Senior Manager, Digital Marketing and Communications
2025-08-01T19:04:34+00:00
I&M Bank
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_6338/logo/I&m%20Bank%20Group.png
https://www.imbankgroup.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Banking
Media, Communications & Writing
2025-08-06T17:00:00+00:00
Kenya
8
Job Purpose
- The role is responsible for the design and implementation of data-driven digital marketing strategies that drive new customer acquisition, increase engagement, and build brand affinity. This role exists to enhance I&M Bank's position as a digitally innovative financial partner by executing effective campaigns, overseeing digital channels, and managing strategic projects that align with both brand and commercial objectives.
Key Responsibilities
- Manage stakeholder engagements within the Bank and Group to understand their digital needs, objectives, and the ideal audience for the segment solutions.
- Identify strategic digital opportunities and channels to enhance and deliver cutting edge campaign strategies
- Determine success metrics and KPIs to drive brand awareness (Engagement, Reach, Impression) and Conversion (Leads and Sales)
- Work and supervise the team to design and develop various marketing communications targeting internal and external stakeholders via relevant marketing channels to create a cohesive brand image and messaging construct.
- Design, develop and manage the overall social media plan, providing clarity on activity, priorities and success metrics/criteria.
- Define strategic content type and advertising formats for business and brand campaigns.
- End-to- end management of the bank’s core social media platforms (Twitter, LinkedIn, Facebook, Instagram and YouTube) as well as content review.
- Manage the bank’s online reputation across customer comments, brand mentions across all earned, owned and paid media to ensure sustained positive brand reputation and craft proactive reputation management strategies.
- Develop daily, weekly, monthly and quarterly reports across social media, digital marketing and media coverage for all entities.
- Research and identify potential new media partners/vendors to enhance the marketing/communications plans.
- Adopt and share best practices and ideas for digital marketing campaigns with the group.
Job Dimensions:
Financial Responsibility:
Job Specifications
Academic Qualifications
- Master’s degree in relevant field
- Bachelor’s degree in Marketing, Communications, or a related field
- Professional certifications in Digital Marketing (Google, Meta, HubSpot) preferred
- Graphic Design is an added advantage
- Professional Qualifications / Membership to professional bodies/ Publication
- Membership in professional bodies in the Digital Marketing field.
- CIM, MSK memberships or in related field.
Work Experience Required
- Over six (6) years’ relevant experience with over three (3) years in a senior management role in a similar sized organisation
Competencies:
- Performance marketing and campaign optimization
- Strong Digital Knowledge of SEO, SEM, Programmatic Ad-buying, Analytics, Design Thinking UX/UI
- Strong Commercial Awareness and an ability to connect to business goals
- Planning & Organizational skills
- Analytical Skills and attention to detail
- Strong Oral and Written Communication skills
- Interpersonal skills to manage stakeholders at all levels
- Strong Ethics and integrity
- Excellent Analytics and Reporting Skills and Tools.
Manage stakeholder engagements within the Bank and Group to understand their digital needs, objectives, and the ideal audience for the segment solutions. Identify strategic digital opportunities and channels to enhance and deliver cutting edge campaign strategies Determine success metrics and KPIs to drive brand awareness (Engagement, Reach, Impression) and Conversion (Leads and Sales) Work and supervise the team to design and develop various marketing communications targeting internal and external stakeholders via relevant marketing channels to create a cohesive brand image and messaging construct. Design, develop and manage the overall social media plan, providing clarity on activity, priorities and success metrics/criteria. Define strategic content type and advertising formats for business and brand campaigns. End-to- end management of the bank’s core social media platforms (Twitter, LinkedIn, Facebook, Instagram and YouTube) as well as content review. Manage the bank’s online reputation across customer comments, brand mentions across all earned, owned and paid media to ensure sustained positive brand reputation and craft proactive reputation management strategies. Develop daily, weekly, monthly and quarterly reports across social media, digital marketing and media coverage for all entities. Research and identify potential new media partners/vendors to enhance the marketing/communications plans. Adopt and share best practices and ideas for digital marketing campaigns with the group.
Master’s degree in relevant field Bachelor’s degree in Marketing, Communications, or a related field Professional certifications in Digital Marketing (Google, Meta, HubSpot) preferred Graphic Design is an added advantage Professional Qualifications / Membership to professional bodies/ Publication Membership in professional bodies in the Digital Marketing field. CIM, MSK memberships or in related field. Work Experience Required Over six (6) years’ relevant experience with over three (3) years in a senior management role in a similar sized organisation
JOB-688d0fc21d55a
Vacancy title:
Senior Manager, Digital Marketing and Communications
[Type: FULL_TIME, Industry: Banking, Category: Media, Communications & Writing]
Jobs at:
I&M Bank
Deadline of this Job:
Wednesday, August 6 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Friday, August 1 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Job Purpose
- The role is responsible for the design and implementation of data-driven digital marketing strategies that drive new customer acquisition, increase engagement, and build brand affinity. This role exists to enhance I&M Bank's position as a digitally innovative financial partner by executing effective campaigns, overseeing digital channels, and managing strategic projects that align with both brand and commercial objectives.
Key Responsibilities
- Manage stakeholder engagements within the Bank and Group to understand their digital needs, objectives, and the ideal audience for the segment solutions.
- Identify strategic digital opportunities and channels to enhance and deliver cutting edge campaign strategies
- Determine success metrics and KPIs to drive brand awareness (Engagement, Reach, Impression) and Conversion (Leads and Sales)
- Work and supervise the team to design and develop various marketing communications targeting internal and external stakeholders via relevant marketing channels to create a cohesive brand image and messaging construct.
- Design, develop and manage the overall social media plan, providing clarity on activity, priorities and success metrics/criteria.
- Define strategic content type and advertising formats for business and brand campaigns.
- End-to- end management of the bank’s core social media platforms (Twitter, LinkedIn, Facebook, Instagram and YouTube) as well as content review.
- Manage the bank’s online reputation across customer comments, brand mentions across all earned, owned and paid media to ensure sustained positive brand reputation and craft proactive reputation management strategies.
- Develop daily, weekly, monthly and quarterly reports across social media, digital marketing and media coverage for all entities.
- Research and identify potential new media partners/vendors to enhance the marketing/communications plans.
- Adopt and share best practices and ideas for digital marketing campaigns with the group.
Job Dimensions:
Financial Responsibility:
Job Specifications
Academic Qualifications
- Master’s degree in relevant field
- Bachelor’s degree in Marketing, Communications, or a related field
- Professional certifications in Digital Marketing (Google, Meta, HubSpot) preferred
- Graphic Design is an added advantage
- Professional Qualifications / Membership to professional bodies/ Publication
- Membership in professional bodies in the Digital Marketing field.
- CIM, MSK memberships or in related field.
Work Experience Required
- Over six (6) years’ relevant experience with over three (3) years in a senior management role in a similar sized organisation
Competencies:
- Performance marketing and campaign optimization
- Strong Digital Knowledge of SEO, SEM, Programmatic Ad-buying, Analytics, Design Thinking UX/UI
- Strong Commercial Awareness and an ability to connect to business goals
- Planning & Organizational skills
- Analytical Skills and attention to detail
- Strong Oral and Written Communication skills
- Interpersonal skills to manage stakeholders at all levels
- Strong Ethics and integrity
- Excellent Analytics and Reporting Skills and Tools.
Work Hours: 8
Experience in Months: 72
Level of Education: bachelor degree
Job application procedure
Interested and qualified? Click here to apply
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