About this role:

As a Senior Content Designer, you take ownership of the quality and strategic direction of content across your squad or product area. You bring expert content design judgment, deep user insight, and a collaborative mindset to shape product experiences that are clear, inclusive, and emotionally engaging. You support junior content designers, influence cross-team content strategy, and play a vital role in driving alignment across product, design, and engineering. You display an exceptional grasp of design thinking and content design expertise and are comfortable delivering well-thought out ideas to senior stakeholders and driving content design strategy each day.

What you’ll do

• You are responsible for end-to-end content design strategy and execution on a project, from discovery through delivery, launch, and ongoing iteration.
• Partnering closely with product managers, product designers, and engineers to embed content strategy in product discovery and delivery, shaping scope, trade-offs, and sequencing.
• Define for exceptional, accessible, and inclusive content that builds trust, clarity, and meaningful user engagement.
• Comfortable wireframing and prototyping and delivering your work in Figma, with clear rationale, adhering to a design systems and content design principles.
• Define content design strategy that aligns with business objectives and technical feasibility, ensuring content is not just clear but emotionally intelligent and on brand.
• Craft high-quality content for complex product flows, interface text, microcopy, error messaging, help content, and documentation, setting the bar for tone, clarity, and consistency.
• Take a strong role in qualitative and quantitative research methods (user interviews, usability tests, A/B experiments, content audits, analytics) using insight as a core design input.
• Collaborate deeply, proactively shaping product direction, surfacing trade-offs, and influencing delivery approaches.
• Drive the evolution of content design style guides, working closely with brand, marketing, and communications teams.
• Design thoughtful content that enhances usability, emotional impact, and user satisfaction.
• Balance speed and rigour with strong judgment on when to ship versus polish, especially on complex or fast-moving environments.
• Support junior content designers on the team and supports in terms of stakeholder management.
• Lead alignment and collaboration across teams and stakeholders, clearly communicating content design rationale and facilitating strategic working sessions.
• Set a high standard for product teams, fostering a culture of sound content design practices, constructive feedback, and shared accountability.
• You are able to justify content design decisions to senior stakeholders with clear rationale and delivers work in a standardised format that you help to evolve. You are able to deliver multiple variations, informed by insights and can confidently explain the pros and cons of particular solutions.

What you need to succeed

• 5+ years of experience working as a content designer.
• You are incredibly comfortable with the design aspect of content design – understanding this role is deeper than 'just words'.
• Strong stakeholder management skills are a must for this role.
• You must be able to work in a fast-changing environment where processes are still being defined.
• Exceptional knowledge of content design principles and end-to-end product thinking.
• Experience with A/B testing, UX metrics, and data interpretation and the ability to drive your own research initiatives.
• Exceptional product intuition - understanding user needs, business constraints, and technical feasibility.
• Good knowledge of Figma - how to collaborate, create prototypes, and work to produce agile solutions quickly, with little to no help.
• Experience using AI a plus. Great if you’ve built workflows/tools using AI.
• Excellent knowledge of working in cross-functional teams. Able to advocate for content design across various company areas and embed content design early in product planning.
• Actively contributes to a content design system, creating reusable patterns and components
• Experience in fintech or SaaS environments is a strong advantage.
• Strong communication skills - able to explain the “why” behind your decisions
• Strong stakeholder management is a must for this role

• End-to-end content design strategy and execution on a project, from discovery through delivery, launch, and ongoing iteration.
• Partnering closely with product managers, product designers, and engineers to embed content strategy in product discovery and delivery, shaping scope, trade-offs, and sequencing.
• Define for exceptional, accessible, and inclusive content that builds trust, clarity, and meaningful user engagement.
• Comfortable wireframing and prototyping and delivering your work in Figma, with clear rationale, adhering to a design systems and content design principles.
• Define content design strategy that aligns with business objectives and technical feasibility, ensuring content is not just clear but emotionally intelligent and on brand.
• Craft high-quality content for complex product flows, interface text, microcopy, error messaging, help content, and documentation, setting the bar for tone, clarity, and consistency.
• Take a strong role in qualitative and quantitative research methods (user interviews, usability tests, A/B experiments, content audits, analytics) using insight as a core design input.
• Collaborate deeply, proactively shaping product direction, surfacing trade-offs, and influencing delivery approaches.
• Drive the evolution of content design style guides, working closely with brand, marketing, and communications teams.
• Design thoughtful content that enhances usability, emotional impact, and user satisfaction.
• Balance speed and rigour with strong judgment on when to ship versus polish, especially on complex or fast-moving environments.
• Support junior content designers on the team and supports in terms of stakeholder management.
• Lead alignment and collaboration across teams and stakeholders, clearly communicating content design rationale and facilitating strategic working sessions.
• Set a high standard for product teams, fostering a culture of sound content design practices, constructive feedback, and shared accountability.
• Justify content design decisions to senior stakeholders with clear rationale and delivers work in a standardised format that you help to evolve. You are able to deliver multiple variations, informed by insights and can confidently explain the pros and cons of particular solutions.

• Content design
• Stakeholder management
• Design thinking
• Figma
• AI
• Cross-functional teams
• Content design system
• Fintech
• SaaS
• Communication skills
• User research
• A/B testing
• UX metrics
• Data interpretation
• Product intuition
• Wireframing
• Prototyping

• BA/BSc/HND
• 5+ years of experience working as a content designer.
• Incredibly comfortable with the design aspect of content design.
• Strong stakeholder management skills.
• Ability to work in a fast-changing environment where processes are still being defined.
• Exceptional knowledge of content design principles and end-to-end product thinking.
• Experience with A/B testing, UX metrics, and data interpretation and the ability to drive your own research initiatives.
• Exceptional product intuition - understanding user needs, business constraints, and technical feasibility.
• Good knowledge of Figma - how to collaborate, create prototypes, and work to produce agile solutions quickly, with little to no help.
• Experience using AI a plus. Great if you’ve built workflows/tools using AI.
• Excellent knowledge of working in cross-functional teams. Able to advocate for content design across various company areas and embed content design early in product planning.
• Actively contributes to a content design system, creating reusable patterns and components.
• Experience in fintech or SaaS environments is a strong advantage.
• Strong communication skills - able to explain the “why” behind your decisions.
• Strong stakeholder management is a must for this role.