Area Sales Manager – Mt. Kenya Region
2025-05-21T06:55:37+00:00
Bridge Talent Management
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_8031/logo/bridge.png
https://bridgetalentgroup.com/
FULL_TIME
Nairobi
kenya
00100
Kenya
Marketing, Sales and Service
Sales & Retail
2025-06-10T17:00:00+00:00
Kenya
8
Job Description
We’re looking for an ambitious and results-driven Area Sales Manager to take ownership of market development for our new Kenyan-made wine brand across the Mt. Kenya region. This is a field-based role ideal for someone entrepreneurial, strategic, and ready to roll up their sleeves to introduce and grow a brand from the ground up.
Key Responsibilities
Market Penetration & Business Development
- Develop and execute a regional sales strategy to introduce and grow the wine brand in the Mt. Kenya region.
- Identify and onboard distributors, wholesalers, and HORECA (Hotels, Restaurants, Cafés) partners.
- Drive product visibility and availability in relevant retail outlets and consumption points.
Relationship Management
- Build strong relationships with key stakeholders including bar/restaurant owners, retail buyers, and regional distributors.
- Conduct regular visits to accounts to ensure product availability, staff training, and customer satisfaction.
- Act as the face of the brand in the region, championing its story and quality.
Sales Execution
- Achieve monthly and quarterly sales volume targets.
- Execute trade activations, tastings, and promotional campaigns to build product awareness.
- Monitor inventory levels with partners and ensure timely replenishment.
Market Intelligence & Reporting
- Provide weekly reports on sales activities, competitor insights, market trends, and customer feedback.
- Propose data-driven ideas to expand reach and increase brand share in the region.
Requirements
Qualifications
- Bachelor’s/Diploma in a Business related course
- 5 + years’ experience in field sales, preferably in FMCG, beverage, or alcohol sales.
- Demonstrated experience working independently to open new markets or accounts.
- Strong network within the Mt. Kenya region’s HORECA or retail/distribution channels is a plus.
- Excellent communication, negotiation, and organizational skills.
- Valid driver’s license and willingness to travel frequently within the region.
What We Offer
- Opportunity to be part of a growing, proudly Kenyan brand.
- Competitive base salary + performance-based commissions.
- Autonomy to shape the region’s growth strategy.
- Wine training and brand immersion experience.
Market Penetration & Business Development Develop and execute a regional sales strategy to introduce and grow the wine brand in the Mt. Kenya region. Identify and onboard distributors, wholesalers, and HORECA (Hotels, Restaurants, Cafés) partners. Drive product visibility and availability in relevant retail outlets and consumption points. Relationship Management Build strong relationships with key stakeholders including bar/restaurant owners, retail buyers, and regional distributors. Conduct regular visits to accounts to ensure product availability, staff training, and customer satisfaction. Act as the face of the brand in the region, championing its story and quality. Sales Execution Achieve monthly and quarterly sales volume targets. Execute trade activations, tastings, and promotional campaigns to build product awareness. Monitor inventory levels with partners and ensure timely replenishment. Market Intelligence & Reporting Provide weekly reports on sales activities, competitor insights, market trends, and customer feedback. Propose data-driven ideas to expand reach and increase brand share in the region.
Strong network within the Mt. Kenya region’s HORECA or retail/distribution channels is a plus. Excellent communication, negotiation, and organizational skills. Valid driver’s license and willingness to travel frequently within the region.
Bachelor’s/Diploma in a Business related course 5 + years’ experience in field sales, preferably in FMCG, beverage, or alcohol sales. Demonstrated experience working independently to open new markets or accounts.
JOB-682d78e9461ed
Vacancy title:
Area Sales Manager – Mt. Kenya Region
[Type: FULL_TIME, Industry: Marketing, Sales and Service, Category: Sales & Retail]
Jobs at:
Bridge Talent Management
Deadline of this Job:
Tuesday, June 10 2025
Duty Station:
Nairobi | Kenya
Summary
Date Posted: Wednesday, May 21 2025, Base Salary: Not Disclosed
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JOB DETAILS:
We’re looking for an ambitious and results-driven Area Sales Manager to take ownership of market development for our new Kenyan-made wine brand across the Mt. Kenya region. This is a field-based role ideal for someone entrepreneurial, strategic, and ready to roll up their sleeves to introduce and grow a brand from the ground up.
Key Responsibilities
Market Penetration & Business Development
- Develop and execute a regional sales strategy to introduce and grow the wine brand in the Mt. Kenya region.
- Identify and onboard distributors, wholesalers, and HORECA (Hotels, Restaurants, Cafés) partners.
- Drive product visibility and availability in relevant retail outlets and consumption points.
Relationship Management
- Build strong relationships with key stakeholders including bar/restaurant owners, retail buyers, and regional distributors.
- Conduct regular visits to accounts to ensure product availability, staff training, and customer satisfaction.
- Act as the face of the brand in the region, championing its story and quality.
Sales Execution
- Achieve monthly and quarterly sales volume targets.
- Execute trade activations, tastings, and promotional campaigns to build product awareness.
- Monitor inventory levels with partners and ensure timely replenishment.
Market Intelligence & Reporting
- Provide weekly reports on sales activities, competitor insights, market trends, and customer feedback.
- Propose data-driven ideas to expand reach and increase brand share in the region.
Requirements
Qualifications
- Bachelor’s/Diploma in a Business related course
- 5 + years’ experience in field sales, preferably in FMCG, beverage, or alcohol sales.
- Demonstrated experience working independently to open new markets or accounts.
- Strong network within the Mt. Kenya region’s HORECA or retail/distribution channels is a plus.
- Excellent communication, negotiation, and organizational skills.
- Valid driver’s license and willingness to travel frequently within the region.
What We Offer
- Opportunity to be part of a growing, proudly Kenyan brand.
- Competitive base salary + performance-based commissions.
- Autonomy to shape the region’s growth strategy.
- Wine training and brand immersion experience.
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
Job application procedure
Submit your CV and Application on Company Website : Click Here
Closing Date : June 10, 2025
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