Background information about the job or company (e.g., role context, company overview)

Madison Group Limited is a locally owned financial services holding company that specializes in Insurance and wealth management services. The Group comprises of Madison Life Assurance Kenya Limited, Madison General Insurance Kenya Limited, and Madison Investment Managers Limited. Madison Life Assurance Kenya was originally incorporated under Kenyan Laws in 1988 as Madison Insurance Company Limited (MICK) after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation.

Responsibilities or duties

The Business Development Officer – Digital Business position will be located at the Company’s Head Office. The role reports to the Assistant Business Development Manager- Digital Business and will be responsible for acquisition and growth of business from digital channels.

• Support business growth through acquisition of new customers via the Digital Channels.
• Drive usage and adoption of digital products and services to increase customer activity and transaction volumes.
• Identify, engage and onboard prospective customers through digital-led campaigns and targeted acquisition strategies.
• Work closely with internal teams (Digital, Marketing, Product and Operations) to execute customer acquisition and retention initiatives.
• Monitor digital channel performance and provide insights to improve customer journeys, conversion rates and overall experience.
• Support customer education and provide guidance on digital platforms to improve engagement and reduce drop-offs.

Qualifications or requirements (e.g., education, skills)

Experience needed

• An undergraduate degree in Business, Marketing, Finance, IT or a related field.
• At least 1 years’ experience in Digital business development activities such as: customer acquisition, digital sales, and digital channel support (preferably within financial services).
• Knowledge of digital financial platforms and customer onboarding processes
• Strong analytical skills with the ability to interpret performance data and recommend improvements.
• High level of maturity, self-drive and ability to work with minimal supervision.

• Support business growth through acquisition of new customers via the Digital Channels.
• Drive usage and adoption of digital products and services to increase customer activity and transaction volumes.
• Identify, engage and onboard prospective customers through digital-led campaigns and targeted acquisition strategies.
• Work closely with internal teams (Digital, Marketing, Product and Operations) to execute customer acquisition and retention initiatives.
• Monitor digital channel performance and provide insights to improve customer journeys, conversion rates and overall experience.
• Support customer education and provide guidance on digital platforms to improve engagement and reduce drop-offs.

• Knowledge of digital financial platforms and customer onboarding processes
• Strong analytical skills with the ability to interpret performance data and recommend improvements.
• High level of maturity, self-drive and ability to work with minimal supervision.

• An undergraduate degree in Business, Marketing, Finance, IT or a related field.
• At least 1 years’ experience in Digital business development activities such as: customer acquisition, digital sales, and digital channel support (preferably within financial services).