Company Overview

Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14,000 employees in Africa, and approximately 7,000 employees in South Africa.

Key Purpose Statement

The Area Sales Manager’s purpose is to ensure streamlined trade execution, drive revenue growth, develop a high-performing sales team, maintain strong customer relationships, and optimize resource utilization to achieve increased sales volume and market share.

Key Duties & Responsibilities

• Maximizes allocation of resources in area
• Manages and measures sales targets daily and takes corrective action with team
• Coach and Lead the Account Development Team.
• Trade and Outlet Execution
• Outlet Development
• Drive Sales and Market share growth
• Partner with Account Developers and Customers to develop and execute a customer specific business plan
• Monitor competitive activities and align strategy to counter Competition
• Ensure compliance to Quality Standards and Manage Trade Replacements
• Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.
• Report promotional deviances with Store Owners or managers
• Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers

Skills, Experience & Education

Experience

A minimum of 5 years previous sales experience or equivalent FMCG experience.

A minimum of 1 years’ experience managing teams

Education

Minimum of a bachelor’s degree in commerce or any other business-related course

• Maximizes allocation of resources in area
• Manages and measures sales targets daily and takes corrective action with team
• Coach and Lead the Account Development Team.
• Trade and Outlet Execution
• Outlet Development
• Drive Sales and Market share growth
• Partner with Account Developers and Customers to develop and execute a customer specific business plan
• Monitor competitive activities and align strategy to counter Competition
• Ensure compliance to Quality Standards and Manage Trade Replacements
• Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.
• Report promotional deviances with Store Owners or managers
• Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers

• A minimum of 5 years previous sales experience or equivalent FMCG experience.
• A minimum of 1 years’ experience managing teams
• Minimum of a bachelor’s degree in commerce or any other business-related course