About the Role

A leading multinational is seeking a National Sales Manager to lead Customer Development operations in Kenya.

You will be responsible for driving growth across channels, managing key customer relationships, and leading a high performing field sales team. The role requires strong leadership, commercial acumen, and the ability to deliver innovative solutions that maximise business growth.

Key Responsibilities

• Lead national Customer Development workforce across strategic accounts and channels
• Manage distributor joint business planning and customer engagement forums
• Drive profitability of customers across channels
• Negotiate trading terms and manage assigned budgets
• Cascade and implement channel business plans at account level
• Lead coordination with internal teams (Marketing, Supply Chain, Finance, HR) to deliver growth plans
• Design and implement sales incentive schemes and field expense initiatives
• Ensure compliance with governance frameworks
• Identify team development needs and provide training and coaching

Qualifications & Experience

• Bachelor’s Degree minimum
• 10–12 years’ experience as a Sales Manager or Key Account Manager
• Strong knowledge and experience in building Route-to-Market channels
• Experience in distributor management is an advantage
• Proven stakeholder management with senior executives
• Experience working in a matrix organization

Skills

• Strong leadership and people management skills
• Excellent stakeholder management and interpersonal skills
• High digital and analytical capability
• Strong business and finance acumen
• Entrepreneurial mindset with commercial strategy expertise
• Category growth management and executional excellence
• Negotiation and customer relationship management
• Good understanding of P&L statements

• Lead national Customer Development workforce across strategic accounts and channels
• Manage distributor joint business planning and customer engagement forums
• Drive profitability of customers across channels
• Negotiate trading terms and manage assigned budgets
• Cascade and implement channel business plans at account level
• Lead coordination with internal teams (Marketing, Supply Chain, Finance, HR) to deliver growth plans
• Design and implement sales incentive schemes and field expense initiatives
• Ensure compliance with governance frameworks
• Identify team development needs and provide training and coaching

• Strong leadership and people management skills
• Excellent stakeholder management and interpersonal skills
• High digital and analytical capability
• Strong business and finance acumen
• Entrepreneurial mindset with commercial strategy expertise
• Category growth management and executional excellence
• Negotiation and customer relationship management
• Good understanding of P&L statements

• Bachelor’s Degree minimum
• 10–12 years’ experience as a Sales Manager or Key Account Manager
• Strong knowledge and experience in building Route-to-Market channels
• Experience in distributor management is an advantage
• Proven stakeholder management with senior executives
• Experience working in a matrix organization