Vacancy title:
Trade Development Representative (TDR)

[Type: FULL_TIME, Industry: Marketing, Sales and Service, Category: Business Operations]

Jobs at:
HCS Affiliates Group

Deadline of this Job:
Monday, October 20 2025

Duty Station:
kenya | Bomet | Kenya

Summary
Date Posted: Monday, October 13 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Our Client in the FMCG sector seeks to recruit a Sales Representative whose main purpose will be to manage Sales, Marketing and Distribution of all Company products effectively and efficiently within the country using available resources so as to achieve profitable volume of sales.

Market route for each TDR will be: (facilitation of movement from town to town is given)

1. Narok, Bomet, Kisii, Homabay route
2. Kisumu, Kakamega, Kericho, Bungoma route
3. Naivasha, Nakuru, Gilgil, Nyahururu route

Duties and Responsibilities

• Build a strong route to market network and provision of efficient customer service so as to attain sustainable, profitable sales volume growth and to maximize sales opportunities presented in the market for premium products.
• Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
• Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products.
• Support the Brand Marketing process by identifying the key opportunities in Listing and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
• Execute Trade Marketing Strategy across a portfolio of brands in consultation with Marketing Manager and Sales Manager. This includes brand activations, merchandising and POS placement
• Implement and establish close working relationships with partners Traders and Retailers in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
• Represent the company, acting in accordance with company business standards managing financial activities in an ethical manner
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Responsible for monitoring and reporting on competitive activity document all pricing activities
• Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keeps management informed by submitting activity and results reports, such as daily visit reports, weekly work plans, and monthly and annual territory analyses.

Requirements

• Must have a University professional degree in Sales, Marketing or other relevant fields.
• Minimum of 5 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry.
• Excellent verbal and written communication skills (outgoing personality).
• Must have a valid Driver’s License (DL)
• Ability to prioritize and organize workloads independently when required.
• Ability to problem solve and ‘make things happen.

Work Hours: 8

Experience in Months: 60

Level of Education: bachelor degree

Job application procedure

Applicants who meet the requirements stated above should send their applications and detailed CVs with a day - time telephone number to the email address: jobshag@hcsaffiliatesgroup.com with TDR - Plus the preferred Market Route on the Subject line. Candidates MUST indicate their Current and Expected salaries. Due to the high volume of applications, we will only respond to shortlisted candidates.

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