Key Responsibilities

• Advocacy Strategy Development and Implementation (30%)
• Lead the design, operationalization, and continuous refinement of the CASCADE Advocacy and
• Communications Strategy.
• Translate multisectoral nutrition priorities intclear advocacy agendas, messaging frameworks, and engagement approaches.
• Identify and respond temerging policy windows, aligning advocacy actions with national and global nutrition priorities.
• Policy Engagement and Multi-Stakeholder Coordination (20%)
• Actively participate in national and county-level policy and technical platforms, including technical working
• groups and advocacy coalitions.
• Support alignment of messaging and advocacy priorities across stakeholders, including government, civil
• society, and development partners.
• Contribute tdevelopment of policy briefs, position papers, and advocacy submissions targeting decision-
• makers, including parliamentary stakeholders.
• Strategic Communications and Content Development (10%)
• Lead the development, quality assurance, and dissemination of high-impact advocacy and communication
• products, including:
• Policy briefs and advocacy papers
• Media kits and press materials
• Donor visibility products
• Digital and multimedia advocacy content
• Coordinate and manage external consultants (writers, designers, media specialists) tensure high-quality outputs aligned with project and organizational standards.
• Ensure consistent branding, messaging, and narrative coherence across all communication outputs.
• Advocacy Campaigns, Events, and Public Engagement (5%)
• Support the design and execution of high-level advocacy events, policy dialogues, and public engagement forums.
• Shape communications around key national and global moments (e.g., accountability forums, policy convenings, and nutrition-related events).
• Package and disseminate outcomes from events tstrengthen advocacy positioning and influence.
• Community-Led and Evidence-Based Advocacy (5%)
• Facilitate and support community-driven advocacy processes, including:
• Budget advocacy initiatives
• Public participation processes
• Community scorecard and accountability platforms
• Translate community-level evidence and experiences intcompelling advocacy messages and communication products.
• Strengthen linkages between grassroots advocacy and national policy engagement.
• Media Engagement and Public Visibility (5%)
• Engage with media tpromote project outputs, policy messages, and advocacy priorities.
• Support strategic media outreach and capacity strengthening on ethical storytelling and responsible communication.
• Ensure visibility of project achievements in line with national and global nutrition commitments.
• Digital Communications and Knowledge Management (10%)
• Oversee development and dissemination of digital advocacy content, including online platforms and multimedia assets.
• Maintain and update project communication channels with relevant, timely, and high-quality content.
• Document advocacy outcomes, lessons learned, and success stories for internal and external use.
• Monitoring, Evaluation, and Learning (MEAL) for Advocacy (5%)
• Collaborate with the MEAL team ttrack, document, and report advocacy and communications outcomes.
• Contribute tdevelopment of frameworks for measuring advocacy effectiveness and influence.
• Support learning, reflection, and adaptation through documentation of evidence and cross-country knowledge sharing.
• Planning, Reporting, and Institutional Learning (5%)
• Contribute tannual workplans, implementation plans, and adaptive programming processes.
• Lead or contribute tdonor reporting on advocacy and communications, ensuring clear articulation of results and value for money.
• Support development of knowledge products for CARE platforms and broader learning initiatives.
• Partnerships and Stakeholder Engagement (5%)
• Build and maintain strategic partnerships with:
• Government institutions (national and county)
• Civil society organizations and alliances
• Community-based organizations
• Development partners and private sector actors
• Represent the project in relevant forums and strengthen networks that enhance advocacy impact and visibility.
• Facilitate collaboration across stakeholders tadvance shared advocacy objectives.

