MSVL Group is a leading provider of recruitment, HR consulting, and corporate training services, with over 10 years of experience across Africa, India, and the Middle East. We specialize in sourcing top talent, from entry-level to executive roles, and offering tailored HR solutions that align with our clients’ business goals. Our expertise spans multiple i...

Qualifications, Skills and Experience

• Bachelor's degree in Sales, Marketing, Business Administration, Commerce, or a related field.
• Minimum 8 years of progressive sales experience, with mandatory Beverage category experience.
• At least 3 years in a regional sales leadership or senior management role within FMCG or Beverages.
• Strong experience managing distributors, primary and secondary sales, and large field sales teams.
• Proven expertise in Route-to-Market strategy and execution.
• Good understanding of modern trade, general trade, and wholesale channels.
• Strong knowledge of the Kenyan FMCG market, particularly Central Kenya.
• Excellent commercial, analytical, negotiation, and people-management skills.
• Proficiency in Excel, CRM, and sales reporting systems.

Key Responsibilities

• Drive regional primary and secondary sales, revenue, and volume targets.
• Manage distributors and strengthen sales performance, stock availability, and market coverage.
• Lead Route-to-Market execution, territory planning, outlet expansion, and distribution growth.
• Drive product mix, SKU performance, new product launches, and channel execution across modern trade, general trade, and wholesale.
• Build relationships with key customers and distributors while identifying new business opportunities.
• Lead, coach, and develop regional sales teams and distributor sales representatives.
• Monitor competitor activities, market trends, sales forecasts, and regional performance.
• Ensure compliance with pricing, credit, commercial policies, and reporting requirements.

• Drive regional primary and secondary sales, revenue, and volume targets.
• Manage distributors and strengthen sales performance, stock availability, and market coverage.
• Lead Route-to-Market execution, territory planning, outlet expansion, and distribution growth.
• Drive product mix, SKU performance, new product launches, and channel execution across modern trade, general trade, and wholesale.
• Build relationships with key customers and distributors while identifying new business opportunities.
• Lead, coach, and develop regional sales teams and distributor sales representatives.
• Monitor competitor activities, market trends, sales forecasts, and regional performance.
• Ensure compliance with pricing, credit, commercial policies, and reporting requirements.

• Managing distributors, primary and secondary sales, and large field sales teams
• Route-to-Market strategy and execution
• Understanding of modern trade, general trade, and wholesale channels
• Knowledge of the Kenyan FMCG market, particularly Central Kenya
• Commercial, analytical, negotiation, and people-management skills
• Proficiency in Excel, CRM, and sales reporting systems

• Bachelor's degree in Sales, Marketing, Business Administration, Commerce, or a related field.
• Minimum 8 years of progressive sales experience, with mandatory Beverage category experience.
• At least 3 years in a regional sales leadership or senior management role within FMCG or Beverages.
• Strong experience managing distributors, primary and secondary sales, and large field sales teams.