Shopper Manager - Ciders
2025-08-23T09:15:37+00:00
Diageo
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FULL_TIME
kenya
Nairobi
00100
Kenya
Manufacturing
Management
2025-09-05T17:00:00+00:00
Kenya
8
About the Role
Join KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.
- Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
- Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
- Financial Stewardship: Manage program budgets effectively to increase return on investment.
- Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
- Performance Monitoring: Analyze cider category performance to identify growth opportunities.
Key Attributes
- Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
- Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
- Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
- Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.
Role Responsibilities
- Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
- Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
- Use data-driven insights for program effectiveness, supporting decision-making processes.
- Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
- Design financially viable marketing strategies that support brand growth ahead of category trends.
Top Accountabilities
- Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
- Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
- Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
- Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
- Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.
About the Role
Join KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.
- Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
- Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
- Financial Stewardship: Manage program budgets effectively to increase return on investment.
- Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
- Performance Monitoring: Analyze cider category performance to identify growth opportunities.
Key Attributes
- Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
- Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
- Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
- Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.
Role Responsibilities
- Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
- Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
- Use data-driven insights for program effectiveness, supporting decision-making processes.
- Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
- Design financially viable marketing strategies that support brand growth ahead of category trends.
Top Accountabilities
- Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
- Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
- Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
- Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
- Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.
Experience / Skills Required
- Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience).
- Minimum 4 years of commercial experience with proven business results delivery capability.
- Demonstrated leadership skills in team management or cross-functional collaboration without direct authority.
- Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.
Role Responsibilities Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions. Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies. Use data-driven insights for program effectiveness, supporting decision-making processes. Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E). Design financially viable marketing strategies that support brand growth ahead of category trends.
About the Role Join KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category. Customer-Centric Focus: Develop compelling propositions aligned with consumer needs. Commercial Impact: Design and implement profitable shopper programs that enhance brand value. Financial Stewardship: Manage program budgets effectively to increase return on investment. Growth Opportunities: Identify initiatives that unlock new demand and financial returns. Performance Monitoring: Analyze cider category performance to identify growth opportunities. Key Attributes Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently. Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs. Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders. Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence. Role Responsibilities Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions. Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies. Use data-driven insights for program effectiveness, supporting decision-making processes. Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E). Design financially viable marketing strategies that support brand growth ahead of category trends. Top Accountabilities Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L. Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation. Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency. Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization. Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success. Experience / Skills Required Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience). Minimum 4 years of commercial experience with proven business results delivery capability. Demonstrated leadership skills in team management or cross-functional collaboration without direct authority. Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.
JOB-68a986b9e2ed8
Vacancy title:
Shopper Manager - Ciders
[Type: FULL_TIME, Industry: Manufacturing, Category: Management]
Jobs at:
Diageo
Deadline of this Job:
Friday, September 5 2025
Duty Station:
kenya | Nairobi | Kenya
Summary
Date Posted: Saturday, August 23 2025, Base Salary: Not Disclosed
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JOB DETAILS:
About the Role
Join KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.
- Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
- Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
- Financial Stewardship: Manage program budgets effectively to increase return on investment.
- Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
- Performance Monitoring: Analyze cider category performance to identify growth opportunities.
Key Attributes
- Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
- Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
- Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
- Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.
Role Responsibilities
- Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
- Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
- Use data-driven insights for program effectiveness, supporting decision-making processes.
- Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
- Design financially viable marketing strategies that support brand growth ahead of category trends.
Top Accountabilities
- Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
- Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
- Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
- Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
- Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.
About the Role
Join KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.
- Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
- Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
- Financial Stewardship: Manage program budgets effectively to increase return on investment.
- Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
- Performance Monitoring: Analyze cider category performance to identify growth opportunities.
Key Attributes
- Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
- Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
- Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
- Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.
Role Responsibilities
- Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
- Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
- Use data-driven insights for program effectiveness, supporting decision-making processes.
- Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
- Design financially viable marketing strategies that support brand growth ahead of category trends.
Top Accountabilities
- Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
- Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
- Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
- Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
- Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.
Experience / Skills Required
- Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience).
- Minimum 4 years of commercial experience with proven business results delivery capability.
- Demonstrated leadership skills in team management or cross-functional collaboration without direct authority.
- Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.
Work Hours: 8
Experience in Months: 48
Level of Education: bachelor degree
Job application procedure
Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply
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