Qualifications

• Degree in communication, Journalism and other relevant field.
• At least five years of work experience in media and communications with experience in engaging decision- makers across Kenya and beyond.
• Demonstrate professional competence and mastery of subject matter.
• Proven ability tdevelop and implement effective communication strategies tachieve advocacy goals.
• Ability thelp achieve breakthroughs in political leadership, policy and practice.
• Be conversant with developing news stories and in shaping multimedia products.
• Ability toperate in a multilateral environment and work with broader coalitions, including engaging   women’s, youth other civil society movements and the private sector.
• Ability tconceptualize, design and implement major information campaigns.
• Knowledge on gender and human right issues.
• Communication, presentation, networking, and advocacy skills.
• Knowledge of social media platforms and experience in social media outreach.
• Knowledge of local media landscape.
• Understanding of development/relief issues

• Lead the design, operationalization, and continuous refinement of the CASCADE Advocacy and Communications Strategy.
• Translate multisectoral nutrition priorities into clear advocacy agendas, messaging frameworks, and engagement approaches.
• Identify and respond to emerging policy windows, aligning advocacy actions with national and global nutrition priorities.
• Actively participate in national and county-level policy and technical platforms, including technical working groups and advocacy coalitions.
• Support alignment of messaging and advocacy priorities across stakeholders, including government, civil society, and development partners.
• Contribute to development of policy briefs, position papers, and advocacy submissions targeting decision-makers, including parliamentary stakeholders.
• Lead the development, quality assurance, and dissemination of high-impact advocacy and communication products, including: Policy briefs and advocacy papers, Media kits and press materials, Donor visibility products, Digital and multimedia advocacy content.
• Coordinate and manage external consultants (writers, designers, media specialists) to ensure high-quality outputs aligned with project and organizational standards.
• Ensure consistent branding, messaging, and narrative coherence across all communication outputs.
• Support the design and execution of high-level advocacy events, policy dialogues, and public engagement forums.
• Shape communications around key national and global moments (e.g., accountability forums, policy convenings, and nutrition-related events).
• Package and disseminate outcomes from events to strengthen advocacy positioning and influence.
• Facilitate and support community-driven advocacy processes, including: Budget advocacy initiatives, Public participation processes, Community scorecard and accountability platforms.
• Translate community-level evidence and experiences into compelling advocacy messages and communication products.
• Strengthen linkages between grassroots advocacy and national policy engagement.
• Engage with media to promote project outputs, policy messages, and advocacy priorities.
• Support strategic media outreach and capacity strengthening on ethical storytelling and responsible communication.
• Ensure visibility of project achievements in line with national and global nutrition commitments.
• Oversee development and dissemination of digital advocacy content, including online platforms and multimedia assets.
• Maintain and update project communication channels with relevant, timely, and high-quality content.
• Document advocacy outcomes, lessons learned, and success stories for internal and external use.
• Collaborate with the MEAL team to track, document, and report advocacy and communications outcomes.
• Contribute to development of frameworks for measuring advocacy effectiveness and influence.
• Support learning, reflection, and adaptation through documentation of evidence and cross-country knowledge sharing.
• Contribute to annual workplans, implementation plans, and adaptive programming processes.
• Lead or contribute to donor reporting on advocacy and communications, ensuring clear articulation of results and value for money.
• Support development of knowledge products for CARE platforms and broader learning initiatives.
• Build and maintain strategic partnerships with: Government institutions (national and county), Civil society organizations and alliances, Community-based organizations, Development partners and private sector actors.
• Represent the project in relevant forums and strengthen networks that enhance advocacy impact and visibility.
• Facilitate collaboration across stakeholders to advance shared advocacy objectives.

• Communication
• Presentation
• Networking
• Advocacy skills
• Knowledge of social media platforms and experience in social media outreach.
• Knowledge of local media landscape.
• Understanding of development/relief issues

• Degree in communication, Journalism and other relevant field.
• At least five years of work experience in media and communications with experience in engaging decision-makers across Kenya and beyond.
• Demonstrate professional competence and mastery of subject matter.
• Proven ability to develop and implement effective communication strategies to achieve advocacy goals.
• Ability to help achieve breakthroughs in political leadership, policy and practice.
• Be conversant with developing news stories and in shaping multimedia products.
• Ability to operate in a multilateral environment and work with broader coalitions, including engaging women’s, youth and other civil society movements and the private sector.
• Ability to conceptualize, design and implement major information campaigns.
• Knowledge on gender and human right issues.