Position Overview:

Our client is a leading distributor of wines and beverages in Kenya, seeking an experienced Sales Representative to expand our presence along the South and North Coast. If you’re a driven sales professional with deep local market knowledge, join Wine and More to drive sales, build lasting customer relationships, and grow with a market-leading team.

The ideal candidate has a strong sales and customer-management background, preferably in the beverage or wine industry, with a proven track record of driving sales growth.

Key Responsibilities:

• Develop and execute sales strategies to increase market share along the South and North Coast.
• Identify, prospect, and onboard new retail and wholesale accounts (hotels, restaurants, bars, shops).
• Maintain and grow relationships with existing customers; conduct regular account visits.
• Meet and exceed sales targets, KPIs, and territory revenue goals.
• Conduct product presentations, tastings, and promotions to drive demand.
• Negotiate pricing, terms, and contracts with customers.
• Coordinate and support merchandising, stock placement, and promotional displays.
• Monitor competitor activity and market trends; provide actionable market feedback.
• Prepare regular sales reports, forecasts, and territory plans.
• Collaborate with logistics and warehouse teams to ensure timely deliveries and stock availability.
• Train and support junior sales staff or brand ambassadors in the territory when required.
• Ensure compliance with company policies, licensing, and responsible-supply regulations.

Qualification

• Diploma/Degree in Marketing, Business Administration or related filed
• Minimum 4 years’ sales experience, preferably in a similar industry
• Senior-level experience, ideally above Sales Representative level
• Strategic, proactive and results-oriented
• Comfortable working independently in the field
• Track record of meeting/exceeding sales targets and managing a sales territory
• Strong negotiation, presentation, and closing skills
• Excellent relationship-building and customer-service abilities
• Strong communication skills in English and Swahili
• Experience supervising or mentoring junior sales staff
• Good knowledge of local market dynamics along the South and North Coast
• Valid driver’s license and willingness to travel frequently within the territory
• Proficient with MS Office and CRM tools for reporting and forecasting
• Understanding of beverage licensing and responsible supply requirements
• Based on either in the North Coast or South Coast or must be willing to relocate

• Develop and execute sales strategies to increase market share along the South and North Coast.
• Identify, prospect, and onboard new retail and wholesale accounts (hotels, restaurants, bars, shops).
• Maintain and grow relationships with existing customers; conduct regular account visits.
• Meet and exceed sales targets, KPIs, and territory revenue goals.
• Conduct product presentations, tastings, and promotions to drive demand.
• Negotiate pricing, terms, and contracts with customers.
• Coordinate and support merchandising, stock placement, and promotional displays.
• Monitor competitor activity and market trends; provide actionable market feedback.
• Prepare regular sales reports, forecasts, and territory plans.
• Collaborate with logistics and warehouse teams to ensure timely deliveries and stock availability.
• Train and support junior sales staff or brand ambassadors in the territory when required.
• Ensure compliance with company policies, licensing, and responsible-supply regulations.

• Proficiency in sales strategy
• Client relationship management
• Territory growth
• Negotiation skills
• Presentation skills
• Closing skills
• Relationship-building abilities
• Customer-service abilities
• Communication skills in English and Swahili
• Supervising or mentoring junior sales staff
• Knowledge of local market dynamics
• MS Office proficiency
• CRM tools proficiency
• Understanding of beverage licensing and responsible supply requirements

• Diploma/Degree in Marketing, Business Administration or related filed
• Minimum 4 years’ sales experience, preferably in a similar industry
• Senior-level experience, ideally above Sales Representative level
• Strategic, proactive and results-oriented
• Comfortable working independently in the field
• Track record of meeting/exceeding sales targets and managing a sales territory
• Strong negotiation, presentation, and closing skills
• Excellent relationship-building and customer-service abilities
• Strong communication skills in English and Swahili
• Experience supervising or mentoring junior sales staff
• Good knowledge of local market dynamics along the South and North Coast
• Valid driver’s license and willingness to travel frequently within the territory
• Proficient with MS Office and CRM tools for reporting and forecasting
• Understanding of beverage licensing and responsible supply requirements
• Based on either in the North Coast or South Coast or must be willing to relocate