About The Role

The Area Trade Developer (ATD) is accountable for driving retail phone sales and expanding Sun King’s retail footprint within an assigned territory. The role focuses on recruiting, enabling, coaching, and managing a network of retail partners while ensuring strong sell-out, excellent retailer engagement, and sustainable business growth.

The ATD serves as the face of Sun King in the market, building long-term relationships with retailers, driving product availability, improving retailer productivity, and ensuring excellent execution of commercial initiatives. Success in this role requires exceptional field execution, strong commercial acumen, territory management skills, and the ability to consistently translate strategy into measurable sales results.

Key Responsibilities

Retailer Recruitment & Expansion

• Identify, recruit, onboard, and enable new retail partners within assigned markets.
• Expand numeric distribution by increasing the retailer universe across all commercial centres.
• Complete retailer onboarding and KYC documentation in line with company requirements.
• Map new market opportunities and identify white-space territories for expansion.

Retailer Enablement & Development

• Ensure newly recruited retailers begin selling within the shortest possible time.
• Conduct regular retailer coaching on product knowledge, financing process, selling techniques, and objection handling.
• Increase retailer productivity through continuous engagement and business development assistance.
• Drive retailer participation in promotions, campaigns, and commercial initiatives.

Sales & Productivity

• Deliver daily, weekly, and monthly phone sales targets.
• Achieve daily run rate (DRR) and territory productivity targets.
• Increase average sales per retailer and improve territory performance.
• Execute field sales campaigns and retailer-focused sales drives.

Retail Relationship Management

• Build and maintain strong relationships with retailers and approvers.
• Conduct structured retailer visits using approved journey plans.
• Assess retailer business needs and provide practical commercial solutions.
• Ensure high levels of retailer satisfaction and retention.

Stock Availability & Merchandising

• Ensure retailers maintain adequate stock levels to sustain continuous sales.
• Monitor stock movement and proactively prevent stock-outs.
• Ensure compliance with merchandising standards, POSM placement, pricing, and in-store branding guidelines.
• Drive excellent retail visibility and execution.

Market Intelligence

• Gather and report intelligence on other providers, pricing, promotions, product availability, and customer insights.
• Identify emerging market trends and commercial opportunities.
• Provide timely feedback to inform business planning.

Operational Excellence

• Maintain accurate retailer records and reports.
• Submit daily, weekly, and monthly field reports within established timelines.
• Ensure compliance with company policies, processes, and operational standards.
• Maintain effective route planning and territory coverage.

Qualifications

• Hold a Bachelor’s degree or Diploma in Business, Sales, Marketing, or a related field.
• Have at least 2 years of experience in FMCG, telecommunications, consumer electronics, financial services, retail distribution, or a similar field sales environment.
• Demonstrate strong sales, negotiation, and relationship management skills.
• Have experience recruiting, managing, and developing retail channels or distribution networks.
• Possess deep knowledge of local urban and rural markets.
• Have excellent communication, coaching, and problem-solving abilities.
• Are highly organized with strong territory and time management skills.
• Are comfortable using Microsoft Excel, PowerPoint, CRM systems, and digital sales tools.
• Are willing to spend at least 80% of your time in the field.
• Hold a valid driving licence (an added advantage).

• Identify, recruit, onboard, and enable new retail partners within assigned markets.
• Expand numeric distribution by increasing the retailer universe across all commercial centres.
• Complete retailer onboarding and KYC documentation in line with company requirements.
• Map new market opportunities and identify white-space territories for expansion.
• Ensure newly recruited retailers begin selling within the shortest possible time.
• Conduct regular retailer coaching on product knowledge, financing process, selling techniques, and objection handling.
• Increase retailer productivity through continuous engagement and business development assistance.
• Drive retailer participation in promotions, campaigns, and commercial initiatives.
• Deliver daily, weekly, and monthly phone sales targets.
• Achieve daily run rate (DRR) and territory productivity targets.
• Increase average sales per retailer and improve territory performance.
• Execute field sales campaigns and retailer-focused sales drives.
• Build and maintain strong relationships with retailers and approvers.
• Conduct structured retailer visits using approved journey plans.
• Assess retailer business needs and provide practical commercial solutions.
• Ensure high levels of retailer satisfaction and retention.
• Ensure retailers maintain adequate stock levels to sustain continuous sales.
• Monitor stock movement and proactively prevent stock-outs.
• Ensure compliance with merchandising standards, POSM placement, pricing, and in-store branding guidelines.
• Drive excellent retail visibility and execution.
• Gather and report intelligence on other providers, pricing, promotions, product availability, and customer insights.
• Identify emerging market trends and commercial opportunities.
• Provide timely feedback to inform business planning.
• Maintain accurate retailer records and reports.
• Submit daily, weekly, and monthly field reports within established timelines.
• Ensure compliance with company policies, processes, and operational standards.
• Maintain effective route planning and territory coverage.

• Strong sales skills
• Negotiation skills
• Relationship management skills
• Deep knowledge of local urban and rural markets
• Excellent communication abilities
• Coaching abilities
• Problem-solving abilities
• Highly organized
• Strong territory management skills
• Strong time management skills
• Comfortable using Microsoft Excel, PowerPoint, CRM systems, and digital sales tools

• Bachelor’s degree or Diploma in Business, Sales, Marketing, or a related field.
• At least 2 years of experience in FMCG, telecommunications, consumer electronics, financial services, retail distribution, or a similar field sales environment.
• Experience recruiting, managing, and developing retail channels or distribution networks.
• Willing to spend at least 80% of your time in the field.
• Valid driving licence (an added advantage).