Product Growth & Commercialization Assistant Manager at I&M Bank Focus: Driving product adoption, revenue growth, and commercial strategy execution. Requirements: Business/Marketing degree and 4+ years of financial services experience.

Roles & Responsibilities

Strategy & Commercialization:

• Lead the development of commercialization initiatives for digital solutions working with cross-functional teams. KPIs include Product revenue & profitability, channel adoption, customer retention and response/win rates.
• Be accountable as a business leader for achievement of the Digital Business financial and strategic outcomes. Develop and implement Digital Business Consumer segment cost structures/investments.
• Actively participate in developing the Digital Business commercial strategy (and its continuous iteration) that defines the short-term and long-term plans that leverage on Information, Technology and Digitization capabilities for the business.
• Lead the definition and execution of the business models, products and Go-To Market (GTM)/Distribution strategies for the segment.
• Structure the Consumer segment outcomes and prioritize their execution, ensuring stakeholders are aligned and all organization resources are mobilized for the achievement of the intended value.
• Own consumer growth strategy to drive growth, maximize immediate and long-term ROMI and inform our customer-facing experience across acquisition and retention.
• Engage Key customers and industry stakeholders e.g. Banks, Consumers and other partners to execute programs that increase growth and deepen product penetration and adoption.
• Pre and Post launch design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
• Leverage insights from data to design targeted lifestyle retention and loyalty programs to sustain usage performance and mitigate churn.

Stakeholder Engagement:

• Secure and maintain business commitment / involvement from stakeholders and obtain feedback at all stages of the project.
• Design, develop, implement & review the Consumer Management, Segmentation and Monetization Strategy and Framework that will be relevant to the agile and Digital Business environment, focusing on the business goals as well as best practice trends and innovations.
• Assure effective governance of the Consumer segment processes.
• Uphold operational excellence within the Consumer unit to meet the Audit.
• Research, development, implementation and review of Consumer on-boarding, Consumer management standards, rules of engagement, governance and Quality Assurance processes for the Digital Business growth consumer unit based on best practice.
• Design, develop, implement, review, and achieve the Consumer satisfaction indexes.
• Define engines/structure/procedures to support implementation of Consumer growth through their lifetime customer journey.

Cross-Functional Collaboration:

• Work closely with product, marketing, data, and engineering teams to align on growth initiatives. Advocate for product changes that enhance user experience and engagement.

Qualifications & Experience

Academic & Professional Qualifications:

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
• A Masters in Business Adminstration is a plus.
• Relevant certifications in digital marketing, analytics, or product growth will be an added advantage.

Work Experience Required:

• 5+ years of experience in product growth, digital marketing, or product management.
• Experience in fintech, telecom, mobile money, or banking is preferred.

Skills & Competencies:

• Proven track record of implementing successful growth strategies for digital products.
• Strong analytical skills with proficiency in data tools like Google Analytics, Mixpanel, or SQL.
• Experience with A/B testing, funnel optimization, and customer segmentation.
• Strong understanding of the fintech and banking landscape, particularly in Africa.
• Excellent project management and stakeholder engagement skills.
• Ability to translate customer insights and market trends into actionable growth initiatives.

• Lead the development of commercialization initiatives for digital solutions working with cross-functional teams. KPIs include Product revenue & profitability, channel adoption, customer retention and response/win rates.
• Be accountable as a business leader for achievement of the Digital Business financial and strategic outcomes. Develop and implement Digital Business Consumer segment cost structures/investments.
• Actively participate in developing the Digital Business commercial strategy (and its continuous iteration) that defines the short-term and long-term plans that leverage on Information, Technology and Digitization capabilities for the business.
• Lead the definition and execution of the business models, products and Go-To Market (GTM)/Distribution strategies for the segment.
• Structure the Consumer segment outcomes and prioritize their execution, ensuring stakeholders are aligned and all organization resources are mobilized for the achievement of the intended value.
• Own consumer growth strategy to drive growth, maximize immediate and long-term ROMI and inform our customer-facing experience across acquisition and retention.
• Engage Key customers and industry stakeholders e.g. Banks, Consumers and other partners to execute programs that increase growth and deepen product penetration and adoption.
• Pre and Post launch design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
• Leverage insights from data to design targeted lifestyle retention and loyalty programs to sustain usage performance and mitigate churn.
• Secure and maintain business commitment / involvement from stakeholders and obtain feedback at all stages of the project.
• Design, develop, implement & review the Consumer Management, Segmentation and Monetization Strategy and Framework that will be relevant to the agile and Digital Business environment, focusing on the business goals as well as best practice trends and innovations.
• Assure effective governance of the Consumer segment processes.
• Uphold operational excellence within the Consumer unit to meet the Audit.
• Research, development, implementation and review of Consumer on-boarding, Consumer management standards, rules of engagement, governance and Quality Assurance processes for the Digital Business growth consumer unit based on best practice.
• Design, develop, implement, review, and achieve the Consumer satisfaction indexes.
• Define engines/structure/procedures to support implementation of Consumer growth through their lifetime customer journey.
• Work closely with product, marketing, data, and engineering teams to align on growth initiatives. Advocate for product changes that enhance user experience and engagement.

• Proven track record of implementing successful growth strategies for digital products.
• Strong analytical skills with proficiency in data tools like Google Analytics, Mixpanel, or SQL.
• Experience with A/B testing, funnel optimization, and customer segmentation.
• Strong understanding of the fintech and banking landscape, particularly in Africa.
• Excellent project management and stakeholder engagement skills.
• Ability to translate customer insights and market trends into actionable growth initiatives.

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
• A Masters in Business Adminstration is a plus.
• Relevant certifications in digital marketing, analytics, or product growth will be an added advantage.