Our client, a growing retail business specialising in home, kitchen and household products, is looking for an experienced and results-oriented Sales Manager to lead its sales operations in Nairobi CBD.

The successful candidate will be responsible for driving sales performance, managing the sales team, developing customer relationships, improving conversion, monitoring sales targets and ensuring an excellent customer experience.

Candidates with proven experience selling home appliances, cookware, kitchenware, homeware or related consumer products will have a strong advantage.

Responsibilities or duties

• Develop and implement sales strategies to achieve revenue and sales targets.
• Lead, supervise and motivate the sales team to achieve individual and team targets.
• Set clear sales objectives, monitor performance and provide regular feedback.
• Track daily, weekly and monthly sales performance.
• Identify opportunities to increase sales, customer acquisition and repeat business.
• Monitor sales conversion and identify areas requiring improvement.
• Develop strategies to improve sales of slow-moving and priority products.
• Oversee day-to-day sales activities within the retail environment.
• Ensure customers receive professional and knowledgeable product assistance.
• Ensure the sales team understands product features, benefits, pricing and promotions.
• Handle escalated customer enquiries and complaints professionally.
• Monitor showroom/product presentation and ensure products are appropriately displayed.
• Work closely with operations and inventory teams to ensure product availability.
• Recruit, coach and develop sales team members where required.
• Conduct regular sales briefings and performance reviews.
• Identify sales-team training needs and recommend appropriate interventions.
• Establish accountability for sales targets and individual performance.
• Encourage a customer-focused and results-oriented sales culture.
• Prepare regular sales and performance reports for management.
• Analyse sales trends, customer behaviour and product performance.
• Monitor competitors, market trends and pricing.
• Recommend initiatives to improve sales and market penetration.
• Support promotional campaigns and other sales initiatives.
• Maintain strong relationships with key customers and potential business clients.

Qualifications or requirements

• Minimum 3 years proven experience managing sales in a retail business.
• Demonstrated experience leading and supervising a sales team.
• Proven ability to work against sales targets and KPIs.
• Strong understanding of retail sales and customer conversion.
• Excellent communication, negotiation and interpersonal skills.
• Strong leadership and team-management capabilities.
• Good analytical and reporting skills.
• Strong customer-service orientation.
• Good knowledge of MS Office and/or relevant sales or POS systems.
• Ability to work in a fast-paced retail environment.

Preferred Experience

Candidates with experience selling any of the following will have an added advantage:

• Home appliances
• Kitchen appliances
• Cookware and kitchenware
• Homeware and household products
• Cleaning appliances
• Consumer electronics or related retail products

The client’s product range includes kitchen appliances, cleaning appliances, home appliances, cookware and other household products, making product-category knowledge particularly relevant to the role.

Ideal Candidate

The ideal candidate is a hands-on Sales Manager who can lead from the front, coach salespeople, understand customer buying behaviour and translate sales targets into daily execution.

We are particularly interested in candidates who have actually sold homeware, appliances, cookware, kitchen products or similar consumer products, rather than candidates whose experience has been limited to general administrative sales management.

• Develop and implement sales strategies to achieve revenue and sales targets.
• Lead, supervise and motivate the sales team to achieve individual and team targets.
• Set clear sales objectives, monitor performance and provide regular feedback.
• Track daily, weekly and monthly sales performance.
• Identify opportunities to increase sales, customer acquisition and repeat business.
• Monitor sales conversion and identify areas requiring improvement.
• Develop strategies to improve sales of slow-moving and priority products.
• Oversee day-to-day sales activities within the retail environment.
• Ensure customers receive professional and knowledgeable product assistance.
• Ensure the sales team understands product features, benefits, pricing and promotions.
• Handle escalated customer enquiries and complaints professionally.
• Monitor showroom/product presentation and ensure products are appropriately displayed.
• Work closely with operations and inventory teams to ensure product availability.
• Recruit, coach and develop sales team members where required.
• Conduct regular sales briefings and performance reviews.
• Identify sales-team training needs and recommend appropriate interventions.
• Establish accountability for sales targets and individual performance.
• Encourage a customer-focused and results-oriented sales culture.
• Prepare regular sales and performance reports for management.
• Analyse sales trends, customer behaviour and product performance.
• Monitor competitors, market trends and pricing.
• Recommend initiatives to improve sales and market penetration.
• Support promotional campaigns and other sales initiatives.
• Maintain strong relationships with key customers and potential business clients.

• Sales leadership
• Retail sales management
• Team supervision
• Business development
• Sales target management
• Customer relationship management
• Negotiation
• Sales reporting and analysis
• Performance management
• Product knowledge
• Customer service
• Problem-solving
• Communication
• Coaching and mentoring
• Commercial awareness

• Minimum 3 years proven experience managing sales in a retail business.
• Demonstrated experience leading and supervising a sales team.
• Proven ability to work against sales targets and KPIs.
• Strong understanding of retail sales and customer conversion.
• Excellent communication, negotiation and interpersonal skills.
• Strong leadership and team-management capabilities.
• Good analytical and reporting skills.
• Strong customer-service orientation.
• Good knowledge of MS Office and/or relevant sales or POS systems.
• Ability to work in a fast-paced retail environment.