About the Organization

Style Up Beauty & Skincare is a beauty and skincare brand dedicated to offering top-tier skincare products, routine guidance, and beauty solutions. We are looking for a creative, passionate, and results-driven Social Media Manager to build brand awareness, drive engagement, and manage our digital presence across multiple social platforms.

Job Summary & Role Scope

The Social Media Manager will take full ownership of Style Up Beauty & Skincare's digital footprint across Instagram, Facebook, and TikTok. This role involves planning and executing a cohesive content calendar, producing engaging short-form video and visual content, interacting with our online community, and executing campaign strategies to grow audience size and convert followers into loyal customers.

Key Responsibilities

Content Creation & Channel Management

• Manage daily operations of the brand’s Instagram, Facebook, and TikTok accounts.
• Create, curate, and post daily feed content and stories, including high-quality product photos, behind-the-scenes footage, educational content, reels, and video tutorials.
• Edit video and graphic assets tailored for short-form social formats using tools like CapCut and Canva.
• Maintain brand aesthetic, visual guidelines, and tone of voice across all channels.

Strategy, Planning & Campaigns

• Develop, manage, and execute a comprehensive social media content calendar.
• Brainstorm and execute creative campaign concepts to promote flagship products, special offers, seasonal sales, and new inventory arrivals.
• Monitor channel analytics, track performance metrics, and propose data-informed ideas to increase audience engagement and reach.

Community Engagement & Customer Support

• Respond promptly to comments, direct messages (DMs), and customer inquiries across all platforms in a friendly, professional manner.
• Build active engagement with the online community, beauty influencers, and brand advocates.

Compliance & Ethical Marketing

• Ensure all beauty and skincare claims adhere to industry disclaimers, compliance standards, and ethical marketing practices.

Qualifications & Requirements

Experience & Technical Skills

• Experience: 1 to 2+ years of proven experience managing social media accounts for business entities (beauty, retail, or e-commerce background preferred).
• Content & Editing: Strong hands-on skills in video editing (CapCut), basic graphic design (Canva), and product photography.
• Tools & Analytics: Proficiency in social post-scheduling tools, social media analytics platforms, and content planning frameworks.
• Paid Media (Advantage): Working knowledge of Meta Ads (Facebook & Instagram Ad Manager) is a strong plus.

Industry Knowledge & Attributes

• Skincare Knowledge: Strong understanding of skincare ingredients, skin types, routines, and common beauty trends.
• Trend Savviness: Deeply familiar with current TikTok/Reels audio trends, viral formats, and social media best practices.
• Personal Attributes: Highly creative, tech-savvy, reliable, detail-oriented, and results-driven.

• Manage daily operations of the brand’s Instagram, Facebook, and TikTok accounts.
• Create, curate, and post daily feed content and stories, including high-quality product photos, behind-the-scenes footage, educational content, reels, and video tutorials.
• Edit video and graphic assets tailored for short-form social formats using tools like CapCut and Canva.
• Maintain brand aesthetic, visual guidelines, and tone of voice across all channels.
• Develop, manage, and execute a comprehensive social media content calendar.
• Brainstorm and execute creative campaign concepts to promote flagship products, special offers, seasonal sales, and new inventory arrivals.
• Monitor channel analytics, track performance metrics, and propose data-informed ideas to increase audience engagement and reach.
• Respond promptly to comments, direct messages (DMs), and customer inquiries across all platforms in a friendly, professional manner.
• Build active engagement with the online community, beauty influencers, and brand advocates.
• Ensure all beauty and skincare claims adhere to industry disclaimers, compliance standards, and ethical marketing practices.

• Video editing (CapCut)
• Basic graphic design (Canva)
• Product photography
• Social post-scheduling tools
• Social media analytics platforms
• Content planning frameworks
• Meta Ads (Facebook & Instagram Ad Manager) - Advantage
• Skincare knowledge
• Trend Savviness (TikTok/Reels audio trends, viral formats)

• 1 to 2+ years of proven experience managing social media accounts for business entities (beauty, retail, or e-commerce background preferred).
• Strong hands-on skills in video editing (CapCut), basic graphic design (Canva), and product photography.
• Proficiency in social post-scheduling tools, social media analytics platforms, and content planning frameworks.
• Working knowledge of Meta Ads (Facebook & Instagram Ad Manager) is a strong plus.
• Strong understanding of skincare ingredients, skin types, routines, and common beauty trends.
• Deeply familiar with current TikTok/Reels audio trends, viral formats, and social media best practices.
• Highly creative, tech-savvy, reliable, detail-oriented, and results-driven.