic design)
• Social media marketing (LinkedIn, Facebook, Instagram)
• Meta Business Suite management
• Paid social advertising (LinkedIn Ads, Meta Ads)
• Email marketing
• List segmentation
• A/B testing
• Brand management
• Performance tracking and reporting
• Google Analytics
• Canva or Adobe Creative Suite proficiency
• Strong written English
• Independent work and self-direction
• Adaptability across markets

• 3+ years experience in a Marketing Strategist, Marketing Manager, or B2B demand-generation role with end-to-end campaign ownership
• A genuinely creative mind — someone who can generate concepts, hooks, and angles, not just execute briefs
• A portfolio or shareable examples of campaigns you personally conceived, designed, and shipped
• Demonstrated track record of marketing to B2B audiences in at least one major English-speaking market (US, UK, Canada, Australia, or similar) — international or multi-region experience is a strong plus
• Documented experience driving registrations and attendance at events — webinars, virtual sessions, conferences, or in-person sessions
• Hands-on LinkedIn organic content experience for a B2B audience
• Hands-on management of Facebook and Instagram marketing through Meta Business Suite
• Direct experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot, or equivalent), including segmentation, A/B testing, and reporting
• Strong design sense and proficiency in Canva or Adobe Creative Suite — you produce campaign graphics yourself without designer support
• Strong written English with a distinctive voice, suitable for international business audiences
• Ability to work independently and drive implementation with minimal supervision
• Experience tracking and reporting on marketing KPIs using Google Analytics and platform-native analytics