A dynamic and results-driven Area Sales Manager to lead sales operations in Coast, responsible for driving sales growth, building strong customer relationships, and managing a team of sales representatives to achieve business objectives.

Main Responsibilities:

• Develop and implement sales strategies to achieve your area targets.
• Recruiting the sales staff under your watch in line with the company policy.
• Setting targets for the sales staff. (commission agents /Merchandisers)
• Ensure distribution & sales targets are met.
• Guiding the sales force in Identifying potential clients to introduce and sell the company products to.
• Ensure distributor credit policy is adhered to.
• Develop effective weekly/monthly sales itinerary or route plan that minimizes wastage of resources and time but achieves maximum results.
• Ensuring that the products are available in retail outlets consistently growing the shelve space for all products to achieve prominence and take a leading position.
• Implement stock inventory levels and guide on FIFO to staff and distribution network to ensure no expiries, no stock outs and minimize damages at all levels within the sales region.
• Constantly appraise the distribution system within the sales territory to avoid unnecessary bottlenecks and improve efficiency.
• Manage, monitor, appraise and evaluate the performance of staff reporting to you to ensure delivery of targets.
• Submit weekly sales report and detailed monthly report that must cover but not limited to: Competitor activities, Market trends, consumer feedback, Debtors position, Staff issues.
• Monthly sales tasks/performance for Sales Reps & Merchandisers.
• Driving marketing activities in your sales territory.
• Performing any other duties as may be assigned from time to time.

Required Skills and Qualifications:

• Degree in sales and marketing or related course.
• 3-4 years working experience in FMCG is a MUST.
• Exceptional communication and customer service.
• Chartered Institute of Marketing (CIM) Advanced Certificate in Sales Management.
• Reporting and presentation skills.
• Have a valid driving license.
• Background in Coast Region in a sales role will be an added advantage.

• Develop and implement sales strategies to achieve your area targets.
• Recruiting the sales staff under your watch in line with the company policy.
• Setting targets for the sales staff. (commission agents /Merchandisers)
• Ensure distribution & sales targets are met.
• Guiding the sales force in Identifying potential clients to introduce and sell the company products to.
• Ensure distributor credit policy is adhered to.
• Develop effective weekly/monthly sales itinerary or route plan that minimizes wastage of resources and time but achieves maximum results.
• Ensuring that the products are available in retail outlets consistently growing the shelve space for all products to achieve prominence and take a leading position.
• Implement stock inventory levels and guide on FIFO to staff and distribution network to ensure no expiries, no stock outs and minimize damages at all levels within the sales region.
• Constantly appraise the distribution system within the sales territory to avoid unnecessary bottlenecks and improve efficiency.
• Manage, monitor, appraise and evaluate the performance of staff reporting to you to ensure delivery of targets.
• Submit weekly sales report and detailed monthly report that must cover but not limited to: Competitor activities, Market trends, consumer feedback, Debtors position, Staff issues.
• Monthly sales tasks/performance for Sales Reps & Merchandisers.
• Driving marketing activities in your sales territory.
• Performing any other duties as may be assigned from time to time.

• Exceptional communication and customer service.
• Reporting and presentation skills.

• Degree in sales and marketing or related course.
• Chartered Institute of Marketing (CIM) Advanced Certificate in Sales Management.
• Have a valid driving license.