Background

Our client, a reputable and fast-growing company in Kenya’s beverages and consumer products sector, is seeking to recruit a proactive and results-driven Sales Executive to strengthen its nationwide commercial operations.

The Sales Executive will be responsible for managing the sales, marketing, and distribution of the company’s products effectively and efficiently across the country. The role focuses on achieving profitable sales volumes through optimal use of available resources, building a strong and reliable route-to-market network, and delivering exceptional customer service. The successful candidate will drive sustainable and profitable sales growth while maximizing market opportunities for premium products.

Responsibilities

• Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
• Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products.
• Support the Brand Marketing process by identifying the key opportunities in Listing and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
• Execute Trade Marketing Strategy across a portfolio of brands in consultation with Marketing Manager and Sales Manager. This includes brand activations, merchandising and POS placement.
• Implement and establish close working relationships with partners (Resellers, Traders and Retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
• Represent the company, acting in accordance with company business standards managing financial activities in an ethical manner.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Responsible for monitoring and reporting on competitive activity document all pricing activities.
• Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keeps management informed by submitting activity and results reports, such as daily visit reports, weekly work plans, and monthly and annual territory analyses.

• Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
• Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products.
• Support the Brand Marketing process by identifying the key opportunities in Listing and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
• Execute Trade Marketing Strategy across a portfolio of brands in consultation with Marketing Manager and Sales Manager. This includes brand activations, merchandising and POS placement.
• Implement and establish close working relationships with partners (Resellers, Traders and Retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
• Represent the company, acting in accordance with company business standards managing financial activities in an ethical manner.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Responsible for monitoring and reporting on competitive activity document all pricing activities.
• Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keeps management informed by submitting activity and results reports, such as daily visit reports, weekly work plans, and monthly and annual territory analyses.

• Sales
• Marketing
• Distribution
• Customer Service
• Brand Activations
• Merchandising
• POS Placement
• Relationship Management
• Market Analysis
• Reporting

• Proven ability to manage sales, marketing, and distribution effectively and efficiently.
• Ability to achieve profitable sales volumes through optimal use of available resources.
• Experience in building a strong and reliable route-to-market network.
• Demonstrated ability to deliver exceptional customer service.
• Skills in driving sustainable and profitable sales growth.
• Ability to maximize market opportunities for premium products.
• Experience in supporting Brand Marketing processes and identifying key opportunities in Listing and Activations.
• Experience in executing Trade Marketing Strategy.
• Ability to implement and establish close working relationships with partners.
• Ethical financial management skills.
• Ability to monitor competition and gather marketplace information.
• Strong reporting skills (oral and written).