Background

The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

Key Purpose Statement

As an Area Sales Manager, you will turn our Route-To-Market strategy into field execution—driving volume and market share, developing the sales team in your sales district, and ensuring consistent brand presence.

Key Duties & Responsibilities

Key Outputs and Accountabilities include, but not limited to:

• Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
• Revenue Growth : Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories
• Sales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and training
• Customer Relationships : Maintain high levels of customer satisfaction through effective communication and service delivery
• Effective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
• Distributor Management : Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries

Skills, Experience & Education

Education

Bachelor’s degree in a business-related field.

Experience:

• Minimum 5 years' frontline FMCG sales experience
• Minimum 1 year of Team management
• Strong knowledge of FMCG sales, RTM principles, and market execution.
• Proven coaching, negotiation, dispute-resolution, and communication skills.
• Resilience and determination.
• Digital fluency — ability to use sales platforms and turn reports into action.

Skills

• Coaches and mentors team members, providing opportunities for growth and development
• Strong understanding of FMCG sales practices, RTM principles, and market execution standards
• Resolves disputes equitably, finding common ground in challenging situations
• Engages with a wide range of people and builds effective relationships within and outside the organization
• Builds lasting relationships with customers and meets their expectations
• Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
• Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
• Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
• Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports

• Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
• Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories
• Build a high-performing, motivated, frontline sales team by providing coaching and training
• Maintain high levels of customer satisfaction through effective communication and service delivery
• Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
• Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries

• Coaches and mentors team members, providing opportunities for growth and development
• Strong understanding of FMCG sales practices, RTM principles, and market execution standards
• Resolves disputes equitably, finding common ground in challenging situations
• Engages with a wide range of people and builds effective relationships within and outside the organization
• Builds lasting relationships with customers and meets their expectations
• Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
• Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
• Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
• Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports

• Bachelor’s degree in a business-related field.
• Minimum 5 years' frontline FMCG sales experience
• Minimum 1 year of Team management
• Strong knowledge of FMCG sales, RTM principles, and market execution.
• Proven coaching, negotiation, dispute-resolution, and communication skills.
• Resilience and determination.
• Digital fluency — ability to use sales platforms and turn reports into action.