SOCIAL MEDIA MANAGER

2025-10-16T10:57:16+00:00

FULL_TIME

Consulting

Advertising & Marketing

2025-10-31T17:00:00+00:00

 

Kenya

8

A social media manager's responsibilities include developing and implementing strategies, creating and curating content, engaging with the online community, and analyzing performance metrics to optimize campaigns.

Strategy and planning: Developing a comprehensive social media strategy aligned with business goals, and creating content calendars. Content creation: Creating, curating, editing, and managing engaging content, including text, images, and videos, across various platforms. Community management: Monitoring social media channels, responding to comments and inquiries, and fostering a sense of community. Campaign management: Setting up and overseeing social media advertising campaigns, including budget management. Performance analysis: Tracking and analyzing key performance metrics (like engagement, reach, and conversion) and using data to optimize strategies. Brand consistency: Ensuring a consistent brand voice and visual identity across all platforms. Collaboration: Working with other departments like marketing, sales, and customer service to ensure brand consistency and support broader initiatives. Trend monitoring: Staying up-to-date with the latest social media trends, platform changes, and new technologies.

Communication: Excellent verbal and written communication skills are essential for creating content and interacting with the community. Creativity: The ability to generate creative and engaging content ideas. Analytical skills: Strong ability to analyze performance data and use it to make strategic decisions. Strategic thinking: Experience in developing and executing successful marketing strategies. Technical proficiency: Familiarity with social media platforms, scheduling tools, and analytical software (like Google Analytics). Time management: The ability to manage multiple tasks and projects effectively. SEO knowledge: Understanding of Search Engine Optimization principles to improve visibility. Adaptability: Being able to learn quickly and adapt to new technologies and evolving trends.

Bachelor's degree/diploma in Marketing, Communications, Public Relations, Journalism, or a related field (or equivalent experience). Proven experience typically 2-5 years) managing social media platforms for brands or organizations.

JOB-68f0cf8c35421