Role Purpose:

This is a commercially-focused, technically-grounded role responsible for driving market development, customer acquisition and profitable growth of the company's premix, concentrate and feed additive portfolio.

The role acts as the primary technical-commercial link between the business and the market — providing formulation support, identifying commercial opportunities, generating actionable market intelligence and developing strong industry relationships that underpin sustainable business growth

Key Duties and Responsibilities:

Market Development & Business Growth

• Develop and execute a market development strategy for premixes, concentrates and feed additives across Kenya.
• Identify, qualify and convert new business opportunities with feed manufacturers, integrated poultry producers and commercial livestock operations.
• Build and manage a robust sales pipeline, tracking leads from identification through to closure.
• Achieve volume and revenue growth targets across the premix, concentrate and feed additive categories.
• Develop and present commercially compelling technical proposals to prospective and existing customers.
• Represent the company at industry events, trade fairs and stakeholder forums to raise brand visibility and generate leads.

Industry Relationship Management

• Build and maintain a broad, active network across feed millers, nutritionists, veterinarians, livestock producers and industry associations.
• Develop long-term relationships with key decision-makers — procurement managers, production managers, nutritionists and general managers.
• Engage proactively with feed additive developers and suppliers on innovations, emerging ingredients and market developments.
• Maintain consistent, value-adding engagement with existing accounts to maximize retention and share of wallet.

Job Requirements

Qualifications & Experience

Minimum Requirements

• Higher Diploma in Animal Nutrition, Feed Technology, Animal Production, Livestock Production or related discipline.
• Minimum 5 years' experience within animal nutrition, feed manufacturing, premix, concentrate or feed additives industry.
• Practical exposure to feed formulation and feed manufacturing processes.
• Experience engaging feed millers, nutritionists and commercial livestock producers.
• Proven ability to identify and develop new business opportunities.
• Experience providing technical support within a commercial environment.

Added Advantage

• Bachelor's Degree in Animal Science, Animal Nutrition, Veterinary Medicine or related field.
• Postgraduate qualification in Animal Nutrition, Agribusiness or MBA.
• Knowledge of feed formulation software
• Existing relationships with feed additive suppliers, feed millers or key livestock producers.
• Exposure to new product development and product commercialization processes.
• Advanced proficiency in Microsoft Excel and data analysis tools.

• Develop and execute a market development strategy for premixes, concentrates and feed additives across Kenya.
• Identify, qualify and convert new business opportunities with feed manufacturers, integrated poultry producers and commercial livestock operations.
• Build and manage a robust sales pipeline, tracking leads from identification through to closure.
• Achieve volume and revenue growth targets across the premix, concentrate and feed additive categories.
• Develop and present commercially compelling technical proposals to prospective and existing customers.
• Represent the company at industry events, trade fairs and stakeholder forums to raise brand visibility and generate leads.
• Build and maintain a broad, active network across feed millers, nutritionists, veterinarians, livestock producers and industry associations.
• Develop long-term relationships with key decision-makers — procurement managers, production managers, nutritionists and general managers.
• Engage proactively with feed additive developers and suppliers on innovations, emerging ingredients and market developments.
• Maintain consistent, value-adding engagement with existing accounts to maximize retention and share of wallet.

• Technical support
• Sales pipeline management
• Market development
• Customer acquisition
• Relationship management
• Data analysis
• Microsoft Excel

• Higher Diploma in Animal Nutrition, Feed Technology, Animal Production, Livestock Production or related discipline.
• Bachelor's Degree in Animal Science, Animal Nutrition, Veterinary Medicine or related field.
• Postgraduate qualification in Animal Nutrition, Agribusiness or MBA.
• Knowledge of feed formulation software