Background information about the job or company (e.g., role context, company overview)

M-Gas is using technology to transform lives by providing clean cooking gas to all Kenyans 24 hrs, 7 days a week. We give you our cylinder filled with gas, a smart meter, a gas cooker and a key card as part of our package so you don’t have to pay the high upfront fee of buying a gas cylinder and cooker.

Responsibilities or duties

Own Area Sales Performance: Directly accountable for new customer acquisition, installation completion, and achieving revenue and Average Profit per Household (APH) growth targets across all depots.

Lead Customer Retention: Manage area-level churn and retention by strengthening sales activities, improving payment discipline, and embedding proactive retention strategies into daily routines.

Optimize Route-to-Market: Design and manage the sales coverage model to maximize lead conversion and cost efficiency, ensuring the strategic deployment of commission-based sales representatives.

Drive Sales Productivity: Continuously evaluate and improve sales processes, incentives, and tools to boost agent output, territory coverage, and overall conversion efficiency.

Lead and Coach the Team: Directly manage the Team Lead Growth and Retention, fostering a high-performance culture through clear KPIs, regular reviews, and structured field coaching.

Ensure Commercial Discipline: Own area-level profitability by monitoring cost drivers like asset utilization and sales productivity, holding depot teams accountable for budget adherence.

Utilize Data & Analytics: Track weekly/monthly performance (sales, retention, productivity) to generate insights, identify trends, and prepare business reviews with clear corrective actions.

Drive Market Intelligence & Expansion: Conduct competitor analysis to inform strategy and identify opportunities for growth, leading the execution of market entry plans for new territories.

Foster Cross-Functional Collaboration: Partner with Operations, Marketing, and Learning & Development teams to ensure seamless customer journeys and resolve issues impacting sales or retention.

Provide Decisive Leadership: Act as the senior commercial leader for the region, proactively solving performance, people, and market challenges with practical solutions in a dynamic environment.

Qualifications or requirements (e.g., education, skills)

Bachelor’s Degree in Business, Sales, or Economics; an MBA is a strong advantage

Experience needed

4–7+ years of progressive experience in Sales or Commercial Operations within high-growth, customer-facing organizations (ideally in PAYGO energy, LPG, renewables, fintech or last-mile distribution)

Minimum of 3 years in a leadership role managing regional or multi-location teams

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Strong commercial acumen with the ability to drive revenue, profitability, and cost discipline

Adept at translating company strategy into measurable regional execution plans

• Own Area Sales Performance: Directly accountable for new customer acquisition, installation completion, and achieving revenue and Average Profit per Household (APH) growth targets across all depots.
• Lead Customer Retention: Manage area-level churn and retention by strengthening sales activities, improving payment discipline, and embedding proactive retention strategies into daily routines.
• Optimize Route-to-Market: Design and manage the sales coverage model to maximize lead conversion and cost efficiency, ensuring the strategic deployment of commission-based sales representatives.
• Drive Sales Productivity: Continuously evaluate and improve sales processes, incentives, and tools to boost agent output, territory coverage, and overall conversion efficiency.
• Lead and Coach the Team: Directly manage the Team Lead Growth and Retention, fostering a high-performance culture through clear KPIs, regular reviews, and structured field coaching.
• Ensure Commercial Discipline: Own area-level profitability by monitoring cost drivers like asset utilization and sales productivity, holding depot teams accountable for budget adherence.
• Utilize Data & Analytics: Track weekly/monthly performance (sales, retention, productivity) to generate insights, identify trends, and prepare business reviews with clear corrective actions.
• Drive Market Intelligence & Expansion: Conduct competitor analysis to inform strategy and identify opportunities for growth, leading the execution of market entry plans for new territories.
• Foster Cross-Functional Collaboration: Partner with Operations, Marketing, and Learning & Development teams to ensure seamless customer journeys and resolve issues impacting sales or retention.
• Provide Decisive Leadership: Act as the senior commercial leader for the region, proactively solving performance, people, and market challenges with practical solutions in a dynamic environment.

• Sales
• Customer Success
• Leadership
• Commercial Acumen
• Data Analysis
• Market Intelligence
• Team Management
• Route-to-Market Optimization
• Sales Productivity Improvement
• Customer Retention Strategies
• Profitability Management

• Bachelor’s Degree in Business, Sales, or Economics
• MBA is a strong advantage
• 4–7+ years of progressive experience in Sales or Commercial Operations within high-growth, customer-facing organizations (ideally in PAYGO energy, LPG, renewables, fintech or last-mile distribution)
• Minimum of 3 years in a leadership role managing regional or multi-location teams
• Strong commercial acumen
• Ability to drive revenue, profitability, and cost discipline
• Adept at translating company strategy into measurable regional execution plans