At ALX, we’re unlocking the future we want to see. We’re catalyzing the transformation of Africa, by developing the next generation of bold, innovative, ethical and entrepreneurial leaders. We’re unlocking the potential of the world's largest workforce. The future is calling: be the answer.

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Performance Marketing Specialist: Nairobi

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

5 years

Location

Nairobi

Job Field

Media / Advertising / Branding

Specific Responsibilities

Performance Media Strategy and Campaign Execution

Lead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.

Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.

Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.

Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.

Optimize campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.

Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.

Conversion Tracking, Attribution, and Technical Setup

Design, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.

Manage tools and systems such as Meta Pixel, Google Tags, Google Tag Manager, and conversion event tracking across landing pages and enrollment funnels.

Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.

Monitor tracking integrity and proactively resolve issues related to broken events, tagging errors, attribution gaps, or data inconsistencies.

Strengthen campaign measurement foundations to improve confidence in reporting, optimization, and investment decisions.

Performance Analytics and Dashboard Reporting

Develop and maintain performance dashboards that provide real-time visibility into campaign results across channels, markets, and audience segments.

Build reporting structures that track funnel performance from first click to qualified lead to enrollment.

Monitor and analyze key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.

Translate campaign and funnel performance data into clear, actionable reporting for marketing stakeholders and leadership teams.

Improve organizational visibility into acquisition performance through high-quality dashboards, reporting discipline, and insight generation.

Insight Generation and Growth Optimization

Produce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.

Identify patterns in audience behavior, creative effectiveness, channel performance, and funnel drop-off points to inform strategic optimization.

Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.

Generate insights that support better decision-making across learner acquisition, campaign investment, and market prioritisation.

Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.

Cross-Functional Collaboration

Work closely with Marketing, Recruitment, and Community teams to ensure campaigns are aligned with recruitment pipelines, market priorities, and enrollment targets.

Support broader market activation efforts, community initiatives, and events with targeted performance campaigns where relevant.

Collaborate with internal stakeholders to ensure messaging, targeting, and learner journeys are aligned with ALX’s brand and value proposition.

Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.

Skill Requirements - Essential

Minimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.

Demonstrated success in planning, managing, and optimising paid campaigns across platforms such as Meta Ads Manager and Google Ads.

Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.

Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.

Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimisation strategies.

Experience running structured A/B tests and using performance insights to guide scaling decisions.

High attention to detail and strong comfort working across data, systems, and campaign operations.

Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment.

• Lead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.
• Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.
• Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.
• Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.
• Optimize campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.
• Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.
• Design, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.
• Manage tools and systems such as Meta Pixel, Google Tags, Google Tag Manager, and conversion event tracking across landing pages and enrollment funnels.
• Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.
• Monitor tracking integrity and proactively resolve issues related to broken events, tagging errors, attribution gaps, or data inconsistencies.
• Strengthen campaign measurement foundations to improve confidence in reporting, optimization, and investment decisions.
• Develop and maintain performance dashboards that provide real-time visibility into campaign results across channels, markets, and audience segments.
• Build reporting structures that track funnel performance from first click to qualified lead to enrollment.
• Monitor and analyze key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.
• Translate campaign and funnel performance data into clear, actionable reporting for marketing stakeholders and leadership teams.
• Improve organizational visibility into acquisition performance through high-quality dashboards, reporting discipline, and insight generation.
• Produce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.
• Identify patterns in audience behavior, creative effectiveness, channel performance, and funnel drop-off points to inform strategic optimization.
• Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.
• Generate insights that support better decision-making across learner acquisition, campaign investment, and market prioritisation.
• Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.
• Work closely with Marketing, Recruitment, and Community teams to ensure campaigns are aligned with recruitment pipelines, market priorities, and enrollment targets.
• Support broader market activation efforts, community initiatives, and events with targeted performance campaigns where relevant.
• Collaborate with internal stakeholders to ensure messaging, targeting, and learner journeys are aligned with ALX’s brand and value proposition.
• Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.

• Performance marketing
• Growth marketing
• Paid acquisition
• Meta Ads Manager
• Google Ads
• Conversion tracking
• Attribution tools
• Meta Pixel
• Google Tag Manager
• Performance dashboards
• Looker Studio
• Analytical capability
• A/B testing
• Attention to detail
• Independent operation
• Priority management

• BA/BSc/HND
• Minimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.
• Demonstrated success in planning, managing, and optimising paid campaigns across platforms such as Meta Ads Manager and Google Ads.
• Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.
• Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.
• Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimisation strategies.
• Experience running structured A/B tests and using performance insights to guide scaling decisions.
• High attention to detail and strong comfort working across data, systems, and campaign operations.
• Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment.